Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
Generic

LIM FANG HAN

Kuala Lumpur

Summary

A dynamic and driven social media expert with 20 years of industry experience. Proven track record in agency leadership, business transformation, and influencer marketing. Currently seeking fresh opportunities in parallel industries to leverage strategic and operational expertise.

Overview

12
12
years of professional experience

Work History

Agency Head

Goat Malaysia, GroupM
02.2024 - Current
  • Lead the KOL-specialist arm of GroupM Malaysia, Goat Agency.
  • Oversee profit & loss, sales performance, product innovation, and day-to-day operations.
  • Hit Q1 2025 quarterly sales target, and achieved the first quarter bonus.
  • Successfully integrated the Social Content & Influencer teams to become one agency.

Agency Head

Vocanic Malaysia / MC2, GroupM
04.2016 - 01.2024
  • Headed the social media division within GroupM Malaysia.
  • Tasked with transforming an underperforming agency into a profitable business unit.
  • Transformed Vocanic from a 6-figure loss making to a 7-figure profit agency within 2.5 years.

Business Director/Co-Founder

Advocacy Malaysia
08.2013 - 03.2016
  • Tasked with new business and growth of the startup.
  • Co-founded one of Malaysia’s first digital word of mouth marketing agencies, and helped grow the agency from 5 to 15 staff in 1 year.

Education

Bachelor of Marketing -

University of Technology
Sydney, NSW
01.2004

Skills

  • Strategic Leadership
  • P&L Management
  • Influencer Marketing
  • Social Media Marketing
  • Salesforce CRM
  • Pipeline Tracking
  • MS Office Suite
  • GroupM’s Brand AI Influencer Suite

Personal Information

Hobbies: President of the Malaysia Jiujitsu Federation (2021-current) & founding member., Head Coach of the Malaysian Jiujitsu team at the Southeast Asian Games 2022 & 2023.

Timeline

Agency Head

Goat Malaysia, GroupM
02.2024 - Current

Agency Head

Vocanic Malaysia / MC2, GroupM
04.2016 - 01.2024

Business Director/Co-Founder

Advocacy Malaysia
08.2013 - 03.2016

Bachelor of Marketing -

University of Technology

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LIM FANG HAN