Summary
Overview
Work History
Education
Skills
Timeline
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LEE CHEE SHENG

BUSINESS MANAGEMENT IN FINANCE
Ulu Tiram,01

Summary

Dynamic Country Manager with a proven track record at ATFX LLC, excelling in operational planning and strategic partnerships. Enhanced market share through innovative sales strategies and optimized resource allocation. Renowned for coaching teams and fostering a culture of continuous improvement, driving both performance and profitability.

Overview

13
13
years of professional experience

Work History

Country Manager

ATFX LLC
11.2017 - Current
  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Established strong relationships with key industry players for business growth and expansion.
  • Increased market share by developing and implementing effective sales strategies.
  • Implemented process improvements, streamlining workflows and increasing team productivity.
  • Optimized resource allocation, enhancing operational efficiency and reducing costs.
  • Coached and mentored team members, fostering a culture of continuous learning and development.
  • Gathered information on competitor activities and market trends to enhance strategic decision-making.
  • Developed strategic partnerships to expand product offerings and enter new markets.
  • Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.

INTRODUCE BROKER

ADSS Global
11.2014 - 10.2017
  • Educated clients on various investment options, empowering them to make informed decisions about their financial futures.
  • Prepared contracts and related documentation according to strict standards.
  • Adapted quickly to changing market conditions, adjusting client strategies accordingly while maintaining open lines of communication throughout periods of uncertainty.

INTRODUCE BROKER

XM
06.2012 - 03.2014
  • Developed strong relationships with clients, earning their trust and loyalty through consistent communication and portfolio updates.
  • Answered inquiries and provided information to sales representatives, distributed appropriate paperwork, and fulfilled quote requests to deliver excellent customer support.
  • Developed a reputation for integrity and ethical conduct within the brokerage community, leading to increased trust from clients and colleagues alike.
  • Conducted research to answer questions and handle issues using multiple systems and resources.

Education

BBA - BUSINESS MANEGENT IN FINANCE

SEGI UNIVERSITY
KUALA LUMPUR
04.2001 -

High School Diploma -

SUNWAY COLLEAGE
JOHOR BAHRU
01.2010 - 01.2012

Skills

Operational planning

Operations management

Sales management

Strategic planning

Human resources management

P&L management

Timeline

Country Manager

ATFX LLC
11.2017 - Current

INTRODUCE BROKER

ADSS Global
11.2014 - 10.2017

INTRODUCE BROKER

XM
06.2012 - 03.2014

High School Diploma -

SUNWAY COLLEAGE
01.2010 - 01.2012

BBA - BUSINESS MANEGENT IN FINANCE

SEGI UNIVERSITY
04.2001 -

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