Leong Keng Cheng, KC
APAC Sales & Business Development Professional | SaaS | Manufacturing | MBA Distinction
Summary
A dynamic, self-reliant, and results-driven expert with 9 years of experience focused on securing new business and delivering targeted ROI. Thrives in high-pressure, fast-paced settings. An enthusiastic sales and marketing specialist with broad global exposure across diverse sectors (manufacturing and SaaS) and geographies. Demonstrated proficiency collaborating across all organizational tiers, spanning B2G and B2B interactions
Overview
11
11
years of professional experience
4
4
Languages
Work History
APAC Sales Manager
MODS Management Ltd
Kuala Lumpur
2023.01 - Current
- Built GBP770,000 pipeline in 6 months for the company
- Manage and facilitate industrial requirements for MODS energy software solutions, encompassing greenfield and brownfield solutions in Asia Pacific.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Responsible for both weekly reporting to C-Suite stakeholders on regional reporting and revenue streams, as well as the construction and delivery of comprehensive monthly market insight reports.
- Keep track of products, competitors' activities, and general market conditions
- Responsible in identifying client's requirements and providing needed technical and sound advice with the technical team
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities.
Regional Key Account Manager
TD Tech Co., Ltd
Kuala Lumpur
2021.05 - 2023.01
- Project Pipeline: USD12 Million as of September 2022
- Oversee, attend to and support the industrial needs of wireless technologies such as Rapid eLTE, Body Worn Camera, ICP, Microwave and CPE products in Malaysia
- Established total of 10 Channel Partners and 1 Distribution Channel in Malaysia
- Work hand in hand with regional partner (Huawei) in providing wireless technology solutions to the Government and Energy sector
- Improved account management by predicting potential competitive threats and outlining proactive solutions.
- Actively participating in government project tender
- Overseeing and involved in tender preparation such as ensuring product availability, product pricing, pricing formulation, compliance checks, and many others
- Contributed in devising Malaysia's sales strategy, enhance sales systems (including channel management), develop sales plans and targets aligned with global industry trends and company strategy.
- Developed target markets with channel and coordinate cooperation and competition issues;
- Cooperate with and carry out management work on the formulation, modification, cancellation, signing and examination of channel cooperation agreements.
Business Development Manager
Handshakes Technology (M) Sdn Bhd
Kuala Lumpur
2020.04 - 2021.05
- Managed a diverse portfolio of clients and maintain thorough knowledge of Handshakes' products/services
- Responsible for the suite of Fintech solutions inclusive of Handshakes App, customized consulting projects regards the use and analysis of datasets /implementation of proprietary UI, and API to adapt data into existing systems in use
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Assisted businesses in areas especially where thorough background checks are required such as Prospecting (Lead Generation), Due-Diligence, and Monitoring
- Developed and enhanced customer relationships to drive revenue and usage growth within the designated portfolio
Assistant Manager
AmBank (M) Berhad
Kuala Lumpur
2018.06 - 2020.03
- Achieved a total of 80% revenue for the company at RM13.4million against RM17.1million target within the first 9 months in the company.
- Provide equipment financing to Small and Medium Enterprises (SME) customers in Malaysia.
- Promoted and marketed a wide range of equipment financing products to suppliers of equipment to customers.
- Built customer base (portfolio) and customer referrals through planned sales & marketing visits based on target equipment classes.
- Structured credit proposition to suit customer's requirements and assess customer's creditability based on financial.
Export Sales Executive
Mieco Chipboard Berhad
Kuala Lumpur
2014.11 - 2017.05
- Generated total sales of RM 58 million from in year 2016.
- Analyzed, evaluated, and researched market opportunities and threats as well as company's strengths and weakness for improvement.
- Achieved sales budget for an assigned region within the Export Market.
- Provided professional advisory to clients on the particleboard and timber market and industry insights.
- Managing existing accounts, maintaining, and developing relationships with existing customers.
- Traveled to China, Hong Kong, India, Sri Lanka, Philippines, and Japan to foster customer relationships, stay informed about market trends, address customer concerns, and cultivate new sales leads with prospective clients.
Business Development Executive
YGEN
2013.01 - 2014.10
- Executed marketing campaigns to universities, malls and events roadshows to achieve good results and ROI
- Assist the marketing and production team in the production of the publication
- Plan and execute promotional content marketing activities via social media
- Devised budgets and ensured costs were maintained within designated limits.
Education
MBA - Business Management
UCSI University
Malaysia 2021.01 - 2022.05
Bachelor of Arts - Mass Communication
UCSI University
Malaysia 2010.01 - 2013.01
Skills
Strategic account development
Accomplishments
- AmBank (M) Berhad-Industrial Hire Purchase Top Performer "Top Sales" Award (2019)
- AmBank (M) Berhad-Industrial Hire Purchase Top FX "Foreign Exchange Revenue (2019)
- AmBank (M) Berhad "Compliance Ambassador of The Year 2019" Award (2019)
- Mieco Chipboard Berhad-Top Sales Award Recipient (2015 and 2016)
Timeline
APAC Sales Manager
MODS Management Ltd
2023.01 - Current
Regional Key Account Manager
TD Tech Co., Ltd
2021.05 - 2023.01
MBA - Business Management
UCSI University
2021.01 - 2022.05
Business Development Manager
Handshakes Technology (M) Sdn Bhd
2020.04 - 2021.05
Assistant Manager
AmBank (M) Berhad
2018.06 - 2020.03
Export Sales Executive
Mieco Chipboard Berhad
2014.11 - 2017.05
Business Development Executive
YGEN
2013.01 - 2014.10
Bachelor of Arts - Mass Communication
UCSI University
2010.01 - 2013.01
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