Lee Kang Yaw
No 9, Jalan Teratai 2/3 Taman Bukit Teratai 56100 Kuala Lumpur
Overview
5
5
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Event & Marketing Executive
08.2019 - 06.2020
- Efficiently managed sales data by inputing reports and utilizing pivot tables for analysis
- Processed financial transactions, ensuring timely payment to promoters
- Delivered comprehensive training to promoters, both in-person and via phone, enhancing their performance
- Coordinated logistics, overseeing the collection and delivery of equipment for events
- Demonstrated expertise in executing Oldtown Roadshow and Aeon House Brand events, including setup and sampling at major retail outlets
- Spearheaded roadshow setups across various locations, maintaining strong client communication regarding event details
- Handled financial claims and payments for promoters, ensuring accuracy and promptness
- Managed stock logistics, ensuring seamless distribution to clients for events
- Served as a knowledgeable guide for promoters, enhancing presentation effectiveness
- Took charge of multiple event sites, overseeing business activities and ensuring success
- Conducted specialized training for OLDTOWN and AEON Topvalu promoters, improving brand representation
- Compiled and presented sales reports to clients, showcasing performance metrics
- Instructed promoters on product details, ensuring accurate and persuasive product promotion
- Managed e-commerce operations, including SKU uploads on Lazada and Shopee platforms
- Designed and optimized product listings for e-commerce visibility and sales
- Coordinated with management on campaign pricing and targeted SKU uploads
- Maintained meticulous customer records and engaged in pre-shipment communication to ensure satisfaction
- Prepared parcels with precision, adhering to waybill and invoice requirements for shipment.
Junior E-Commerce Executive
PTG Global Sdn.Bhd
01.2021 - 05.2021
- Spearheaded SKU management on Shopee, enhancing visibility for Polo Kids OS products
- Delivered exceptional customer service, resolving buyer inquiries and issues effectively
- Conducted professional product photography using Canon EOS 850D to showcase items attractively
- Ensured inventory accuracy by meticulously auditing stock quality and backend system records
- Streamlined order fulfillment by expertly packing parcels and coordinating with J&T logistics.
Junior E-Commerce Executive
Viva 88 GoGo Enterprise (M) Sdn.Bhd
05.2021 - 10.2021
- Spearheaded SKU management on Shopee & Lazada, optimizing listings for the Value_Missis platform
- Streamlined order fulfillment by generating and utilizing picklists for efficient packing processes
- Coordinated logistics for timely order dispatch, ensuring a seamless delivery experience
- Facilitated warehouse-to-office transfers by arranging Lalamove lorry services for the warehouse team
- Enhanced accuracy in order processing through meticulous verification of Facebook customer orders
- Improved warehouse efficiency by compiling and relaying customer item lists for prompt packing and dispatch.
Junior E-Commerce Executive
Fung-Omni Services Sdn.Bhd & Maersk Sdn.Bhd
01.2022 - 04.2024
- Spearheaded SKU management for both Skechers Apparel & Footwear and Speedo across Shopee and Lazada, driving increased product visibility and listing optimization
- Meticulously tracked daily sales metrics and analyzed competitor promotional tactics to inform strategic decisions
- Collaborated with Shopee Key Account Managers to amplify campaign reach and effectiveness
- Oversaw backend operations, including product uploads and ongoing SKU maintenance on the Shopee platform
- Crafted compelling monthly promotional content, such as Key Visual Banners and targeted voucher initiatives
- Proactively addressed stock-out issues in coordination with the customer service team to ensure seamless inventory management
- Designed and prepared engaging payday banner layouts for Shopee and Lazada, boosting customer engagement during peak sale periods
- Compiled comprehensive monthly inventory reports in collaboration with client sites
- Diligently recorded daily sales figures and ensured consistent follow-up with client sites
- Addressed and resolved customer service team issues promptly, maintaining high service standards
- Developed monthly sales targets alongside Key Account Managers, incorporating strategic voucher information
- Refreshed monthly Shopee storefront by updating Speedo shop categories, decorations, and top picks selections
- Coordinated with external agencies to align with the marketing calendar for CPAS initiatives
- Crafted detailed monthly operational plans for Shopee and Lazada Speedo, optimizing e-commerce activities.
Education
Malaysian Certificate of Education (SPM) -
Sekolah Menengah Kebangsaan Pandah Indah
Diploma in E-Business Technology - undefined
YPC International College
01.2017 - 04.2019
Skills
Timeline
Junior E-Commerce Executive
Fung-Omni Services Sdn.Bhd & Maersk Sdn.Bhd
01.2022 - 04.2024
Junior E-Commerce Executive
Viva 88 GoGo Enterprise (M) Sdn.Bhd
05.2021 - 10.2021
Junior E-Commerce Executive
PTG Global Sdn.Bhd
01.2021 - 05.2021
Event & Marketing Executive
08.2019 - 06.2020
Diploma in E-Business Technology - undefined
YPC International College
01.2017 - 04.2019
Malaysian Certificate of Education (SPM) -
Sekolah Menengah Kebangsaan Pandah Indah
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