World travel: I visited 60 countries
Liubov (Lyuba) Mather
Strategic Content And Communications Specialist
Johor Bahru, Malaysia,01
Summary
Creative goal-oriented marketing expert with strong interpersonal skills, vast experience and high motivation
Overview
25
25
years of professional experience
8
8
years of post-secondary education
2
2
Languages
Work History
Director, Copywriter, Producer
Malaysia Top Five
01.2019 - Current
- Company Overview: Tourism
- Website: www.malaysiatopfive.com
- Instagram @lyuba_expat
- Organizing tours and tailor-made vacations/work trips around Malaysia, targeting primarily Russian-speaking market.
- Responsibilities include consultations, social media coverage and marketing, organization of trips, provision of custom-made travel solutions, management of tour guides, PR with associated travel companies and local talents.
- Among the most prominent cases of 2023-2024: Pyatnica TV Channel program Travel Battle, feature interview for NTV Channel program Taratuta, work with popular Russian bloggers such as Timur Rodrigez, Skorokhod, and others.
Freelance Marketing Communications Consultant, Copywriter and Author
Freelance
06.2014 - Current
- Company Overview: Travel, event management, network marketing, online gaming
- Copywriting (Russian and English), translations (English-Russian, Russian-English), social media content, marketing automation assistance.
- Company representative and promoter at ICE London (2015) for Kootac Ltd.
- Past clients: GlobalWon, Happy 6, Kootac Trading Ltd, PlayEuroLotto, LottoSpring, ProSpring.
- Copywriter for Aviasales (search platform for air tickets).
- Author of the original e-guide-book "Malaysia in 3 Days: Kuala Lumpur".
- Author of the guide-book "100 posts about Malaysia" (currently being published).
Committee member
FOMCM at Marlborough College Malaysia
09.2016 - 01.2019
- Company Overview: British International School
- Organizing social events, charity fundraising, monthly talks and assisting in various school projects (e.g designing and building a farm) on a voluntary basis.
- Running social media blog and initiating marketing campaigns to promote the organization and all related activities on Facebook.
Marketing Communications Director
I-TOP Project
01.2010 - 06.2014
- Company Overview: Network marketing company, selling cosmetics and nutritional products in the CIS countries
- Started as a Head of Customer Support. My responsibilities included setting up, training and supervising Company’s customer support team.
- Ensured smooth operation of the support unit and good communication channels with the clients and company’s overseas departments.
- Looked after top clientele, ensuring 24/7 support level.
- After being promoted to the role of Director of Marketing Communications I concentrated on organizing company’s events and meetings, managing relationship with a variety of media, participating in production of corporate videos, video presentations, digital support products, physical promotional materials (e.g brochures, catalogues) and various other printed and online support materials.
- PR, development and implementation of marketing plans, designing product positioning strategies, branding and sales strategies.
- Presenting and translating at company’s events.
Marketing Manager/Senior Customer Support/Translator
Meridian International Group Ltd.
03.2004 - 06.2007
- Company Overview: Network marketing company, selling art, cosmetics and nutritional products in Europe and Asia, with emphasis on CIS countries
- Started as a Translator/Customer Support.
- Main responsibilities included day-to-day communications with clients (via telephone, emails, face-to-face) providing ongoing support.
- Other responsibilities: translations and maintenance of company’s web-site, marketing materials and business correspondence.
- Translations from English into Russian at various company events, including big gigs of 5000 participants.
- After a few months assumed a role of a Marketing Manager, worked on creating and producing company’s art and beauty brochures, catalogues, monthly newsletters and video presentations.
- Wrote and edited cover stories of all major company events, weekly news and other announcements to customers.
- Assisted the Directors in trips and during negotiations.
- Together with the team organized international trips for groups of 50 to 100 people.
Assistant Social helper
St Patrick Salesian School
09.2003 - 03.2004
- Company Overview: Boarding School for Boys
- Worked as an assistant to a Drama teacher helping boys from unprivileged and abusing families to regain trust and put past issues behind themselves through drama therapy and theatre experience.
- Assisted in local and international school trips.
Marketing Executive
Jet Services
06.2003 - 12.2003
- Company Overview: International logistics
- Promoting and improving company’s image in the local market.
- Bringing in new clients, quoting groupage shipping services rates and selling container space.
- Meeting set sales targets while ensuring high level of satisfaction with the existing clientele.
Private Tutor of Russian Language, Voice Coach
Private Practice
06.2000 - Current
- Private tutor of Russian language and literature for Russians and bilinguals.
- Private tutor of Russian for foreigners.
- Russian voice coach for film production.
- I am passionate about teaching and throughout the years taught privately Russian for foreigners, Russian speakers and bilinguals.
- For a few months I worked with foreign actors as a Russian voice coach for an international movie
Education
Bachelor of Commerce Degree - Faculty of economics, management and accounts
University of Malta
Malta 09.2000 - 06.2003
BA and MA - Faculty of philology (linguistics and literature studies)
Lomonosov Moscow State University
Russia 09.1995 - 06.2000
Skills
Problem-solving
Creative writing
Relationship building
Social media marketing
Public relations
Marketing strategies
Children
2, 2007, 2010
Personal Information
- Date of Birth: 08/29/78
- Citizenship: Russian, Maltese
- Driving License: Category B
- Marital Status: Married
Interests
Nature and animals
Reading and writing
Interior design
Yoga and aqua-fitness
Accomplishments
Aqua-fitness certified instructor
Orange belt wing chun martial art
NLP certified practitioner
Timeline
Director, Copywriter, Producer
Malaysia Top Five
01.2019 - Current
Committee member
FOMCM at Marlborough College Malaysia
09.2016 - 01.2019
Freelance Marketing Communications Consultant, Copywriter and Author
Freelance
06.2014 - Current
Marketing Communications Director
I-TOP Project
01.2010 - 06.2014
Marketing Manager/Senior Customer Support/Translator
Meridian International Group Ltd.
03.2004 - 06.2007
Assistant Social helper
St Patrick Salesian School
09.2003 - 03.2004
Marketing Executive
Jet Services
06.2003 - 12.2003
Bachelor of Commerce Degree - Faculty of economics, management and accounts
University of Malta
09.2000 - 06.2003
Private Tutor of Russian Language, Voice Coach
Private Practice
06.2000 - Current
BA and MA - Faculty of philology (linguistics and literature studies)
Lomonosov Moscow State University
09.1995 - 06.2000
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