Hi, I’m
Lichee LEE Chee How
Head Of Marketing
Shah Alam
Summary
Experienced professional with over 12 years of diverse background in various industries and functional departments. Successfully transitioned into marketing and event management for the past 7 years. Extensive experience in event planning, campaign organizing, communication leadership and budget management. Effective in managing a wide range of events, including dinners, incentives trips, road shows, campaigns and online events. Thrives in a team-oriented environment with an energetic and innovative approach. Deep understanding of market trends and consumer behavior, proficiency in digital marketing and campaign management to drive impactful marketing initiatives for brand visibility and revenue growth. Results-oriented marketing professional with a proven track record of creating and executing successful campaigns. Known for fostering team collaboration and consistently achieving business goals. Comprehensive experience in driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Prioritizes team collaboration and delivering measurable results. Excels in fast-paced, dynamic environments with strengths in adaptability and reliability.
Overview
16
years of professional experience
6
years of post-secondary education
4
Languages
Work History
KINETA Sdn Bhd
Head of Marketing
12.2023 - Current
Job overview
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Established targets for social media platforms to reflect business objectives.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Developed innovative and targeted collateral to support overall branding objectives.
- Oversaw marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Wrote and distributed press releases to increase brand visibility.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Vivid Concepts
Business Development Manager
02.2023 - 11.2023
Job overview
- To build rapport & work closely with Business Partners
- Develop and implement strategic business development
- Find and develop new markets or new sales channel
- Handle Corporate Sales inquiries and prepare quotations
- Analyze the traffic acquisition and sales forecast
- Regular reviews and report with sales and financial data
- Conducting market research to stay up to date trends
- Explore opportunities at roadshow booth in the related exhibition
- Collaborating with cross-functional teams to develop and execute integrated marketing campaigns across various channels
- Ensuring brand consistency across all touchpoints and communication channels
- Streamlines internal processes and procedures to promote effectiveness and efficiency in its operations
- Handling collaboration and partnership with business partners
AXA Affin General Insurance Berhad
Manager – Marketing, Agency Event & Campaign Management
08.2022 - 02.2023
Job overview
- To ensure Motor and Non-Motor outstanding are collected and bad debts are kept at minimal and acceptable level with valid reason
- Assess, plan, manage and propose pragmatic solutions relating to agency events and campaigns portfolio to promote and support retail business growth, enhance profitability and productivity in accordance with the Company’s strategic direction as guided from time to time
- Evaluate and make appropriate recommendation on event direction and implement action plans in agency related events and convention trips that are aligned with the Company’s overall approaches
- Assist Head of Department and collaborate with key stakeholders in disseminating communication to intermediaries
- Assist Head of Department to review, assesses and streamlines internal processes and procedures to promote effectiveness and efficiency in its operations
- This includes, provide guidance and support to team members in ensuring customer expectation are being met and/or exceeded
- Evaluate and propose agency reward, recognition and loyalty that aligned with retail business strategic goals that focusing on distribution engagement, promote profitable growth and retention
- Implement and track effectiveness of agency reward, recognition and loyalty program
- Suggest alternative solutions should the program(s) derailed
- Attend and manage difficult or sensitive distributor issue, request and complaints and acts to promptly resolve and address the issues
- Collaborate with Procurement Dept in conducting tenders and/or appointment of vendors related to event, trips and/or procurement of services listed in the distributor benefits program, particularly agency benefits
- Assist Head of Department in maintaining operations manual and standard operating procedures
- Manage and resolve day to day operations challenges
- Ensuring a clear, efficient and effective operations process flow in the management of agency events and campaign portfolio
- Continue to look for efficiencies in current processes along with new and innovative solutions
- Assesses growth and development needs of assigned staff and recommends training opportunities to address those needs
- Regularly monitors performance and provides coaching, mentoring and guidance for performance improvement and development
Allianz General Insurance Company (M) Berhad
Marketing Event Management Cum Business Development Manager
09.2015 - 08.2022
Job overview
- Project lead of planning, organizing, coordinating, and monitoring whole events
- Work closely with the Management to agree upon objectives and outcomes for each event
- To develop and deliver the event specification, ensure the caliber of the event meets the objectives and target audience
- Business Partners and Suppliers management
- Sourcing & Procurement process and Project Tendering process
- Event logistic management
- Budget managing and controlling
- Conducting market research and analyzing date to identify target audience and consumer/customer trends
- Collaborating with cross-functional teams to develop and execute events & campaigns goals
- Measuring leads and reporting management
- Ensuring brand consistency across all touchpoints and communication channels
- Keeping up to date with industry trends and best practices to stay ahead of the competition
- Resolving technical problems prior and during event site
- Venue & Site inspection management
- Virtual Green Screen System lead
- LED Truck Project lead & LED Campaign Truck lead
- Achieve personal GWP plan and target as set by company
- Ensure Business Partner achieve Sales Target with profitability and sustainability
- Ensuring Business Partner outstanding are collected, and bad debts are kept at minimal cost
- Recruitment of new agent & provide non-motor quotation cases
Traders Hotel Kuala Lumpur by Shangri-La Group
Assistant Sales Manager
09.2015 - 08.2022
Job overview
- Executes account coverage to optimize business opportunities and provides suggestions and strategies
- Developed strong client relationships for repeat business and increased referrals.
- Achieved sales targets consistently by driving daily sales activities and managing the sales pipeline effectively.
- Assisted sales team with completing customer transactions and managing issues.
- Trained new associates in successful sales and performance strategies.
- Boosted sales performance by implementing effective sales strategies and coaching team members.
- Resolved customer issues promptly, maintaining high levels of customer satisfaction and trust in the brand.
- Analyzed sales data regularly to recognize patterns, capitalize on opportunities, and address areas of concern within the team''s performance metrics.
- Negotiated contracts with clients that balanced profitability with excellent customer service standards.
- Streamlined sales processes for efficiency, reducing time to close deals.
- Monitored competitor activities to adjust sales strategies accordingly.
- Drove sales growth by identifying and targeting underserved markets.
- Tailored sales pitches to match customer needs, increasing conversion rates.
- Conducted detailed market analysis to identify new sales opportunities, enhancing market penetration.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Hyatt Regency Kuantan Resort
Front Office Duty Manager
06.2012 - 01.2014
Job overview
- Streamlined check-in and check-out processes for improved guest experience and reduced wait times.
- Participated in developing marketing strategies aimed at attracting more customers while retaining existing ones.
- Trained new hires in front office procedures, contributing to a knowledgeable and skilled team.
- Collaborated with housekeeping department to ensure timely room availability and optimal cleanliness.
- Spearheaded initiatives for improving employee morale which led to increased productivity within the front office team.
- Ensured compliance with safety regulations and emergency procedures for both employees'' well-being as well as guests'' security within the premises.
- Maintained effective communication between all hotel departments for optimal interdepartmental collaboration and overall operation efficiency.
- Monitored inventory levels of supplies within the front office department, ensuring timely replenishment to avoid shortages or delays in service delivery.
- Enhanced guest satisfaction by efficiently handling front office tasks and promptly addressing inquiries.
- Resolved guest complaints professionally, maintaining a positive hotel reputation and fostering customer loyalty.
- Assisted guests with special requests or needs, providing personalized service that exceeded expectations.
- Developed strong relationships with corporate clients, securing repeat business for the hotel.
- Managed daily front office operations, ensuring smooth workflow and maximum efficiency among staff members.
- Managed files and records for clients and adhered to safety procedures to prevent breaches and data misuse.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Traders Hotel Kuala Lumpur by Shangri-La Group
Customer Service Leader
05.2009 - 06.2012
Job overview
- Enhanced customer satisfaction by addressing and resolving complex issues promptly and professionally.
- Utilized active listening skills to identify customer needs and provide appropriate solutions.
- Resolved customer service issues using company processes and policies and provided updates to customers.
- Coached new team members on service techniques and provided scoring through quality assurance program.
- Escalated issues to proper supervisors when standard processes were not effective.
- Promoted to team lead of customer service for displaying outstanding enthusiasm and remaining calm in extremely trying situations.
- Stepped up to assist customer service manager with complaints and issues during times of department short staffing.
- Trained, oversaw, and mentored new team members to strengthen performance and job expertise.
- Developed successful strategies to upsell products and services, contributing to revenue growth and improved profitability.
- Increased customer retention with personalized service, building long-term relationships based on trust and loyalty.
- Managed escalated customer concerns with professionalism, empathy, and tactful negotiation skills that resulted in satisfactory resolutions for all parties involved.
- Reduced average handle time by implementing more efficient problem-solving techniques without compromising service quality.
- Investigated and resolved customer inquiries and complaints quickly.
- Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
Education
Sekolah Menengah Kebangsaan Alor Akar
SPM Level
01.2001 - 01.2005
University Overview
GPA: Pass/Non-gradable
Tunku Abdul Rahman College (TARC)
Diploma from Hospitality/Tourism/Hotel Management
01.2007 - 01.2009
University Overview
GPA: Incomplete
British Council Malaysia
English
02.2014 - 04.2014
University Overview
GPA: English management
Skills
Complex problem solving
Management Leadership
Vendor Management
Communication skills
Marketing Research & Planning
Research and data/information collecting
Microsoft Offices (Excel, Words & Power Point)
Computer literacy
Business Development
Customer segmentation
Marketing analytics
E-commerce strategy
Advertising campaigns
Influencer partnerships
Marketing plan development
Advertising
Branding management
E-mail and direct mail marketing campaigns
Social media engagement
Digital marketing
Graphic design
Customer Service-oriented
Sales support
Marketing plans
Campaign management
Sales promotions
Event planning
Strategic thinker
ROI analysis
Quality leadership
Decision-making
Multitasking Abilities
Personal Information
- Age: 36
- Expected Salary: RM 12,800.00
- Date of Birth: 01/12/88
Availability
See my work availability
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Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
English
Advanced (C1)
Chinese (Mandarin)
Intermediate (B1)
Malay
Intermediate (B1)
Chinese (Cantonese)
Intermediate (B1)
Work Preference
Work Type
Full TimeLocation Preference
RemoteOn-SiteHybridImportant To Me
Work-life balanceFlexible work hoursCompany CultureHealthcare benefitsCareer advancementPersonal development programsWork from home optionTimeline
Head of Marketing
KINETA Sdn Bhd
12.2023 - Current
Business Development Manager
Vivid Concepts
02.2023 - 11.2023
Manager – Marketing, Agency Event & Campaign Management
AXA Affin General Insurance Berhad
08.2022 - 02.2023
Marketing Event Management Cum Business Development Manager
Allianz General Insurance Company (M) Berhad
09.2015 - 08.2022
Assistant Sales Manager
Traders Hotel Kuala Lumpur by Shangri-La Group
09.2015 - 08.2022
British Council Malaysia
English
02.2014 - 04.2014
Front Office Duty Manager
Hyatt Regency Kuantan Resort
06.2012 - 01.2014
Customer Service Leader
Traders Hotel Kuala Lumpur by Shangri-La Group
05.2009 - 06.2012
Tunku Abdul Rahman College (TARC)
Diploma from Hospitality/Tourism/Hotel Management
01.2007 - 01.2009
Sekolah Menengah Kebangsaan Alor Akar
SPM Level
01.2001 - 01.2005