Ling Cheng Kang
District Sales Executive
Miri
Summary
I am a confident and driven Sales Manager looking for an opportunity to take a step up in my career and lead a team to new levels of success. I enjoy the challenge of breaking new ground in business, and I thrive on enabling my team to surpass sales targets and other achievements that the company focuses on. My ambition and enthusiasm have enabled me to represent some of the best-known products to our retailers. I am eager to use my experience and skills to build strong partners, customers relationships for my employer's brand and to progress within the business.
Overview
19
19
years of professional experience
9
9
years of post-secondary education
Work History
District Sales Executive
Nestle Products Sdn Bhd
Miri, Sarawak
12.2023 - Current
- Company Overview: Nestle Products Sdn Bhd produces and sells food and beverage products. The Company offers coffee, beverage, culinary, candy, cocoa, desserts, cereal products, Ice cream etc.
- Leading and coaching a sales team of 11 people covering area Miri & Bintulu for Nestle Ice Cream team.
- Accountable & responsible for Sell In category sales performance of distributor in Miri & Bintulu
- Credit Management of distributors
- Accountable & responsible for Sell Out sales performance for distributor by category by channel
- Fostering strong relationships with top outlets chains
- Managed a diverse team of sales professionals, providing coaching and mentoring to enhance skills and drive performance improvements.
- Conduct market visits to ensure activities are implemented as planned
- Explore new channel & outlet opportunity
- Develop journey plan for Nestle & Distributor sales representatives to ensure 100% coverage
- Trade Asset and cold chain management for assigned distributors
- Ensure Distributor to meet Product Distribution, Hygiene & Merchandising Standard Guidelines
- Daily operation review with sales team, weekly & monthly business review with distributor PIC
- Developed and executed successful sales plans, resulting in consistent sales growth and expansion of the district''s market share.
SME Channel Manager (Partner Manager)
Maxis Broadband Sdn Bhd
Miri, Sarawak
06.2019 - 12.2023
- Company Overview: Maxis is Malaysia's leading communications provider for mobile, home, and business needs
- Work closely with direct (Maxis Centre) & indirect channel (Partners) and managing portfolios in Sarawak Zone 2 (Miri & Bintulu)
- Identify, recruit, and develop new partners focusing on converge selling in line with company direction, building a sustainable long-term-growth sales platform
- Provide support and training to direct & indirect channels time to time, educating on product portfolio and services offered, played a key role in the introduction of new product sales, physically or via Team, Zoom meeting virtually
- Coordinate with partners to identify key sales opportunities to generate revenue
- Manage daily sales activities with partners to achieve revenue objectives
- Perform trade events (CI Roadshow), visit and tactical ground support to ensure optimum sales performance
- Resolve partner related issues and sales conflicts in a timely fashion by coordinating with related internal stakeholders
- Managing roving team that conducts door to door sales targeting commercial clusters / microSME
- Keep abreast of market developments and competitor actions and provide feedback to management
- Undertake ad-hoc projects as and when assigned by management - for eg Government Grant during covid-19 pandemic, care taker for all the channels in Zone 1 (Kuching & Sibu) during year 2021 when position is unoccupied
- Meet sales targets in line with the company's business plans, including product and service mix objectives
- Perform business reviews consistently with partners and recommend improvements
- Provide strong customer engagement and relationships with C-level stakeholders within bigger accounts, expand customer account base and boost client retention
- Increase sales revenue for business mobile lines, business fiber, solutions averagely by 30% comparing year 2019 to year 2020, 54% comparing year 2020 to year 2021
- By developing new and managing existing channels, I can consistently hit & surplus monthly sales target
- Being awarded Top Solution Sales 1H 2021, Regional Award
- Newly recruited partner being awarded: Nationwide Award - SME Top New Partner Award 2021, Regional Award - SME Top CPL Award 2021, Regional Award - SME Top Solution Award 2021
Sales Executive (Distributor PIC)
EF Direct Sdn Bhd
10.2017 - 05.2019
- Company Overview: EF Direct Sdn Bhd is the distributor of Coca-Cola Products appointed by CCRM, covering Miri, Limbang & Marudi
- Assist during the transition of distributor, make sure smooth operation starting from outlets account creation, taking orders, invoicing, unloading containers, picking & delivery of stocks & etc
- Leading and coaching a sales team of 6 people covering area Miri, Limbang & Marudi
- Frequently perform on-the-job training at trade with Sales Personnel to make sure they perform & build a winning spirit within the team
- Setting clear guidelines on coverage planning and territory mapping
- Evaluate sales representatives on personnel performance & contribution based on facts and observable data
- Implementing sales strategies to achieve exceptional results and hit KPIs
- Fostering strong relationships with top outlets chains
- Visiting & servicing wholesalers, key accounts to take orders, negotiation of trading terms, rental block displays and create more point of interaction
- Manage new & existing outlets, pitching the expanding range of products
- Ensure ordering & execution to trade of all agreed promotional stocks and POSM as per company's plan
- To ensure collections from customers are properly managed to achieve collection target
- Consolidate & gather competitors' information including new products, pricing, offers feedback to develop more effective strategies
- Conduct market visits to ensure activities are implemented as planned
- Managing budgets, targets, commissions & distributor claims
- Manage & improve stocks in warehouse to healthy level, closely monitor nearly expired stocks
- Daily morning briefing to monitor, evaluate & track weekly and monthly primary targets & take necessary actions to achieve target
- Indent ordering of products from Supplier
- Ensure smooth transition of distributor, company can operate efficiently & effectively from credit check, billing, picking, deliver of stocks & collection
- Building up new sales team train them & motivate them, make them consistently hit and surpass monthly sales targets
Sales Executive (Distributor PIC)
MBC Agencies Sdn Bhd
01.2013 - 09.2017
- Company Overview: MBC Agencies Sdn Bhd is the distributor of Coca-Cola Products appointed by CCRM, covered location Miri, Bintulu, Limbang, Lawas & Marudi
- Leading and coaching a sales team of 6 peoples covering area Miri, Limbang, Lawas & Marudi
- Monitoring operation efficiency & effectiveness
- Frequently perform on job training at trade with Sales Personnel to make sure they perform & build a winning spirit within the team
- Setting clear guidelines on coverage planning and territory mapping
- Evaluate sales representatives on personnel performance & contribution based on facts and observable data
- Implementing sales strategies to achieve exceptional results and hit KPIs
- Fostering strong relationships with top outlets chains
- Visiting & servicing wholesalers, key accounts to take orders, negotiation of trading terms, rental block displays and create more point of interaction
- Manage new & existing outlets, pitching the expanding range of products
- Ensure ordering & execution to trade of all agreed promotional stocks and POSM as per company's plan
- To ensure collection from customers are properly managed to achieve collection target
- Consolidate & gather competitors information including new products, pricing, offers feedback to develop more effective strategies
- Managing budgets, targets, commissions & distributor claims
- Manage & improve stocks in warehouse to healthy level, closely monitor nearly expired stocks
- Daily morning briefing to monitor, evaluate & track weekly and monthly primary targets & take necessary actions to achieve target
- Indent ordering of products from Supplier
- As a team, consistently hit and surpass monthly sales targets
- Helped to increased sales by 21% for the 2015/2016 financial year compared to 2013/2014
- ZSM Award 2014 in recognition as Top Performance Team for MEP Sarawak
Showroom Manager
Gimno Marketing Sdn Bhd
09.2010 - 12.2012
- Serving existing and walk in customers , introducing latest product line and convince customers to purchase
- Devise new promotional activities and schemes
- Provide on-site measurement and draft design to potential customers
- Arrange work for showroom staffs and factory workers, prepare payroll
- Keeping showroom clean, tidy and up-to-date
ERP System Support
Samling Group of Companies
05.2008 - 08.2010
- Improves and support existing ERP System for different department of companies
- Travelling to camp to give training to system users
- Participate on Go Live when new module launch and give presentation on how to use
- Generate useful reports from system for management level
Junior Programmer
Shin Yang Sdn Bhd
04.2006 - 04.2008
- Utilized extensively VB.Net in the design of the system
- Responsible for reporting module which delivered data received into usable format (Crystal Report)
- Improves and enhances existing system, convert user's requirement into usable module
- Setup the system and guide the users on how to use it
Education
Bachelor of Science - Information System Engineering
University Tunku Abdul Rahman
Kuala Lumpur, Malaysia 01.2003 - 01.2005
Diploma in Science - Information Technology
Tunku Abdul Rahman College
Kuala Lumpur 01.2001 - 01.2003
High School -
Pei Min Middle School
Miri 01.1996 - 12.2000
Skills
Distributor management
Sales team leadership
Business development and planning
Competitor analysis
Team coordination
Sales training
Order management
Operations
References
Wong Kee Teck - Regional Sales & Distribution Manager - Nestle Products Sdn Bhd (Nestle Ice Cream)
Phone - 0128869162
Email - keeteck.wong@my.nestle.com
Eric Sim – Head of SME Sales - Sarawak Maxis Broadband Sdn Bhd
Phone – 0128993213
Email - ericsim@maxis.com.my
Jasmain Tay – Managing Director EF Direct Sdn Bhd
Phone – 0143386899
Email – jasmain@efdirect.com.my
Wong Kheng Hua – Managing Director MBC Agencies Sdn Bhd
Phone – 0198546633
Email – wk.hua@hotmail.co
Timeline
District Sales Executive
Nestle Products Sdn Bhd
12.2023 - Current
SME Channel Manager (Partner Manager)
Maxis Broadband Sdn Bhd
06.2019 - 12.2023
Sales Executive (Distributor PIC)
EF Direct Sdn Bhd
10.2017 - 05.2019
Sales Executive (Distributor PIC)
MBC Agencies Sdn Bhd
01.2013 - 09.2017
Showroom Manager
Gimno Marketing Sdn Bhd
09.2010 - 12.2012
ERP System Support
Samling Group of Companies
05.2008 - 08.2010
Junior Programmer
Shin Yang Sdn Bhd
04.2006 - 04.2008
Bachelor of Science - Information System Engineering
University Tunku Abdul Rahman
01.2003 - 01.2005
Diploma in Science - Information Technology
Tunku Abdul Rahman College
01.2001 - 01.2003
High School -
Pei Min Middle School
01.1996 - 12.2000
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