LIM CHOON YUEN
Senior Vice President
Petaling Jaya
Summary
Results-driven digital banking leader with extensive experience in digital strategy execution, customer acquisition, and banking technology implantation. Driving overseeing large-scale projects, leading digital experience enhancements, and driving revenue growth through digital initiatives. Possesses deep expertise in digital banking operations, risk governance, and technology-driven business solutions.
Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Digital Customer Acquisition Unit Head
UOB Malaysia
11.2022 - Current
- Setting and driving key digital acquisition strategies on customers and product acquisition
- Driving product balances growth through digital initiatives
- Self-motivated, with a strong sense of personal responsibility.
Digital Channels & Experience Head, Consumer Banking
Citibank Berhad, Malaysia
02.2018 - 10.2022
- Business growth through digital platform
- Grow customers engagement and experience through digital platform
- Managing overall digital risk governance and fraud mitigating controls
Consumer Technology Head, Technology
Citibank Berhad, Malaysia
04.2014 - 01.2018
- Collaborated with stakeholders to define business requirements for new technology implementations.
- Managed vendor relationships, negotiating contracts for optimal pricing and service levels.
- Managed IT governance and compliance to regulatory requirements
Business Program Manager, Technology
Citibank Berhad, Malaysia
06.2012 - 03.2014
- Aligned program goals with organizational strategy, driving key technology transformation project and overall success
- Championed technology innovation implementation and continuous learning within the team, resulting in the implementation of best practices and industry standards.
Education
Bachelor of Science - Business Administration And Management
Oklahoma State University
United States Of America 08.1994 - 12.1997
OAC Pre-University Program - undefined
Bronte College
01.1994 - 07.1994
Skills
- Digital Customers and Product Acquisition
- Digital Engagement , Experience & Strategy Execution
- Risk & Compliance in Digital Banking
- Project & Change Management
- Business Growth through Digital Channels
- Leadership & Team Development
Key Strengths
- Digital Transformation & Strategy Execution
- Customer Experience & Engagement
- Risk & Compliance in Digital Banking
- Project & Change Management
- Business Growth through Digital Channels
- Leadership & Team Development
Timeline
Digital Customer Acquisition Unit Head
UOB Malaysia
11.2022 - Current
Digital Channels & Experience Head, Consumer Banking
Citibank Berhad, Malaysia
02.2018 - 10.2022
Consumer Technology Head, Technology
Citibank Berhad, Malaysia
04.2014 - 01.2018
Business Program Manager, Technology
Citibank Berhad, Malaysia
06.2012 - 03.2014
Bachelor of Science - Business Administration And Management
Oklahoma State University
08.1994 - 12.1997
OAC Pre-University Program - undefined
Bronte College
01.1994 - 07.1994
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