Lareina Foo Shuet Yan

Aspiring marketing professional with a background in psychology and hands-on experience in digital content creation, social media strategy, and brand communication. Known for combining creativity with analytical thinking to craft engaging marketing materials across LinkedIn, websites, and email platforms. Successfully supported the revamp of corporate websites and developed bilingual content to enhance visibility and lead generation. As a Public Relations Officer for the Mass Communication Society, I’ve led social media engagement efforts and strengthened community connections through strategic content planning. Proactive, multilingual, and eager to contribute fresh ideas to dynamic marketing teams.

Public Relations Officer of Mass Comm Society (Sep 2022 - Nov 2023)

INTI INTERNATIONAL COLLEGE SUBANG

• Strategically manage social media platform to drive student/member engagement.
• Design and produce promotional content for events.
• Build and maintain good relationships with students and members.

E-Commerce & Freelance Projects (Jan 2021 – Present)
Self-Initiated Business – Instagram-based Shop

• Built and managed an Instagram shop to sell handmade jewelry and curated secondhand fashion items.
• Designed brand visuals and product photography to attract and retain followers.
• Handled customer inquiries, pricing, order fulfillment, and feedback management.
• Engaged with customers directly at local pop-up booths, enhancing brand exposure and communication skills.
• Gained hands-on experience in small-scale inventory management, sales tracking, and social media marketing.