Lejin Babu Varghese
Senior UI/UX & Frontend Designer
Kuala Lumpore
Summary
Highly accomplished and award-winning UI/UX Designer and Front-End Developer with over fourteen years of extensive experience in crafting intuitive, visually appealing, and highly functional digital experiences. Adept at translating complex user needs into seamless web and mobile applications, leveraging strong proficiency in modern front-end technologies and user-centered design principles. Proven ability to deliver exceptional user experiences through effective stakeholder communication and collaborative design strategies, complemented by expertise in dynamic e-learning development and compelling motion graphics. Committed to continuous learning and staying at the forefront of design and development trends to deliver the highest standards.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Senior Specialist UI UX Designer and Website Management
DKSH CSSC Sdn. Bhd
01.2019 - Current
- Awarded Asia's Best UI/UX Design 2023 for exceptional product design.
- Revitalized over 20 websites, boosting user engagement by 30% with superior UI/UX design.
- Agile and Scrum Master certified, optimizing project management processes.
- Enhanced 20+ WordPress sites, improving functionality and visual design.
- Advanced SEO through strategic CMS integrations.
- Crafted user-friendly interfaces, reducing customer inquiries by 25%.
- Leveraged A/B testing to increase conversion rates by 15%.
- Led UX strategy workshops, promoting team collaboration and brand coherence.
- Applied responsive design techniques, attracting 40% more mobile traffic.
- Skilled in Figma and Adobe XD for top-tier visual design delivery.
- Streamlined user navigation, resulting in a 20% drop in bounce rates.
- Collaborated with developers for flawless design execution.
- Revamped brand identity for uniformity across all company platforms.
- Tailored and programmed Eloqua email templates to fulfill stakeholder needs.
Senior Frontend Designer
Finology Sdn. Bhd
11.2015 - 08.2019
- Proficient Front-End Developer with extensive Ruby on Rails expertise.
- Mastery of HTML5, CSS3, and jQuery.
- Over 10 years crafting compelling UI/UX designs with a focus on visual appeal and user engagement.
- Drove a full-scale redesign, resulting in a 25% uplift in conversion rates.
- Championed the successful overhaul and relaunch of our web platform, elevating the overall user experience.
- Expert in delivering innovative, mobile-responsive design solutions.
- Demonstrated success in developing user-centric mobile applications.
- Led major rebranding efforts, refreshing all company materials with a modern, cohesive look.
Senior Web Designer
Device Driven Pvt Ltd
02.2015 - 10.2015
- Expert in UX/UI Design, optimizing user experience and engagement.
- Mastery of HTML5, CSS3, and jQuery.
- Led website overhauls, achieving notable uplifts in conversion rates.
- Skilled in Adobe Creative Suite and front-end technologies, ensuring fluid design implementation.
- Accomplished team leader, delivering top-tier projects on schedule.
- Proficient in SEO strategies, effectively boosting web presence and traffic.
- Crafted numerous high-performance, visually compelling static landing pages.
- Created impactful Google Ads and social media visuals, driving brand visibility.
Senior Web and Elearning Designer and Developer
Aptara e-Learning Pvt Ltd
06.2013 - 12.2014
- Developed innovative Elearning user interfaces using advanced HTML5 and CSS3 techniques.
- Delivered over 50 high-impact eLearning modules, significantly boosting client return on investment.
- Led the adoption of mobile-responsive design standards in eLearning industry.
- Optimized web performance, achieving a notable 30% decrease in page load times.
- Created engaging interactive content that substantially improved conversion rates.
- Improved user retention by refining and simplifying user experience pathways.
- Expert in crafting state-of-the-art, interactive, and intuitive eLearning solutions tailored to various audiences.
- Recognized as 'Best Employee of the Year' for exceptional performance and contributions.
Lead Designer
Sod Technologies Pvt-Ltd
10.2011 - 12.2013
- Spearheaded a dynamic team of 10 web designers, optimizing team performance.
- Elevated UX design, resulting in a 30% surge in user retention rates.
- Successfully directed over 20 design projects to commercial acclaim.
- Proficiency in Adobe & Sketch, achieving a cost reduction of 15%.
- Innovated in mobile app design, achieving over 1 million downloads.
- Specialized in UI/UX design for a multitude of mobile applications.
Junior Designer
Royal ID Pvt Ltd
09.2010 - 09.2011
- Managed a robust team of 10 designers, hitting 95% of project KPIs.
- Pioneered AR/VR integrations, significantly boosting user interaction.
- Optimized design processes, accelerating project completion by 20%.
- Recipient of multiple awards for SaaS and mobile technology designs.
- Fostered cross-functional team collaboration to drive product superiority.
- Implemented rigorous user testing protocols, enhancing satisfaction by 25%.
- Spearheaded web design projects for diverse clients, enhancing digital presence with cutting-edge techniques.
- Revitalized Flash-based websites, ensuring seamless user experiences.
- Crafted numerous static websites leveraging HTML, CSS, and jQuery for optimal functionality.
- Produced engaging animated web banners, elevating brand visibility.
- Designed compelling Google ads and social media posters, driving online engagement.
Education
Diploma in Animation And Webdesigning
Accounting Professionals Society
Cochin 04.2001 -
Higher Secondary School
Govt M.L.B HS School
Barkheda Bhopal 04.2001 -
Secondary School Leaving Certificate
St. George's HS
Oottupara03-2002
Skills
Accomplishments
www.dkshdiscover.com
Role: Lead UI/UX Designer & Front-End Advisor.
Employer: DKSH Corporate Shared Services Center Sdn. Bhd.
Period: 2021 and ongoing
Award: Recognized with the "Best Use of UI/UX" at the 2022 Asia E-commerce Awards.
Key Contributions:
- Lead UI/UX and front-end design initiatives for the award-winning e-commerce platform, ensuring an exceptional user experience from concept to launch.
- Establishing and managing a comprehensive design system and UI guidelines within Figma's collaborative features, optimizing workflows and maintaining brand consistency.
- Facilitating key interactions with stakeholders, adeptly addressing feedback and troubleshooting UX challenges within an Agile methodology.
- Serving as a technical advisor and supporter for front-end developers in HTML/CSS, ensuring accurate implementation and visual fidelity.
- Conducted thorough media testing to identify and resolve bugs, ensuring design integrity and consistency across all platform elements.
Project: www.agrion.com.au
Period: 2025 April to 2025 July
Role: Lead UI/UX Designer
Employer: DKSH Corporate Shared Services Center Sdn. Bhd.
Recognition: Received high praise from the CEO of DKSH and other directors for its UI/UX design.
Key Contributions:
- Directed the overall UI/UX design and user experience for the Agrion.com.au website, aligning it with both brand identity and user needs.
- Designed responsive, modern layouts optimized for usability and clarity, delivering high-impact design under time constraints.
- Developed branded email templates and Outlook signatures to ensure consistent communication assets.
- Prepared detailed design specifications and handoff assets for the development team.
- Collaborated closely with internal stakeholders to ensure design solutions met business needs.
Project: www.labpro-solutions.com
Period: 2024 September to 2024 October
Employer: DKSH Corporate Shared Services Center Sdn. Bhd.
Role: UX/UI Specialist & WordPress Developer
Overview: This project involved leading the design and independent development of a product-based website from concept to delivery, with a strong focus on creative ownership and stakeholder satisfaction.
Key Contributions:
- Conducted comprehensive UX research to define and optimize the user flow for the entire website.
- Created initial scribbles and wireframes, then developed semi-fidelity prototypes in Figma for stakeholder review and approval.
- Took full ownership of WordPress development post-prototype approval, ensuring timely and successful implementation.
- Currently leading the development of the article page as part of the project's ongoing evolution.
Project: www.medinova.ch/en/
Period: 2024 October to 2024 December
Employer: DKSH Corporate Shared Services Center Sdn. Bhd.
Role: Lead UI/UX Designer, Internal Digital Team
Overview: Spearheaded the comprehensive revamp of Medinova's official website, modernizing its UI to reflect an enhanced visual identity while maintaining brand credibility and a clean, professional aesthetic.
Key Contributions:
- Defined and implemented a fresh visual direction, leveraging Medinova's brand colors to create a clean and modern UI.
- Designed a user experience that balances medical credibility with optimal user-friendliness.
- Ensured consistency in branding across all site components, without using flashy animations, to align with the brand's trusted reputation.
- Managed the full website design and WordPress development process, from initial planning through to launch.
- Provided ongoing stakeholder support and communication, acting as the main point of contact for all web-related needs throughout the project lifecycle.
Project: www.loanstreet.com.my – Financial Comparison Platform
Period: 2015 October to 2019 December
Employer: Finology Sdn. Bhd.
Role: UI/UX Designer & Front-End Designer
Overview: A foundational project in my career, involving the end-to-end design and development of a financial comparison platform built from scratch on Ruby on Rails. This platform enables users to compare loans, credit cards, insurances and access financial tools.
Key Contributions:
- Created comprehensive UX flows, wireframes, and interactive prototypes for the entire platform.
- Designed and developed responsive front-end pages using HTML, CSS, and JavaScript.
- Revised and updated existing brand guidelines to ensure consistent visual identity across the platform.
- Integrated design components directly within the Ruby on Rails codebase, gaining hands-on experience in understanding Ruby for layout and logic.
- Utilized Git for version control and team collaboration, ensuring seamless handoff and functionality with developers.
Timeline
Senior Specialist UI UX Designer and Website Management
DKSH CSSC Sdn. Bhd
01.2019 - Current
Senior Frontend Designer
Finology Sdn. Bhd
11.2015 - 08.2019
Senior Web Designer
Device Driven Pvt Ltd
02.2015 - 10.2015
Senior Web and Elearning Designer and Developer
Aptara e-Learning Pvt Ltd
06.2013 - 12.2014
Lead Designer
Sod Technologies Pvt-Ltd
10.2011 - 12.2013
Junior Designer
Royal ID Pvt Ltd
09.2010 - 09.2011
Diploma in Animation And Webdesigning
Accounting Professionals Society
04.2001 -
Higher Secondary School
Govt M.L.B HS School
04.2001 -
Secondary School Leaving Certificate
St. George's HS