Lew Shen Hee
Kuala Lumpur,14
Summary
Professional Summary
A versatile background in digital and social media marketing combined with analytical expertise forms the foundation for success as Chief Marketing Officer at Flexsoft. Strategic campaigns have driven enhanced ERP brand awareness and improved customer acquisition, supported by a strong focus on sales promotion, business development, and fostering robust client relationships. Key achievements include the optimization of lead generation strategies, improved market positioning, and the refinement of ERP product presentations, resulting in higher prospect conversion rates and measurable growth outcomes.
Overview
22
22
years of professional experience
Work History
Chief Marketing Officer
Flexsoft Technology Sdn Bhd
10.2008 - 04.2024
- Increased company's ERP brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented targeted digital strategy to improve business performance.
- Onboarded new ERP customers efficiently by developing database listings, uploading information, and defining related lists.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral related to company's ERP system.
- Continually maintained and improved company's reputation and positive image in markets served.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight ERP benefits.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
Technical Sales Manager
In Sys Management
06.2005 - 09.2008
- Prepared and delivered samples and quotations to customers while providing technical expertise to convert prospects into sales.
- Prepared sales presentations for clients showing success and credibility of POS related products.
- Engaged in POS product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Traveled to customer locations to analyze technical challenges, create dynamic strategies and rapidly implement POS software solutions.
- Increased sales revenue by developing and implementing strategic sales plans for POS software system.
Technical Support Engineer
AdvansTec Sdn Bhd
03.2002 - 05.2005
- Responded to POS-related support requests from end-users and patiently walked individuals through basic troubleshooting tasks.
- Conducted root cause analysis of POS-related technical issues, implementing preventive measures for future occurrences.
- Provided remote assistance to clients, ensuring timely resolution of software and hardware concerns.
- Enhanced customer satisfaction by resolving complex technical issues promptly and effectively.
Education
Bachelor of Science - E-commerce
Asia Pacific Institute of Information Technology
Kuala Lumpur, Malaysia12-2001
Skills
- Creative thinking
- Analytical thinking
- Digital & social media marketing
- Sales promotion & business development
- Business branding & product positioning
- User experience
- Sales strategies, presentations and conferences
- Account relationship management
- Strong work ethic
Timeline
Chief Marketing Officer
Flexsoft Technology Sdn Bhd
10.2008 - 04.2024
Technical Sales Manager
In Sys Management
06.2005 - 09.2008
Technical Support Engineer
AdvansTec Sdn Bhd
03.2002 - 05.2005
Bachelor of Science - E-commerce
Asia Pacific Institute of Information Technology
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