LI DAIZHEN
SENIOR MARKETING MANAGER
TIANJIN
Summary
Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach. Demonstrated record of success in marketing leadership, customer relations and campaign management. Knowledgeable about budget administration, product launches and partnership development. Proficient in Digital marketing Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Senior Marketing Manager
RITZ CARLTON TIANJIN
TIANJIN
09.2021 - Current
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Identified potential markets to capitalize on underserved areas.
- Established and managed overall business plan for supply and recruitment department.
- Oversaw 3 yearly projects from concept through completion.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Operating Manager
TIAN TAI XUAN
TIANJIN
07.2017 - 08.2021
- Identified and resolved unauthorized, unsafe, or ineffective practices.
- Partnered with vendors and suppliers to effectively manage and budget.
- Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
- Set, enforced, and optimized internal policies to maintain responsiveness to demands.
Education
High School Diploma -
Wellington College International Tianjin
Tianjin 11.1999 - 11.2002
High School Diploma -
International School of Education
Tianjin University 06.2003 - 05.2005
Skills
Corporate marketing experience
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