LIM KIAN HOCK
Assistant General Manager / Head Of Sales
Kuala Lumpur
Summary
Results-driven Sales & Marketing Executive with over 20 years in Malaysia's property development industry. Expertise in driving revenue growth, launching diverse developments, and executing market positioning and pricing strategies. Skilled in aligning commercial objectives with market insights and managing high-value portfolios to achieve sustainable growth.
Overview
23
23
years of professional experience
Work History
Assistant General Manager / Head of Sales
GLOMAC BERHAD
01.2025 - Current
- Led end-to-end project planning, ensuring alignment from concept development to post-launch analysis.
- Drive product development initiatives to ensure optimal product-market alignment and commercial viability.
- Formulate and execute integrated go-to-market strategies encompassing branding, sales, marketing, and channel distribution.
- Optimise revenue performance through strategic pricing, sales packaging, and promotional initiatives.
- Manage sales teams, property agencies, and channel partners to achieve sales targets and enhance market penetration.
- Notable Projects: Keys @ Lakeside Residences Puchong, Serai @ Sungai Buloh Country Resort, Saujana KLIA, Cendana @ Sujana Perdana
Assistant General Manager, Business Unit
OIB Marketing Sdn Bhd / MYRA (ORIENTAL INTEREST BERHAD)
01.2023 - 01.2025
- Leading unit sales & marketing strategies in alignment with corporate objectives & growth plans.
- Spearheaded integrated marketing campaigns across digital, ATL, and BTL platforms to strengthen brand visibility and drive sales.
- Oversaw brand positioning, advertising, public relations, and promotional activities, strengthening market presence and brand cohesion.
- Conducted market analysis, pricing assessments, and competitive benchmarking to refine commercial strategies, enhancing market responsiveness.
- Collaborated with finance, legal, project, and operations teams to streamline sales processes, improving cross-functional communication.
- Notable Projects: Myra Park @ Nilai Impian, Myra Alam @ Puncak Alam, Myra Yara @ Putra Heights
General Manager, Sales
AVALAND BERHAD (formerly MCT BERHAD)
01.2021 - 01.2022
- Directed sales spectrum, overseeing sales planning, feasibility studies, and project commercialisation strategies to align with business goals.
- Developed market-responsive sales packages and initiatives to achieve business objectives.
- Strengthened governance, risk management, and operational control processes to enhance compliance and operational integrity.
- Notable Projects: Alira & Amika @ Subang Metropark, Aetas Damansara, Cybersouth
Deputy General Manager, Sales & Marketing
MALAYSIA LAND PROPERTIES SDN BHD (MAYLAND)
01.2019 - 01.2021
- Developed strategic sales initiatives, product positioning frameworks, and pricing strategies that increased project competitiveness.
- Led branding, advertising, and promotional campaigns that enhanced market awareness and directly supported sales performance.
- Notable Projects: Dorsett Waterfront Subang, Hampton Damansara, Dorsett Residences Sri Hartamas
Senior Manager, Marketing & Sales
UOA DEVELOPMENT BERHAD
01.2017 - 01.2019
- Developed and executed marketing strategies that supported successful project launches and drove sales growth.
- Managed agency relationships and cross-border sales collaborations to expand market reach.
- Enhanced brand equity through integrated branding, promotional campaigns, and customer engagement initiatives.
- Notable Projects: The Goodwood Residence, Golden Pines, Danau Kota Suites
Manager, Sales & Marketing
OSK PROPERTY
01.2014 - 01.2017
- Conducted market research and strategic assessments to inform product planning for new project development.
- Managed project launches, developed pricing strategies, and coordinated promotional activities and agency engagement programmes.
- Notable Projects: Pan’gaea, Iringin Bayu
Manager, Sales & Marketing
IJM LAND
01.2012 - 01.2014
- Facilitated township product planning, gathered market intelligence, and developed launch strategies.
- Developed township products, planned launches, and gathered market insights.
- Spearheaded marketing events, campaigns, and stakeholder engagement initiatives to support sales objectives.
- Notable Project: Bandar Rimbayu
Assistant Manager, Marketing
MAH SING GROUP
01.2009 - 01.2012
Assistant Manager, Marketing & Communications
LOW YAT GROUP
01.2004 - 01.2008
Education
Bachelor of Science - Agribusiness
University Putra Malaysia, Faculty of Economic & Management
Selangor 04.2001 -
Skills
- Strategic Sales & Marketing Leadership
- Township & Mixed-Use Development Expertise
- Product Development & Market Positioning
- Pricing Strategy & Revenue Optimisation
- Sales Forecasting
- Brand Building & Integrated Marketing Campaigns
- Agency Management & Channel Development
- Market Research & Competitive Intelligence
SELECTED CAREER HIGHLIGHTS
- More than 20 years of experience across leading Malaysian property developers.
- Managed sales and marketing portfolios spanning township, landed, high-rise, and mixed-use developments.
- Successfully led project launches across Klang Valley and Greater Kuala Lumpur markets.
- Extensive experience in product development, pricing strategy, agency management, and revenue optimisation.
- Proven capability in leading cross-functional teams and driving commercial performance.
Timeline
Assistant General Manager / Head of Sales
GLOMAC BERHAD
01.2025 - Current
Assistant General Manager, Business Unit
OIB Marketing Sdn Bhd / MYRA (ORIENTAL INTEREST BERHAD)
01.2023 - 01.2025
General Manager, Sales
AVALAND BERHAD (formerly MCT BERHAD)
01.2021 - 01.2022
Deputy General Manager, Sales & Marketing
MALAYSIA LAND PROPERTIES SDN BHD (MAYLAND)
01.2019 - 01.2021
Senior Manager, Marketing & Sales
UOA DEVELOPMENT BERHAD
01.2017 - 01.2019
Manager, Sales & Marketing
OSK PROPERTY
01.2014 - 01.2017
Manager, Sales & Marketing
IJM LAND
01.2012 - 01.2014
Assistant Manager, Marketing
MAH SING GROUP
01.2009 - 01.2012
Assistant Manager, Marketing & Communications
LOW YAT GROUP
01.2004 - 01.2008
Bachelor of Science - Agribusiness
University Putra Malaysia, Faculty of Economic & Management
04.2001 -