Plating Futsal, Football and Footgolf
Leonard Chua Ching Huat
Business Development Director
Kuala Lumpur
Summary
Highly accomplished 20 plus year veteran in the field of Live entertainment, events and Business development that manages all aspects of business, planning, operations, budgetary processes, project management, sales and revenue generation strategies, innovative marketing practices, and administration. Versatile business developer with verifiable record of improving operational processes, increasing profit margins, and surpassing sales quotas by building lasting relationships that is developed over time and nurtured. Tenacious and hard working with a friendly personality that is always smiling and have a never-say-die attitude to boot! Always thinking out-of-the-box to find solutions that is workable for all parties and will work tirelessly to find a solution. Ambitious professional with proven ability to increase sales by incorporating advanced methodologies. Possesses an aptitude for promoting business growth and forming solid relationships with industry partners and customers through exceptional negotiation and persuasion skills.
Overview
29
29
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Global Estate Planning Consultant
Generali Malaysia
08.2022 - Current
- Works directly with clients and businesses to navigate the foundational principles of personal finance, Private Trust, Family Trust, Succession, Asset Protection & Privacy, Inheritance, Philanthropy, Insurance & Will, Retirement, Income protection and Financial Risk Management
- Prospecting from my list of contacts is also done frequently to ensure the pipeline is always refreshed
- Identify Estate Planning needs
- Formulated impactful insurance protection for clients
- Engineered new ways to spread the risk by different savings/protection plans for clients
- Evaluate and balance the client's investment portfolio
- Set up a Global Private Trust Account
- Ventured successfully into the world of Wealth Planning and constantly learning new ways to improve.
Head of Business Development
BookMyShow
02.2019 - 03.2020
- Orchestrate and supervise entire event operations
- Introduce communication channels between CEO, company executives, and investors
- Strategize marketing and business development tactics for both national offices
- Guide staff and affiliates' training activities
- Spearhead Malaysian operations and execute team building functions
- Head promotion of BookMyShow ticketing platform through effective social media marketing; excel in cinema, live events booking, and attractions ticketing resolutions
- Form strong relationships with partners, promoters, organisers, venue operators, cinema operators, and sports and Esports organisations
- Partner with sponsors to maximise advertising budgets and collaborate efforts to formulate efficient plans and strategies
- Finalise ticket prices based on profit and loss (P&L) tailored for each show.
Marketing and Business Development Director
Neovate Development
01.2017 - 02.2019
- Served in a senior management role to steer organisational leadership processes and growth
- Created communication channels between management and investors
- Brainstormed innovative marketing and business development strategies
- Facilitated intensive staff and affiliate training exercises
- Steered business development and growth plans over a two-year period to penetrate Malaysian property markets
- Championed top-notch brand awareness drives; outperformed all industry competitors – retained existing clients and won over new business through direct and affliate wins
- Implemented innovative branding exercise to enhance company's presence in modern property development portfolio during planned move into property technology with incorporation of artificial intelligence (AI) in aiding in construction of new roads – led company in pioneering this realm in Malaysia
- Guided impactful process management practices for the sales team, resulting in elevated sales and revenue generation.
Assistant Director
Base Live Entertainment
01.2016 - 08.2017
- Headed liaison with government representatives, company management, sponsors, and several industry partners
- Arranged all social media promotions and advertising to achieve brand awareness goals
- Created an extensive network of contacts in entertainment, banking, logistics, FMCG, Telcos, hotels, and other industries
- Exercised oversight of Malaysian shows; produced high-quality shows and concerts; facilitated and streamlined technical set up, marketing, venue management, ticketing, and logistics operations
- Strategized special campaigns with sponsors to successfully give better ROI to sponsors for their sponsorship
- Coordinated safety measures with hired security company to manage venue and safeguarding patrons; ensured checks were performed to prevent entry of weapons and contraband into venues
- Brought in International renowned acts, including Shrek the Musical and Hi-5 Children's Musical.
Assistant Director
IMC Live Group
01.2013 - 12.2015
- Designed marketing and business development roadmaps
- Created and maintained relationships with entertainment, banking, logistics, FMCG, sponsors, Telcos, and hotel leadership
- Arranged top-notch shows and concerts, facilitated entire operations
- Coordinated oversee all social media promotions and advertising
- Flawlessly attracted international talent, including Bon Jovi, Laugh Malaysia, Christina Perri, Avril Lavigne, Eason Chan, and many more Hong Kong artists over the years
- Superintendent fruitful sponsorship activities – generated MYR 1.7M for Bon Jovi Concert and MYR 500K sponsorship for Chinese concert through my relationship building with MyCeb, a subsidiary of Malaysian Ministry of Tourism, whose role is to promote Malaysia Internationally and other coporate sponsors like Honda, Tunetalk, Maxis and Digi.
Producer
Running Into The Sun
03.2012 - 01.2013
- Successfully executed Russell Peters First Show in Malaysia! Orchestrated a brilliant marketing campaign on Social media in 2012 before Facebook had Facebook ads! Used viral marketing technique and word of mouth through Radio campaigns and partners marketing program
- Did not spend a single dollar on Marketing except the use of limited show tickets with partners to sell out! Fastest sell out show in Malaysia then with 2.5 hours for 10,000 tickets! Executed brilliantly for Big Bang from Korea and sold out again 20,000 tickets in 4 hours! Again, not much spent on Marketing but the use of partners and facebook sharing.
General Manager
Splendid Entertainment
08.2011 - 01.2012
- In 3 months, I successfully executed and lead my team to 2 consecutive shows 2 weeks apart with international acts of Richard Marxs and Maliq & The Essentials from Indonesia
- Both shows were executed with a short window for promotions (4 weeks) but was done with aplomb through Partnerships with radio and TV station
- Sold 80% of tickets for both the shows with just 2 weeks of marketing campaign.
Assistant Director of Sales, Promotions & Entertainment Manager
Genting Group
01.2002 - 07.2011
- Brought in a new market segment to Genting Group to their hill resort located in Pahang, Genting Highlands and was instrumental in planning and executing a new Marketing plan to attract younger English-speaking crowd to the resort
- Designed a new strategy to attain and keep this new segment the Resort were after
- Assisted in getting sponsorship for the shows held at Genting
- Streamline new ticketing selling ideas that contributed sell out shows at the resort
- Expertly orchestrated international acts to Malaysia such as Annie The Musical, Peter Pan the Musical, Dance of Desire from Ireland, Laura Fygi, Vienna Boys Choir, The Ten Tenors and many more
- Boosted ticket sales on special rebates on special marketing programs and promotions
- Created an easy way for Travel partners to incorporate show tickets in their packages
- Built strong relationships with old and new travel partners.
Group Sales Manager
Citibank Malaysia
01.2002 - 12.2002
- Led and motivated 120 Sales personnel with the help of 9 Sales Managers directly reporting to me daily
- We held weekly meetings with the Team Managers going through their sales reps issues and opportunities
- We held team briefings for the whole group on every wednesday evening and Market updates every monday from Fund Managers
- Always had a 'Open Door' policy with my team members and they always can see me to discuss any matters with me
- We achieved our year targets in Dec 2002 and was very proud of my team members! We were always chasing 'stretch' targets so achieving it means we surpass all targets
Account Executive, Key Account Manager, Training Manager, District Manager, Area Sales Manager
DHL Express
01.1995 - 01.2002
- Joined as a Sales Executive and rose the ranks quickly
- Managed a Sales territory and grew sales by 50%, quarter to quarter through account acquisition and growing existent businesses
- Managed the Financial Institution in Malaysia and had a market share of 90% of the international market
- Grew the Financial Institution business from RM 10 million to RM 15 million in two years through rates revision and service excellance
- Managed a P&L of a service station and grew business by 250% in two years with revenue of RM 1 million per month
- We did this by slowly acquiring our compatitors accounts through relationship building and service excellence from our couriers
- Groomed my sales executive and he became Salesperson of the Year Award in 2001
- I was also asked to be the Sales Trainer to groom Global Account Managers, Business Development Managers, Key Account Managers, Sales Executives and Tele Sales Executives
- My last posting before I left DHL was being the Area Sales Manager of Central consisting of the whole Klang Valley plus Seremban
- Was managing close to 70% of Field Sales revenue of the country in the region of RM35 million sales per year.
Education
Master of Arts -
Northumbria University
01.2001 - 04.2002
Postgraduate in Marketing with Distinction - undefined
Northumbria University
03.1999 - 05.2000
Postgraduate Diploma with Distinction - undefined
Chartered Institute of Marketing
03.1991 - 05.1993
Skills
Business Development
undefinedReferences
- Julian Neo, DHL Worldwide Express, julian.neo@dhl.com, 0123931544
- Iris Tan, Orbix Edulead Berhad, iristan@abric.com, 0123787701
Accomplishments
1. Successfully solicited RM1.7 million of cash sponsorship in 2012 for Bon Jovi Concert
2. Successfully solicited RM 450,000 of cash sponsorship for a chinese concert in 2011.
3. Groomed and developed my Sales Personnel who won Sales Person of The Year Award in 2001.
4. Developed and won many businesses through my time in DHL Worldwide Express and won a few titles when in DHL.
5. Grew and brought in a new market segment to Genting Group while I was employed there.
6. Developed many new market entry strategies that worked very well during my tenure during my 9 year stint there between 2002 to 2011.
Interests
Playing Futsal, Football and Footgolf
My way of de-stressing and keeping fit.
Timeline
Global Estate Planning Consultant
Generali Malaysia
08.2022 - Current
Head of Business Development
BookMyShow
02.2019 - 03.2020
Marketing and Business Development Director
Neovate Development
01.2017 - 02.2019
Assistant Director
Base Live Entertainment
01.2016 - 08.2017
Assistant Director
IMC Live Group
01.2013 - 12.2015
Producer
Running Into The Sun
03.2012 - 01.2013
General Manager
Splendid Entertainment
08.2011 - 01.2012
Assistant Director of Sales, Promotions & Entertainment Manager
Genting Group
01.2002 - 07.2011
Group Sales Manager
Citibank Malaysia
01.2002 - 12.2002
Master of Arts -
Northumbria University
01.2001 - 04.2002
Postgraduate in Marketing with Distinction - undefined
Northumbria University
03.1999 - 05.2000
Account Executive, Key Account Manager, Training Manager, District Manager, Area Sales Manager
DHL Express
01.1995 - 01.2002
Postgraduate Diploma with Distinction - undefined
Chartered Institute of Marketing
03.1991 - 05.1993
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