Ai
Li Yingying
MASTER OF PROFESSIONAL MANAGEMENT
Bayan Lepas
Summary
With 10 years of experience in brand and e-commerce design, he has long served mainstream platforms such as JD.com and Tmall. He is good at systematic design and management from product packaging, detail pages to the entire store's visuals. He has solid design skills and can independently complete multiple tasks such as visual planning. During the master's degree, he systematically studied courses such as management, strategy, talent and risk, and has a certain sense of project coordination and teamwork. He hopes to continue to deepen his research in e-commerce design and management, combining visual creativity with business strategies to empower brand growth.
Overview
10
10
years of professional experience
Work History
Packaging Designer and E-commerce Manager
Green Health Garden International Pharmaceutical Technology
05.2019 - 09.2024
- Designed full-suite e-commerce visuals: product packaging, detail pages, main images, banners, and promotional materials.
- Managed packaging materials and printing process, ensuring brand consistency and quality output.
- Led 3D modeling, lighting, rendering, and post-production to enhance product presentation.
- Maintained and updated store visuals across platforms (Tmall, JD), supporting key marketing campaigns.
- Coordinated with marketing and operations teams to align designs with business goals and promotion plans.
- Prepared presentation decks and edited promotional videos (Pr) for product launches.
Graphic Designer
Beijing Fangyuan Jiujiu Economic and Trade Co., Ltd.
09.2017 - 03.2019
- Responsible for the design of JD.com/Tmall store homepage, details page and various promotional materials
- Lead the special page and visual content planning of large-scale e-commerce activities (Double 11, 618, etc.)
- Design online visual assets such as promotion pictures, banner pictures, main pictures and car pictures
Graphic Designer
Beijing Simalin Trading Co., Ltd.
04.2014 - 06.2017
- Photograph products, retouch and adjust colors to enhance brand visual unity
- Responsible for the overall page design and daily updates of Taobao/Tmall stores
- Coordinate brand visual strategies, including holiday event pictures, H5 pages and marketing graphic content
- Assist in formulating product marketing directions, refining selling points, and participating in page copywriting and video ideas
Education
Undergraduate - History of Chinese and foreign advertising, Graphic advertising design, Web advertising design, Computer 3D design, Advertising video and photography, Modern management
Advertising
Master - ENTERPRISE RISK MANAGEMENT, MANAGEMENT FOR PROFESSIONALS, ACCOUNTING AND FINANCE FOR PROFESSIONALS, LEADERSHIP DYNAMICS IN DIGITAL ERA, TALENT MANAGEMENT, STRATEGIC MANAGEMENT, ORGANISATIONAL DEVELOPMENT AND CHANGE
usm mpm
Skills
1 End-to-End E-commerce Design
2 Visual Brand Strategy
3 Adobe Creative Suite Mastery
4 Cross-Platform Store Management
5 Packaging Design & Print Production
6 Creative Direction & Campaign Planning
7 Design System Thinking
8 Team Collaboration & Project Coordination
9 Marketing-Driven Visual Execution
10 UX/UI Sensitivity in E-commerce Contexts
Software
Ps
Pr
Fl
Dw
Timeline
Packaging Designer and E-commerce Manager
Green Health Garden International Pharmaceutical Technology
05.2019 - 09.2024
Graphic Designer
Beijing Fangyuan Jiujiu Economic and Trade Co., Ltd.
09.2017 - 03.2019
Graphic Designer
Beijing Simalin Trading Co., Ltd.
04.2014 - 06.2017
Master - ENTERPRISE RISK MANAGEMENT, MANAGEMENT FOR PROFESSIONALS, ACCOUNTING AND FINANCE FOR PROFESSIONALS, LEADERSHIP DYNAMICS IN DIGITAL ERA, TALENT MANAGEMENT, STRATEGIC MANAGEMENT, ORGANISATIONAL DEVELOPMENT AND CHANGE
usm mpm
Undergraduate - History of Chinese and foreign advertising, Graphic advertising design, Web advertising design, Computer 3D design, Advertising video and photography, Modern management
Advertising