Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
LIM CHING YI

LIM CHING YI

Content Creator Manager
Ayer Itam, Penang,07

Summary

Hi, I am Lynn. Currently, working with Jacky Hooi team as a content creator Manager for managing several social media platform such as Facebook, tiktok, XiaoHongShu, Instagram, etc. At here, I lead my team to create different kind of content and we had create more than 30 videos which have more than 100k views in a year and now we had monthly total video views of more than 2 millions. Other than that, for improving my content creator skills, i had build my own Facebook Page (Kampung Life) which one of the video had more than 170k views and currently i am still working on this page to learnt more on video editing and idea creation. I am looking for opportunity to explore more on content creation.

Overview

8
8
years of professional experience

Work History

Content Creator Manager

Jacky Hooi Academy
09.2022 - Current

1. Lead the team on managing and planning for Social Media Page content (FB, IG, TIKTOK, XHS, CHINA TIK TOK, YOUTUBE) of Jacky Hooi (Public Figure)

2. Manage website of www.jackyhooi.com

3. Research on current trendy content for marketing purpose

4. Suggest for any improvement to get more exposure

5. Analyze social media data

6. Creating system for every social media process such as quality check system, content creation system, video shooting system, etc

7. Implementing system in team to ensure the smoothness and effectiveness of the working process

8. Give training to the team member to produce 5-7 figure views video

9. Brainstorm and creative thinking on video direction

Digital Marketing Executive

Lunaquin Sdn Bhd
02.2022 - 09.2022

1. Social Media Page Management

2. Facebook Paid Ads Management

3. Branding planning

4. Logo design and planning for Lunaquin brand

5. Manage and update website

6. video shooting and editing

7. Poster design for social media posting

8. conduct marketing plan and blueprint

Digital Marketing Executive

Blog City Sdn Bhd
10.2019 - 02.2022

1. Facebook Page Management

2. Facebook Paid Ads Management

3. Shopee E-commerce Stores management

4. Lazada E-commerce Stores management

5. logo & banner design for Facebook page and E-commerce store

6. Photoshooting and video production for Facebook pages and Ecommerce Stores

7. Conduct a marketing plan & blueprint

8. Conduct R&D for company product

9. Search Engine Optimization for several websites

10. Google paid ads

11. Traffic source media buying

Marketing Executive

Public Gold Marketing Sdn Bhd
02.2019 - 09.2019

1) Manage social media platforms such as Instagram and Facebook (using FB ads to boost the post)

2) Planning for social media & marketing strategies

3) Preparing A&P material for marketing purpose

4) Planning several major events in company such as Gala Dinner, Raya open house, PGGT trip for participant to explore or gain more knowledge toward company.

5) Liaise with related vendor

6) Update companies’ websites on regular basis

7) Produce information books

8) Plan and conduct marketing events

9) Plan and blast out EDM

Supervisor

Eco Color Printing
10.2015 - 12.2018

1) Arrange the working timetable

2) Provide training for new staff

3) Dealing with customer inquiries or complaints

4) Adding new services or seeking new business opportunities

5) Dealing with shop vacant (arrange for interview)

6) Manage the stock level of each product in the shop

Education

Bachelor of Arts - Communications

Universiti Utara Malaysia (UUM)
Changloon, Kedah, Malaysia
2019

Student Exchange Programme - Art And Science

Universitas Airlangga
Indonesia
2017

Form 6 -

Impian Bukit Mertajam
Bukit Mertajam, Penang, Malaysia
2014

Skills

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Accomplishments

Top 5 video (organic reach):

1. Interview Video (Master Jack采访)

标题:你可能不认识他,但你的妈妈一定认识他

Video Views: 628k

Like: 19k Comment: 973 Share: 7.9k


2. Offive Coffee video(探店视频)

标题:为什么5咖啡最近那么红?

Video Views: 318k

Like: 4.6k Comment: 206 Share:847


3. Reel (教学短视频)

标题:厉害讲话的人,往往不厉害做事

Video View: 503k

Like: 5.3k Comment: 297 Share: 1.6k


4. Reel (教学短视频)

标题:为什么MCD永远不缺人

Video View: 307k

Like: 1.4k Comment: 285 Share: 467


5. Reel (教学短视频)

标题:不要和员工说公司没赚钱

Video View: 215k

Like: 2.2k Comment: 250 Share: 540


Top 3 picture post (organic reach):

1. 我时常用小三的方式来对待我老婆
我赚钱的目的也是要带老婆去偷情

Reach: 843k Photo Impression: 1M

Like: 5.3k Comment: 1.2k Share: 4k


2. 我老婆不是我"背后的女人"
家务 照顾孩子那些她都没做

Reach: 635k Photo Impression: 706k

Like: 4k Comment: 518 Share: 2.7k


3. 老婆在坐月的时偷偷哭
不能洗头 不能出门 没有奶水

Reach: 464k Photo Impression: 515k

Like: 3.7k Comment: 314 Share: 1.6k

Timeline

Content Creator Manager

Jacky Hooi Academy
09.2022 - Current

Digital Marketing Executive

Lunaquin Sdn Bhd
02.2022 - 09.2022

Digital Marketing Executive

Blog City Sdn Bhd
10.2019 - 02.2022

Marketing Executive

Public Gold Marketing Sdn Bhd
02.2019 - 09.2019

Supervisor

Eco Color Printing
10.2015 - 12.2018

Bachelor of Arts - Communications

Universiti Utara Malaysia (UUM)

Student Exchange Programme - Art And Science

Universitas Airlangga

Form 6 -

Impian Bukit Mertajam
LIM CHING YIContent Creator Manager