Go High Level
Lance Wang
Fullstack Funnel Strategist Specialist In FB Media Buyer & Automation
Johor
Summary
I have experience on Sales & Marketing and Tech, I understand from getting lead and whole salesprocess, my specialiase in FB Media Buying, Marketing Automation Integration, problem-solving and independent work enviroment.
Overview
15
15
years of professional experience
Work History
Director of Sales and Marketing
EV Digital Marketing
07.2022 - Current
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Worked flexible hours across night, weekend, and holiday shifts.
- Learned and adapted quickly to new technology and software applications.
- Resolved problems, improved operations and provided exceptional service.
- Conducted regular audits of automations and workflows, identifying areas for improvement or optimization opportunities that contributed to overall success metrics achievement.
- Maintained an up-to-date knowledge of industry best practices, ensuring cutting-edge marketing techniques were employed in all projects.
- Managed end-to-end execution of multi-channel campaigns, driving stronger brand awareness and demand generation efforts.
- Increased lead generation by implementing marketing automation strategies and optimizing campaigns.
- Successfully trained and mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Coordinated with cross-functional teams to create cohesive campaign strategies that drove successful outcomes.
- Streamlined marketing processes by integrating CRM and marketing automation platforms.
- Developed A/B testing strategies to continually improve email open rates and click-through rates.
- Tracked key metrics and developed spreadsheets and data models.
- Collaborated with cross-functional teams to develop and implement market research strategies.
CMO & CTO
Value Envision Sdn Bhd
07.2020 - Current
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Optimized website conversion rates by executing user experience improvements and search engine optimization tactics.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed product positioning strategies to differentiate offerings from competitors in the industry.
- Launched marketing activities for new product lines and market penetration.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw divisional marketing, advertising and new product development.
- Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions.
- Maintained thorough understanding of all key and current technologies, platforms and trends.
- Developed and implemented long-term strategic technological blueprint.
- Improved user satisfaction by investing in employee-focused IT support solutions that enhanced productivity across the organization.
CMO and Co-founder
King's Academy Sdn Bhd
07.2016 - 06.2020
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Optimized digital presence, enhancing website design and improving search engine rankings.
- Established streamlined communication channels between departments to enhance collaboration on cross-functional projects.
- Increased event attendance with well-executed event planning, promotion, and execution strategies.
- Contributed to long-term business growth by participating in strategic planning efforts at the executive level.
- Managed budgets effectively while maintaining high-quality output from internal teams as well as external agencies.
- Launched marketing activities for new product lines and market penetration.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Collaborated with developers, advertisers and production managers to market products and services.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Managed financial, operational and human resources to optimize business performance.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Sales Consultant
GME Technology Sdn Bhd
06.2013 - 06.2016
- Increased client satisfaction by providing personalized financial advice and guidance.
- Educated clients on investment products, empowering them to make informed decisions about their finances.
- Built strong relationships with clients, establishing trust and credibility as a financial advisor.
- Conducted comprehensive portfolio reviews to ensure alignment with clients'' evolving needs and objectives.
- Generated new business by attending networking events and leveraging referrals from satisfied clients.
- Provided exceptional customer service, resolving issues promptly and proactively addressing client concerns.
- Developed and maintained strong knowledge of multiple products and varying levels of benefits within each product.
- Monitored market trends and developed strategies to capitalize on potential opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
Sales & Application Engineer
Scigate (JB) Sdn Bhd
03.2012 - 05.2013
- Remained current on industry trends, product applications, market activities and competitive products to develop credibility, build value and create new opportunities.
- Educated clients on proper use of products through hands-on training sessions, enhancing overall customer satisfaction levels.
- Provided technical support to customers, addressing their needs and ensuring product performance met expectations.
- Managed sales-based interactions with customers and followed up on new business opportunities.
- Developed and maintained strong relationships with clients, resulting in increased customer satisfaction and repeat business.
- Created customized proposals for prospective clients, highlighting key differentiators and demonstrating value-added services.
- Collaborated with cross-functional teams on product development projects, ensuring timely delivery of high-quality solutions.
- Spearheaded initiatives to implement CRM systems enabling efficient tracking of client communications and improved sales pipeline management.
- Boosted sales revenue by identifying and pursuing potential customers for company products.
- Managed technical integration, systems engineering program management, customer support and program management.
- Tracked sales data for analysis and forecasting.
Sales & Application Engineer
Enviroterm Sdn Bhd
02.2010 - 03.2012
- Remained current on industry trends, product applications, market activities and competitive products to develop credibility, build value and create new opportunities.
- Educated clients on proper use of products through hands-on training sessions, enhancing overall customer satisfaction levels.
- Provided technical support to customers, addressing their needs and ensuring product performance met expectations.
- Managed sales-based interactions with customers and followed up on new business opportunities.
- Developed and maintained strong relationships with clients, resulting in increased customer satisfaction and repeat business.
- Streamlined sales processes by collaborating with internal teams to improve product offerings and enhance client communication.
- Boosted sales revenue by identifying and pursuing potential customers for company products.
- Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
Education
Degree in Mechatronics Engineering - Mechatronics Engineering
Sheffield Hallam University
United Kingdom 04.2001 -
Skills
Key Account Management
Software
Hubspot
Active Campaign
Clickfunnel
Zapier
Make
Languages
English, Chinese (Mandarin), Malay
Native language
Timeline
Director of Sales and Marketing
EV Digital Marketing
07.2022 - Current
CMO & CTO
Value Envision Sdn Bhd
07.2020 - Current
CMO and Co-founder
King's Academy Sdn Bhd
07.2016 - 06.2020
Sales Consultant
GME Technology Sdn Bhd
06.2013 - 06.2016
Sales & Application Engineer
Scigate (JB) Sdn Bhd
03.2012 - 05.2013
Sales & Application Engineer
Enviroterm Sdn Bhd
02.2010 - 03.2012
Degree in Mechatronics Engineering - Mechatronics Engineering
Sheffield Hallam University
04.2001 -
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