LIM CHAI XUAN
Bandar Utama
Summary
Adept at driving e-commerce growth and brand visibility, I leveraged marketing analytics and strategic initiatives at MONO & CO SDN BHD to surpass revenue targets by 20%. Fluent in English, Malay, and Chinese, my strong communication skills fostered key partnerships and innovative campaigns, showcasing my ability to excel in fast-paced environments.
Overview
5
5
years of professional experience
Work History
Full Time Marketing Executive
MONO & CO SDN BHD
12.2023 - Current
- Plan and execute online marketing webinar events
- Create posters and email campaigns to inform customers
- Managed backend operations for eCommerce platforms: Shopee, Lazada, and TikTok
- Upload product listings and banner updates to maintain fresh and engaging content
- Coordinated inbound stock operations to ensure accurate inventory syncing across platforms
- Managed backend operations for Shopee Live, including sent product samples to Key Opinion Leaders (KOLs) and livestream hosts for promotion
- Communicated closely with Key Account Managers (KAM) to discuss upcoming features and exposure opportunities
- Participated in platform campaigns to boost sales and visibility
- Handled FMCG, Home & Appliances, and Home & Living industries in eCommerce
- Analyzed and generated reports on sales data to assess performance
- Developed innovative promotional campaign ideas
- Created reports to analyze revenue, orders, and overall business performance
- Effectively managed crises to ensure smooth operations in challenging situations
- Achieved 20% over target revenue through strategic initiatives
- Have experience in PowerPoint skills, excel, and ecommerce marketing tools
Full Time Sales Executive
TECHSALTANTS SDN BHD
04.2023 - 11.2023
- Developed and implemented marketing strategies, including planning and executing webinars to engage clients
- Designed visually appealing posters and targeted email campaigns to increase brand awareness and customer outreach
- Maintained composure during crises, offering practical solutions to clients and ensuring continuity in services
- Stayed abreast of industry trends and attended technology updates to provide customers with cutting-edge solutions
- Built strong client relationships by addressing inquiries and providing personalized service, driving repeat business
- Capable of handling a crisis calmly
- Stay current with trends and offer solutions to assist them in resolving problems
- Regularly attending technology update to update to customers
Internship Sales & Marketing
TECHSALTANTS SDN BHD
01.2023 - 03.2023
- Conducted 100 cold calls daily to identify potential leads and build strong client relationships
- Assisted in vendor registration processes, ensuring all requirements were met and documentation was completed
- Prepared detailed quotations aligned with client needs, contributing to successful project execution
- Collaborated with clients to understand their product and project requirements, offering tailored solutions
- Supported sales and marketing teams by coordinating meetings, following up on leads, and maintaining client database
Part Time Admin
OCULUS PRIVATE LIMITED
07.2021 - 01.2022
- Organized and scanned product inventories systematically, ensuring accurate record-keeping and easy retrieval
- Provided excellent customer service by promptly addressing inquiries and resolving issues effectively
- Gained proficiency in stock management, including data entry and tracking, contributing to improved operational efficiency
- Assisted in administrative tasks, such as preparing documents and reports, to support team operations
Part Time Verification & Data Entry
M PLUS SDN BHD
08.2020 - 01.2021
- Verified and processed forms for data entry with high accuracy
- Ensured client-provided data was complete and correct before submission
- Managed and maintained documentation of clients’ confidential information securely
- Assisted clients in completing application forms accurately and efficiently
Education
BACHELOR OF SCIENCE - Marketing
SUNWAY UNIVERSITY
Selangor09.2023
FOUNDATION IN ARTS (FIA) - Art
SUNWAY COLLEGE
Selangor12.2019
SIJIL PELAJARAN MALAYSIA (SPM) - Science
SMK BANDAR UTAMA DAMANSARA 3
Selangor12.2018
Skills
- English
- Malay
- Chinese
- Microsoft Word
- Microsoft Excel
- Microsoft Power Point
- IBM SPSS
- Canva
- Shopee
- Lazada
- Tik Tok
- Marketing analytics
- Branding
- Marketing plans
- E-commerce
- Marketing plan development
Accomplishments
- Jeffrey Cheah ACE Scholarship, 04/2020 - 09/2023
- Asia Leadership Youth Conference, 2019
- Critical Thinking & Language Skills Programme, 2019
- FedEx Express/ JA International Trade Challenge Malaysia, 2017
Extracurricular Activities
Member, Sunway Foundation Programme Ambassador, 2019, Planned and conducted events such as Movie Night, SFP sprint run and others. Promote foundation programs to the parents and students during Special Scholarship 2020: Klang Valley Interviews. Organised orientation. Stock Manager, Koperasi Society of SMK Bandar Utama Damansara 3, 2015 - 2018, Adapted marketing strategy by sold and promoted food and beverages. Cooperate with other koperasian to manage the stock for selling. Member, Basketball Club of SMK Bandar Utama Damansara 3, 2014, Developed team player skill. Improved mental fitness and perseverance. Table officer for MSSD to ensure the flow of the competition is smooth.
Personal Information
Expected Salary: RM4000 and above
Timeline
Full Time Marketing Executive
MONO & CO SDN BHD
12.2023 - Current
Full Time Sales Executive
TECHSALTANTS SDN BHD
04.2023 - 11.2023
Internship Sales & Marketing
TECHSALTANTS SDN BHD
01.2023 - 03.2023
Part Time Admin
OCULUS PRIVATE LIMITED
07.2021 - 01.2022
Part Time Verification & Data Entry
M PLUS SDN BHD
08.2020 - 01.2021
BACHELOR OF SCIENCE - Marketing
SUNWAY UNIVERSITY
FOUNDATION IN ARTS (FIA) - Art
SUNWAY COLLEGE
SIJIL PELAJARAN MALAYSIA (SPM) - Science
SMK BANDAR UTAMA DAMANSARA 3
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