Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Hi, I’m

Laura Lim Aguirre

Senior Communications Manager
Kuala Lumpur
Laura Lim Aguirre

Summary

Seasoned in the art of storytelling from days crafting content in the tourism realm in Borneo, I've navigated the nuances of copywriting with clients like Malaysia Airlines, Carlsberg, and OPPO. I further refined my craft by mastering SEO-powered content for Amazon listings and web pages, delving deep into digital persuasion.

Now, as a Communications Manager for an international hotel brand across three countries, I'm blending wit with strategy to ensure brand messaging is as irresistible as a beachfront sunset.

Overview

11
years of professional experience
4
Certifications
2
Languages

Work History

Hilton Malaysia, Philipines & Sri Lanka

Senior Manager, Communications
5 2023 - Current

Job overview

  • Manage internal and external communications, ensuring consistency and alignment with brand identity and messaging
  • Write, edit, and distribute various communication materials, including press releases and editorials.
  • Developed comprehensive communications strategies for brand campaigns, aligning them with company's objectives and values
  • Managed media relations, fostering positive relationships with journalists, influencers, and media outlets to enhance brand visibility and reputation
  • Managed print and digital coverage, monitoring media mentions and analyzing their impact on brand
  • Collaborated cross-functionally with other departments and regional teams to ensure cohesive communication efforts and alignment with organizational goals
  • Implemented crisis communication strategies as needed to address any potential issues or challenges promptly and effectively.

Hilton Malaysia, Philipines & Sri Lanka

Senior Copywriter
02.2022 - 05.2023

Job overview

  • Oversaw team of writers, providing guidance and support to ensure high-quality content creation for various platforms, including websites, social media, and print materials
  • Conducted research to identify audience demographics, incorporating collected data into future copy.
  • Improved click conversion rates with strategic creation of online advertisements.
  • Provided editorial guidance to facilitate delivery of top-quality content.
  • Confirmed compliance with regulatory standards and guidelines prior to publication.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.

The Sidekick

Senior Copywriter
06.2021 - 01.2022

Job overview

  • Produced SEO editorial content for WordPress landing pages
  • Optimized Amazon product listings using Helium10 & SEMRUSH.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams

OPPO

Senior Copywriter
03.2021 - 06.2021

Job overview

  • Created consumer insight-driven content for digital and social media platforms
  • Ensured brand consistency across all written communications.

Reprise Digital

Copywriter
11.2019 - 03.2021

Job overview

  • Executed advertising campaigns for major brands including Malaysia Airlines and OPPO Malaysia
  • Wrote radio and digital video scripts for various clients.

Aureas Media

Copywriter
08.2019 - 10.2019

Job overview

  • Crafted video scripts for e-commerce Facebook Ads
  • Produced content for Shopify & Zippify landing pages.

Geometry Global

Junior Copywriter
01.2018 - 07.2019

Job overview

  • Clients include; Carlsberg, LUX, KARA, Magnum4D, Digi, Nissan, and Danone.

Shinajii

Copywriter
09.2017 - 11.2017

Job overview

  • Wrote digital and print copy for: GTM Property, Asia Green Group, Rimba Sempurna, Asas Dunia.

Amazing Borneo Tours & Events Sdn Bhd

Content Writer
02.2014 - 06.2017

Job overview

  • Managed customer-facing travel blog content and core website content
  • Collaborated with graphic designers to develop visually appealing infographics and other multimedia elements to complement written content.
  • Enhanced website traffic by creating engaging and shareable blog posts, articles, and social media content.

Lazada

Content Writer
04.2013 - 08.2013

Job overview

Education

Tunku Abdul Rahman University of Management And Technology
Kuala Lumpur

from Journalism

University Overview

Skills

Copywriting

Certification

Business Writing Workshop - Corporate Learning Solutions

Accomplishments

Accomplishments
  • Collaborated with Segaris Art Center in the development of DoubleTree by Hilton Studio Residency
  • Contributed to the pre-opening success of Hilton Yala Resort, DoubleTree by Hilton Shah Alam i-City, and DoubleTree by Hilton Damai Laut Resort through strategic development of marketing collaterals and impactful promotional campaigns.
  • Contributed to the successful launch of Hilton Malaysia's innovative MICE wellness program, integrating mindfulness, sustainability, and customizable wellness components to enhance attendee experience and community impact.

Timeline

Senior Copywriter
Hilton Malaysia, Philipines & Sri Lanka
02.2022 - 05.2023
Senior Copywriter
The Sidekick
06.2021 - 01.2022
Senior Copywriter
OPPO
03.2021 - 06.2021
Copywriter
Reprise Digital
11.2019 - 03.2021
Copywriter
Aureas Media
08.2019 - 10.2019
Junior Copywriter
Geometry Global
01.2018 - 07.2019
Copywriter
Shinajii
09.2017 - 11.2017
Content Writer
Amazing Borneo Tours & Events Sdn Bhd
02.2014 - 06.2017
Content Writer
Lazada
04.2013 - 08.2013
Senior Manager, Communications
Hilton Malaysia, Philipines & Sri Lanka
5 2023 - Current
Tunku Abdul Rahman University of Management And Technology
from Journalism

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Laura Lim AguirreSenior Communications Manager