Go High Level
Lance Wang
Fullstack Funnel Strategist Specialist In FB Media Buyer & Automation
Johor
Summary
I have experience on Sales & Marketing and Tech, I understand from getting lead and whole salesprocess, my specialiase in FB Media Buying, Marketing Automation Integration, problem-solving and independent work enviroment.
Overview
15
15
years of professional experience
Work History
Director of Sales and Marketing
EV Digital Marketing
07.2022 - Current
- Analyzed sales and marketing data for improved strategies.
- Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
- Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
- Conducted market research to identify potential areas of growth for future product development initiatives.
- Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
- Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Worked flexible hours across night, weekend, and holiday shifts.
- Learned and adapted quickly to new technology and software applications.
- Resolved problems, improved operations and provided exceptional service.
- Conducted regular audits of automations and workflows, identifying areas for improvement or optimization opportunities that contributed to overall success metrics achievement.
- Maintained an up-to-date knowledge of industry best practices, ensuring cutting-edge marketing techniques were employed in all projects.
- Managed end-to-end execution of multi-channel campaigns, driving stronger brand awareness and demand generation efforts.
- Increased lead generation by implementing marketing automation strategies and optimizing campaigns.
- Successfully trained and mentored junior team members, fostering a collaborative environment that encouraged professional growth.
- Coordinated with cross-functional teams to create cohesive campaign strategies that drove successful outcomes.
- Streamlined marketing processes by integrating CRM and marketing automation platforms.
- Developed A/B testing strategies to continually improve email open rates and click-through rates.
- Tracked key metrics and developed spreadsheets and data models.
- Collaborated with cross-functional teams to develop and implement market research strategies.
CMO & CTO
Value Envision Sdn Bhd
07.2020 - Current
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Increased market awareness and penetration through development of creative collateral.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Optimized website conversion rates by executing user experience improvements and search engine optimization tactics.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed product positioning strategies to differentiate offerings from competitors in the industry.
- Launched marketing activities for new product lines and market penetration.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw divisional marketing, advertising and new product development.
- Coordinated third-party vendors and client IT teams to seamlessly deliver effective solutions.
- Maintained thorough understanding of all key and current technologies, platforms and trends.
- Developed and implemented long-term strategic technological blueprint.
- Improved user satisfaction by investing in employee-focused IT support solutions that enhanced productivity across the organization.
CMO and Co-founder
King's Academy Sdn Bhd
07.2016 - 06.2020
- Increased brand visibility by developing and implementing comprehensive marketing strategies.
- Achieved stronger brand identity consistency across all platforms through meticulous oversight of creative design elements.
- Optimized digital presence, enhancing website design and improving search engine rankings.
- Established streamlined communication channels between departments to enhance collaboration on cross-functional projects.
- Increased event attendance with well-executed event planning, promotion, and execution strategies.
- Contributed to long-term business growth by participating in strategic planning efforts at the executive level.
- Managed budgets effectively while maintaining high-quality output from internal teams as well as external agencies.
- Launched marketing activities for new product lines and market penetration.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Collaborated with developers, advertisers and production managers to market products and services.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Managed financial, operational and human resources to optimize business performance.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Sales Consultant
GME Technology Sdn Bhd
06.2013 - 06.2016
- Increased client satisfaction by providing personalized financial advice and guidance.
- Educated clients on investment products, empowering them to make informed decisions about their finances.
- Built strong relationships with clients, establishing trust and credibility as a financial advisor.
- Conducted comprehensive portfolio reviews to ensure alignment with clients'' evolving needs and objectives.
- Generated new business by attending networking events and leveraging referrals from satisfied clients.
- Provided exceptional customer service, resolving issues promptly and proactively addressing client concerns.
- Developed and maintained strong knowledge of multiple products and varying levels of benefits within each product.
- Monitored market trends and developed strategies to capitalize on potential opportunities.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Updated and maintained marketing databases, ensuring accuracy and compliance with data protection regulations.
Sales & Application Engineer
Scigate (JB) Sdn Bhd
03.2012 - 05.2013
- Remained current on industry trends, product applications, market activities and competitive products to develop credibility, build value and create new opportunities.
- Educated clients on proper use of products through hands-on training sessions, enhancing overall customer satisfaction levels.
- Provided technical support to customers, addressing their needs and ensuring product performance met expectations.
- Managed sales-based interactions with customers and followed up on new business opportunities.
- Developed and maintained strong relationships with clients, resulting in increased customer satisfaction and repeat business.
- Created customized proposals for prospective clients, highlighting key differentiators and demonstrating value-added services.
- Collaborated with cross-functional teams on product development projects, ensuring timely delivery of high-quality solutions.
- Spearheaded initiatives to implement CRM systems enabling efficient tracking of client communications and improved sales pipeline management.
- Boosted sales revenue by identifying and pursuing potential customers for company products.
- Managed technical integration, systems engineering program management, customer support and program management.
- Tracked sales data for analysis and forecasting.
Sales & Application Engineer
Enviroterm Sdn Bhd
02.2010 - 03.2012
- Remained current on industry trends, product applications, market activities and competitive products to develop credibility, build value and create new opportunities.
- Educated clients on proper use of products through hands-on training sessions, enhancing overall customer satisfaction levels.
- Provided technical support to customers, addressing their needs and ensuring product performance met expectations.
- Managed sales-based interactions with customers and followed up on new business opportunities.
- Developed and maintained strong relationships with clients, resulting in increased customer satisfaction and repeat business.
- Streamlined sales processes by collaborating with internal teams to improve product offerings and enhance client communication.
- Boosted sales revenue by identifying and pursuing potential customers for company products.
- Provided technical troubleshooting and problem solving for clients with installed equipment or system issues.
Education
Degree in Mechatronics Engineering - Mechatronics Engineering
Sheffield Hallam University
United Kingdom 04.2001 -
Skills
Key Account Management
Sales Presentations
Pricing strategy
Product Launches
Sales Pipeline Management
Channel Management
Customer Segmentation
Advertising Campaigns
Sales Coaching
CRM software proficiency
Media Buying
Marketing Analytics
Performance Tracking
Strategic Planning
Customer Service
Problem-Solving
Problem-solving abilities
Multitasking
Decision-Making
Performance reporting
CRM Integration
Campaign Management
Landing Page Design
A and B Testing
Marketing Automation Software
Webinar Coordination
Teamwork and Collaboration
Computer Proficiency
Organizational Skills
Team Collaboration
Data Visualization
Marketing strategy
Database Skills
Business Needs Analysis
Advertising Campaign Assessment
Software
Hubspot
Active Campaign
Clickfunnel
Zapier
Make
Languages
English, Chinese (Mandarin), Malay
Native language
Timeline
Director of Sales and Marketing
EV Digital Marketing
07.2022 - Current
CMO & CTO
Value Envision Sdn Bhd
07.2020 - Current
CMO and Co-founder
King's Academy Sdn Bhd
07.2016 - 06.2020
Sales Consultant
GME Technology Sdn Bhd
06.2013 - 06.2016
Sales & Application Engineer
Scigate (JB) Sdn Bhd
03.2012 - 05.2013
Sales & Application Engineer
Enviroterm Sdn Bhd
02.2010 - 03.2012
Degree in Mechatronics Engineering - Mechatronics Engineering
Sheffield Hallam University
04.2001 -