LESTER LIM

• Headed Business Development & Onboarding team and managing a team of two subordinates
• Upsell SUBPLACE SaaS System to Zero Healthcare, More Design, Swap Asia and more
• Planned and executed commercially driven projects for the company to achieve target : SIDEC CNY, MC Baby Expo, Absolut Bazaar and more.
• Brand Acquisition :

- Dagee Baby retail store : hunt and negotiate commercial terms with suppliers ( mum & baby categories ) for Dagee Baby O2O Retail Store. Brand growth from 20 over brands to 100 over brands within 3 months.

- SUBBOX (sampling project) : onboarded brands like Nestle, GBA, WIPRO, Kinohimitsu and more to distribute sample through SUBBOX

• Platform Ecosystem partnership - identify potential partners to explore business & collaboration opportunities to further strengthen platform's offering : POS Laju, Fiuu
• Involved in company’s ECF ( equity crowd funding ) project

• Formulate strategic go-to-market plan on quarterly basis for the team to approach the prospects based on different vertical
• Manage team's performance and facilitate team's day-to-day work requirement
• Main liaison with prospects and existing client
• Formulate and enhance internal workflow management between BD team and internal team
• Design team's commission scheme
• Design standard packages for the team to pitch the prospects
• Identify and pitch to potential prospects to help the grow the business
• Regularly conduct health check with existing clients to obtain performance feedback
• Maintain close relationship with platform partners like Lazada, Shopee and TikTok to obtain first hand updates and market trends
• Update pitch deck whenever it's necessary
• Handle business partner's contracts
• Manage out-of-scope projects that help to boost company's business

• Key Account Management - managed a few key merchants (Carlsberg, Jobbie, Mother-K, Alcosm) and obtaining best deals to support the campaigns
• Managed budget allocated for each merchants to run campaign and CPAS
• Campaign Management - managing tactical campaigns with the brand partners to boost category revenue / GMV
• Category Management - looking after the category growth (acquisition & gross revenue) for NGO & Digital Service business segments of the platform

• Merchant Acquisition : Source, negotiate, and sign partnership with the top-tier, mid to small sized retailers - Nestlé Malaysia, Celebrity Fitness, Fitness First, Lee Kum Kee, VitaHealth, Focus Point, Times Bookstore, Gerber US, Wyeth Nutrition, Jobbie Peanut Butter, Jasmine Rice, Chek Hup, Socma Trading and many more..
• Achieved personal & team's acquisition target from July'21 - Dec'21, averagely achieved 45 merchants per months
• Manage the sales pipeline carefully to ensure accurate data and hygiene are updated in the system
• Use competitive and market insights to drive our selling strategies
• Set goal and managing a team of associates to achieve their targets
• Ad-Hoc Internal Project Management: Collaborate with cross-functional teams including operations, marketing, customer careline, success, tech.

• Content distribution: Formulate strategic plan to distribute Astro's produced content to potential buyers around the region, ie Netflix, MediaCorp, Singtel, Starhub, iQiYi, TVB and more
• Content acquisition: Working closely with the channel custodian on their needs and further plan and manage on the content acquisition and budgets
• Content partnership: Explore potential opportunities with media owner in the region for co-investment production of content - ViuTV - Pick Me Up To Malaysia
• IP acquisition: To source, negotiate, and bring in IP that is suitable for Malaysia market and work out strategy and sustainable plan for successful IP deal - GG Bond
• Business operation: To provide revenue report for respective stakeholder, manage acquisition budget closely Finance, and dealing with Legal on contract

Key achievement : landed Astro's 1st deal with Netflix and brought in GG Bond IP for nationwide roll wide roll during Chinese New Year

• Strategy & planning: Formulate yearly marketing plan and budget that addresses all lines of business in the hotel
• CRM management: Working closely with Front Office & Sales Team to collect customer data through guest satisfaction surveys, profiles and preferences
• Sharing data with the team to improve overall hotel's service and develop best practices
• Awareness & branding: Lead and develop PR & branding strategy to increase awareness of the hotel that include hosting bloggers, KOL, media
• Marketing Promotion: Responsible to develop and execute relevant promotion for hotel room and F&B
• Work with various partners to further promote the promotions, ie Maybank, FAVE etc
• Proactive sales: Responsible to source and convert room and banquet bookings from the Media, Agency, Banking industries

formerly known as G2 under Grey Worldwide

• A Brand Custodian for the brand, responsible on all creative and communications that launch in the market are in-line with the brand guideline and language
• Project management: Lead and manage in a collaborative manner, multiple projects with a broad range of internal and external stakeholders simultaneously to achieve client deliverables and commercial outcomes; from developing timelines, managing creative development, client approvals, project expenses reporting to preparing materials for client-facing meetings
• Production management: Manage pre-production and post-production of the campaigns for all Below The Line (BTL) touch points
• Act as a Client Advocate within the business to share insights and market intelligence to promote repeat business, ensure a positive client experience and integrate in development of product and services offering
• Relationship management: Responsible to develop and maintain positive relationship with all parties to ensure that work is delivered efficiently; client, internal team (Creative, Planner, Costing, Traffic, and Production) and vendors
• To strengthen and grow strategic client relationships to expand on current service offering or create new service offering

Key achievement : successfully rolled out Dunhill Capsule in major key accounts outlets - 7-11, FamilyMart and more.

Life Inspired Channel (subsidiary of Star Media Group)

• Marketing communications: Develop and execute strategic marketing plan for the channel via collaboration with the cable operators with objective of increasing subscriber number and stay loyal to channel through on-air and on-ground campaign
• Worked with different media partners (prints, radio and online), lifestyle brands for event partnerships
• Advertising sales: Manage the regional advertising business for the channel, mainly for Hong Kong, Singapore, Taiwan & Korea markets
• Liaise with the local reps to upsell proposal to the clients
• Business development: Collaborate with different media owner to co-sell customized campaign, ie iQiyi, Lifestyle Asia, Singtel TV and Media Corp
• Affiliate marketing: Serving as the primary contact to cable operators across Singapore (Singtel TV), Taiwan (Taiwan Mobile, KBro, Chung Hwa), Hong Kong (TVB, myTV SUPER, nowTV, LeTV), Korea (CMB)
• Channel distribution: Responsible to distribute the channel to other untapped cable operator
• ATL & BTL: Assist to manage the media buy for the channel
• Social media management: Assist to conceptualize social media campaign and execute fan base contests through the channel's social media platforms

Key achievement : landed the channel and airing on CMB Korea

• Headed the PR and event portfolio in the Marketing team
• Main liaison with the PR agency
• Regularly develop and execute PR activities for the company by arranging media for interview, shooting, liaise with all the magazine media partners on barter or free ads space and editorial support for the brand
• Assist in planning brand campaign and utilizing the marketing budget on quarterly basis
• Managed all Celebrity Fitness' events, be it in-house or external
• Build and keep close relationship with all the sponsored artistes, models and talents
• Worked with brands for possible marketing collaborations and sponsorship to support our events and big campaigns
• Worked with Sales team to organize on-ground or corporate visit to generate leads
• Liaise with the mall managements on all the A&P support
• Managed new club pre & opening marketing collaterals and events
• Handled CF Malaysia Facebook - content development, campaign to increase 'likes' and more

• Company Overview: formerly subsidiary of Grey Worldwide
• Developing and maintaining effective filling systems within the team
• Effectively and efficiently handling all correspondence from London head office, offices around Asia
• Writing comprehensive briefs to all relevant departments to execute job tasks
• Assisting with budget summaries and reconciliation
• Ensuring timelines are met, coordinating meetings as per timelines
• Establishing and maintaining a good working relationship within the Asia Pacific network
• Making appropriate contributions to team discussion and contributing to a positive team spirit
• Formerly subsidiary of Grey Worldwide