Outdoor Activities and Reading
Leong Kok Chiew
Director Of Sales
Kuala Lumpur,KL
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
24
24
years of professional experience
16
16
years of post-secondary education
4
4
Languages
Work History
Director of Sales
Stay With Bintang Hotel Kuala Lumpur
Kuala Lumpur , 14
08.2023 - 04.2024
- I lead and guide a team of 6 Sales Managers and 2 Sales Coordinators reporting to the General Manager on all sales activities & marketing promotions of the company
- Oversee the entire management functions including sales and marketing, together with administrative & Operational matters in compliance with company directives
- Besides that, I have developed and closed new business deals with Travel Agents and wholesale for their stay at hotel
- I conduct study and analyze on nearby hotels and resorts which offer their packages for their clientele
- I develop and improve sales operating policies, systems and procedures to drive efficiency and support Group's overall strategic business goals
- I consolidated and report of team weekly and monthly performances
- I had gained more experiences and knowledge for groups, series, MICE.
- I have secured numbers of business deals with an increase of 50% and expanded the clientele base.
- Monitored and coordinated workflows to optimize resources.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Connected with prospects through trade shows, cold calling and local-area networking
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth
Regional Sales & Marketing Manager - West Malaysia & Asian Regions
JSK Mantanani Island Resort, Sabah
10.2021 - 07.2023
- I lead and supervise team of 2 Sales Managers, 1 Senior Sales Executive and 2 Sales Coordinators and reporting to General Manager on all sales activities, marketing promotions of company
- Oversee the entire management functions including sales and marketing, together with administrative & Operational matters in compliance with company directives
- Besides that, I have developed and closed new business deals with Travel Agents and wholesale for their stay at resort
- I conduct study and analyze on nearby resorts which offer their packages for their clientele
- I develop and improve sales operating policies, systems and procedures to drive efficiency and support Group's overall strategic business goals
- I consolidated and report of team weekly and monthly performances
- I had gained more experiences and knowledge for groups, series, MICE
- I have secured numbers of business deals with increase of 50% and expanded clientele base.
Assistant Director of Sales
Grand Ion Delemen Hotel, Genting Highlands
09.2019 - 09.2021
- I lead and supervise a team of 6 Sales Managers and 2 Sales Coordinators and reporting to the General Manager on all sales activities, marketing promotions of the company
- Oversee the entire management functions including sales and marketing, together with administrative & Operational matters in compliance with company directives
- Besides that, I have developed and closed new business deals with Travel Agents and wholesale for their stay at our hotel
- I conduct study and analyze on nearby hotels and resorts which offer their packages for their clientele
- I develop and improve sales operating policies, systems and procedures to drive efficiency and support Group's overall strategic business goals
- I consolidated and report of the team weekly and monthly performances
- I had gained more experiences and knowledge for groups, series, MICE & Inccentive
- I have secured numbers of business deals with an increase of 50% and expanded the clientele base.
Senior Sales & Marketing Manager
UCSI Hotels Kuala Lumpur
01.2018 - 08.2019
- I lead and supervise a sales team of 3 Sales Managers together with 1 sales coordinator and reporting to Senior Director of Operation cum Sales & Marketing on all sales activities, marketing promotions of the hotel
- Oversee the entire management functions including sales and marketing, together with administrative function in compliance with company directives
- Besides that, I have develop new business contacts with Wholesale, Travel Agents and Corporate by promoting our range of rooms & banquet
- At the same time, I do promote and cross sell our hotel in Kuching, Sarawak
- I conduct study and analyze on market research coverage which includes market trend, market rates and growth cum compiling analysis among other hoteliers in the geographical area
- I develop and improve sales operating policies, systems and procedures to drive efficiency and support Group's overall strategic business goals
- I consolidated and report of the team weekly & monthly performances
- I had gained more experiences and knowledge for groups, series & banquet sales
- I have secured numbers of business deals with an increase of 40% & expanded the clientele base.
Senior Sales Manager
Hotel Nova Kuala Lumpur
10.2014 - 12.2017
- I lead and supervise a sales team of 2 Sales staffs and reporting to the General Manager on all sales activities, marketing promotions for the hotel
- Oversee the entire management functions including sales and marketing, together with administrative function in compliance with company directives
- Besides that, I have develop new business contacts with Travel Agents, Wholesale & Corporate by promoting our range of rooms and locations
- I conduct study and analyze on market research coverage which includes market trend, market rates and growth cum compiling analysis among other hoteliers in the geographical area
- I develop and improve sales operating policies, systems and procedures to drive efficiency and support Group's overall strategic business goals
- I consolidated and report of the team weekly & monthly performances
- I had gained more experiences and knowledge for rooms sales
- I secured numbers of business deals with an increase of 30% & expanded the clientele base.
Sales Manager
The Everly Putrajaya
03.2014 - 09.2014
- I lead and guide a team of 8 staffs and assisting me is my Assistant Sales Manager reporting to the General Manager on all sales activities, marketing promotions for the hotel
- I also work alongside with the pre-opening teams
- Besides, I have develop new business contacts with Travel Agents, Wholesale, Corporate & Government by promoting our range of meeting rooms & our ballrooms facilities for their meeting and functions
- I conduct study and analyze on market research coverage which includes market trend, market rates and growth cum compiling analysis among other hoteliers in the geographical area
- I develop and improve sales operating policies, systems and procedures to drive efficiency and support Group's overall strategic business goals
- I consolidated and report of the team weekly & monthly sales performances
- I had gained more experiences and knowledge for rooms & banquet sales
- I have secured numbers of business deals with an increase of 25% and expanded the clientele base.
Senior Sales & Marketing Manager
PanMajestic Holdings Sdn Bhd
01.2007 - 03.2014
- I lead and guide a group of 4 sales staffs and oversee the entire group retail sales, marketing and operations
- I report to the Managing Director and assist him to oversee the group entire business and operations
- I work closely with all our corporate customers and retailers to promote and supply our range of sawn timbers, timber and bamboo flooring together with accessories and fittings
- Besides monitoring the sales and operations of the stores, I plan and implement various marketing and promotion activities
- This is vital to maintain the quality of the current industry development and business environment
- I conduct study and analyze on market research coverage which includes market trend, market growth and market needs and also competitive analysis and rivalry among our competitors
- Products training and briefing is conducted for all retail staffs for upcoming events like promotions, road show, campaigns and launching of new products
- I do conduct sourcing for accessories for showroom display and also do quality control checks on the finished goods
- This is to ensure that we comply with the company quality standards before delivery takes place
- This is vital as we can provide customers with more choices, ranges, design and quality for their goods
- I consolidated and report of the team monthly sales performances
- Prepare analysis, budget and forecast for business planning and achievements
- I had a huge opportunity with experience and knowledge for projects, interior design, retail sales and operations
- I managed to secure numbers of new business accounts with an increase of 20%.
Group Marketing Manager
Melandas Home Concept Sdn Bhd
01.2000 - 12.2006
- I lead, guide and train a team of 20 sales staffs and monitor the entire group retail business and operations
- I report to the Operations Director and assist him in overseeing the group entire business and operations of the company
- I work closely with Interior Designers, Project Managers and Developers to promote our range of home furniture
- Besides monitoring the sales & operations of the stores, I assist the company in franchise matters by expanding the retail business of the company by establishing new stores throughout the country and overseas
- I liaise with dealers & suppliers on promotions and campaigns for the retail outlets as well as development of new product and design
- I conduct study and analyze on market research coverage which includes market trend, market growth, market needs and also competitive analysis and rivalry among competitors
- I plan and implement various marketing and promotion activities
- This is vital to maintain the quality of the current industry development and business environment
- I conduct sourcing for accessories for showroom display and also do quality control checks on the finished goods
- This is to ensure that we comply with the quality standards of the company before delivery takes place
- Product training and briefing is conducted for all retail staffs on any upcoming events like promotions, campaigns and launching of new products
- I consolidated and report of the team monthly sales performances
- Prepare analysis, forecast and budget on y.o.y
- Annual business planning and forecast revision package
- I had a huge opportunity gaining experience and knowledge for interior design, retail sales and operations
- I managed to close numbers of new business accounts with an increase of 15%.
Education
Advance Diploma in Business & Management, U.K. - Business & Management, Business Studies/Administration/Management
University of Swansea
Swansea, U.K. 07.1989 - 09.1991
High School Diploma -
St. Johns Institutions Kuala Lumpur
Kuala Lumpur 01.1973 - 11.1986
Skills
Computer Literate
Activities
- Association of Ex - Police Malaysia - Life Member
- Appointed (Hon) Superintendent in RELA
- K.L. & Selangor Kwangtung Association - Life member
- Persatuan Bekas Polis Malaysia - Life member
- British Graduate Association of Malaysia - Life member
- British Council of Malaysia - Alumni member
Resumesummary
Assistant Director of Sales, Sales & Marketing, Advance Diploma in Business Management, U.K., 30, MYR 7,000.00 (Neg)
Personal Information
- Available: T.B.A.
- Expected Salary: MYR 8,000.00
- Date of Birth: 10/05/66
- Gender: Male
- Nationality: Malaysia
Possessowntransport
True
References
- Mr. Andreew How, Hotel Manager, 6016.288.8513, Friend
- Mr. Konrad Ong, Senior Director of Sales, 6012.371.9776, Friend
Accomplishments
Able to develop new business account and secured business dealings
Established and maintain good contacts with customers and staffs
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Work Preference
Work Type
Full TimeAffiliations
British Council of Malaysia
Software
Microsoft Words, Excel, Powerpoint
Timeline
Director of Sales
Stay With Bintang Hotel Kuala Lumpur
08.2023 - 04.2024
Regional Sales & Marketing Manager - West Malaysia & Asian Regions
JSK Mantanani Island Resort, Sabah
10.2021 - 07.2023
Assistant Director of Sales
Grand Ion Delemen Hotel, Genting Highlands
09.2019 - 09.2021
Senior Sales & Marketing Manager
UCSI Hotels Kuala Lumpur
01.2018 - 08.2019
Senior Sales Manager
Hotel Nova Kuala Lumpur
10.2014 - 12.2017
Sales Manager
The Everly Putrajaya
03.2014 - 09.2014
Senior Sales & Marketing Manager
PanMajestic Holdings Sdn Bhd
01.2007 - 03.2014
Group Marketing Manager
Melandas Home Concept Sdn Bhd
01.2000 - 12.2006
Advance Diploma in Business & Management, U.K. - Business & Management, Business Studies/Administration/Management
University of Swansea
07.1989 - 09.1991
High School Diploma -
St. Johns Institutions Kuala Lumpur
01.1973 - 11.1986
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