LEE MEI SUM

• I consult with editors to shape the story and eliminate any errors.
• Managed competing deadlines with efficiency.
• Prepared regular reports in Excel on social media performance, presenting data-driven insights to editors for informed decision-making.
• Enhanced brand awareness by creating engaging and shareable social media content.
• Conducted hashtag research to improve post visibility on various platforms, driving organic follower growth.
• I wrote advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services.

• Develop original content through social listening and independent sources.
• I wrote quality content for clients, enabling site visitors to quickly obtain information.
• I consult with editors to shape the story and eliminate any errors.
• Implemented strategies and tactics to grow followers on social media channels.
• Created memorable educational materials for training purposes that effectively conveyed complex concepts in easily digestible formats.

• Used cash registers and credit card machines to cash out customers.
• I helped customers with dietary restrictions, allergies, and intolerances obtain safe, delicious food by working closely with kitchen staff on alternatives.
• I welcomed new customers, discussed specials, and took orders
• Exhibited strong multitasking abilities, balancing multiple tables and orders while delivering prompt service.

• Used the POS system to accurately enter orders and process payments.
• Promoted a welcoming atmosphere by greeting customers with a friendly demeanor and promptly addressing their needs.
• Maintained regular and consistent attendance and punctuality.
• Explained beverage preparation and offered samples to help customers choose ideal items.
• Increased repeat business by providing exceptional customer service and building rapport with patrons.

Current CGPA

CGPA: 3.83 [Semester 6]

Projects

1. Merry Santacy [December, 2024]

• Directed the Merry Santacy campaign, utilizing Instagram, Facebook, and WhatsApp to effectively market and sell our snack packs.
• Achieved the sales target of 60 snack packages and a total earnings of RM350+ by implementing strategic social media marketing techniques.
• Designed and employed user-friendly packaging with built-in holders, enhancing customer convenience and satisfaction.
• Concentrated sales operations within the UUM area, optimizing local market engagement and delivery logistics.

2. Green Talk [January 2024]

Awareness Campaign [Photographer] and [Organiser]

• I participated as a committee member in organizing and executing the Green Talk program, aimed at promoting environmental awareness and sustainability practices within the university community.
• I served as the event photographer, capturing key moments and highlights to document the program's success.
• Created visually appealing posters for the event, successfully conveying key messages and encouraging attendee participation.
• I demonstrated creativity, teamwork, and a strong commitment to sustainability principles during the planning and implementation stages of the program.

3. Welfare Food Insecurity Among UUM Students [May, 2024]

Fund-Raising Campaign [Media Planner]

• Led a comprehensive awareness campaign to address food insecurity among UUM students, involving participation from over 50 students and outsider donors (over 80+) and collaborating with PERMEDIA.
• Managed all aspects of the project, including strategic planning, resource allocation, and team coordination, to ensure the successful execution of campaign objectives.
• Designed compelling graphics and promotional materials to raise awareness and engage the university community in the cause.
• Developed persuasive copywriting content for social media posts and informational materials to convey key messages and encourage action.

4. Bronis Chips [May, 2024]

Awareness Advertising Campaign [Media Planner]

• Led an advertising campaign for Bronis Chips, a brownie chip brand, on behalf of our agency, Advertisease.
• Designed and implemented a strategic plan for the campaign's execution, ensuring alignment with the client's goals and market trends.
• Collaborated closely with the client to refine messaging and optimize the effectiveness of the advertising strategy.

5. Discovering Perspectives: Art Biennale and Art Therapy [May, 2024]

FYP Campaign & Quasi-Experimental Research [Host]

• To raise awareness about art therapy and increase understanding and familiarity with the Art Biennale and therapy sessions. Promote mental well-being through art.
• Prepared 3 posters and 2 videos as campaign materials.
• Social media, posters, collaborators, and workshops.
• Evaluate through a quasi-experimental research design, survey attendance metrics, media analysis, participant testimonials, and the final report.