Lam Ying Wong
Business Development Manager
Kuala Lumpur
Summary
Manager (Sales) offering 15 years of experience developing and maximizing flavours sales with assigned regional markets and accounts in food & beverage industries.
Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines. Equipped with strong problem-solving abilities.
Overview
2025
2025
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Key Account Manager
Givaudan Flavors
11.2023 - Current
- Conducted regular account reviews with distributors to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened customers relationships through regular communication and effective problemsolving.
- Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
- Implemented strategic sales plans to achieve consistent revenue growth across key accounts.
Business Development Manager
T Hasegawa Flavours
6 2020 - 11.2023
- Develop strategies, plans and proposals of effective sales & marketing that meet customers’ need and fulfill company objectives
- Implement and deliver of all sales and distribution strategies of the company
- Define customers and distributors requirements of growth and extend product portfolio for assigned region
- Participate in international trade shows to promote company products, gather market intelligence and build business networking
- Acquire new customers in different market segment, and regions to support company revenue target and growth strategy
- Build rapport with key customers and distributors by providing up-to-date promotional activities and company’s latest technologies to secure and achieve business objectives
- Report annual business operation plan, monthly, quarterly and annually to local management and Japan global business division
- Establish and oversea internal budgets with the company and external budget with distributors
- Coach business development executives to close deal with potential customers, outstanding payment and customer complaints
Sales Manager (Flavor & Fragrance)
Tanchem Agency Sdn Bhd
01.2018 - 04.2020
- Achieving planned sales target
- Tracking sales goals and reporting results monthly, quarterly and yearly
- Maintain strong relationship with suppliers and customers and meet their requirement
- Build rapport with potential customers by providing up-to-date promotional activities and principal's latest technologies to secure and achieve business objectives
- Coach sales executives to close deal with potential customers, outstanding payment and customer complaints
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Assistant Sales Manager
Jebsen & Jessen Ingredients (M) Sdn Bhd
06.2012 - 12.2017
- Identify, develop and maintain strong relationships with all key influences and provide technical supports and services to them
- Provide effective, accurate and timely communication of market, competitors and customer needs to management
- Ensure both company and supplier budget sales figure and gross profit margin is achieved, stock and inventory planning, material/ product sourcing, aging control, price strategy and costing, reporting for regional office and supplier, customer and supplier relationship management
- Conduct business development and exploration to expand current market share and sales volume to add growth to the department
- Consistent growth and noticeable potential can be seen through effort of new venture into segment for the company to supply solution for manufacturing line and increase product portfolio through commodity and specialty products sourcing
Senior Sales Account Manager
Brenntag Sdn. Bhd
03.2010 - 05.2012
- Responsible to develop and grow customer base
- Ensure profitability of the company by developing new business, expand market penetration and coverage
- Formulate plan, evaluate market conditions and recommend appropriate next step to maximise sales output
- Ensure target is achieved for Sales and GP
- Maintain healthy relationship with principals and suppliers
- Responsible to assist in budget administration
Assistant Export Manager
Hume Cemboard Industries Sdn Bhd
02.2004 - 01.2010
- Plan and organize all marketing programs including exhibitions to promote products and drive sales for assigned regional market in line with A&P Budget control; Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs;
- Plan and develop market communication through sales manuals, media advertising, promotions, and other innovative means
- To collecting, analyzing and summarizing information and trends; then identifying ways of marketing to improve trade sales
- Assisted in the preparation of detailed export reports for senior management to inform strategic decision-making processes.
- Managed financial aspects of export operations, including budgeting, invoicing, and cost analysis for improved profitability.
Education
Bachelor's Degree - Marketing & Finance
University of Derby
04.2001 - 01.2004
Skills
ISO 9001:2000
Sales management
Business development and planning
Cross-functional coordination
Affiliate operations
Negotiation
Expectation setting
Financial records oversight
Problem-solving abilities
Product Knowledge
Additional Information
- Dynamic, innovative and trusty and ability in learning new skills fast and properly
- Acting on ambitious and gaining results through hard works and focus
- Work independently with minimum supervision in achieving targeted goal within deadline
Personal Information
- Age: 42
- Gender: Female
- Nationality: Malaysia
Timeline
Key Account Manager
Givaudan Flavors
11.2023 - Current
Sales Manager (Flavor & Fragrance)
Tanchem Agency Sdn Bhd
01.2018 - 04.2020
Assistant Sales Manager
Jebsen & Jessen Ingredients (M) Sdn Bhd
06.2012 - 12.2017
Senior Sales Account Manager
Brenntag Sdn. Bhd
03.2010 - 05.2012
Assistant Export Manager
Hume Cemboard Industries Sdn Bhd
02.2004 - 01.2010
Bachelor's Degree - Marketing & Finance
University of Derby
04.2001 - 01.2004
Business Development Manager
T Hasegawa Flavours
6 2020 - 11.2023
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