Lai Chin YAP

• Lead business strategy and development, supporting executive leadership with strategic alliances, and post-MGC acquisition restructuring and remediation
• Conducted critical analysis and advised against a high-risk acquisition, preventing a USD 60M loss

• Managed and nurture APAC distribution network
• 8% margin growth despite significant post-COVID supply chain challenges.
• Defining region's regulatory strategy

• Increased sales revenue from $3million to $5.6million within 2 years
• Aligned regulatory focus with the right registration pathway per market.
• Led clinical workshops and symposiums to boost product adoption, clinician engagement, and brand presence.
• Built higher service capability across distributor network

Viasys Healthcare → Cardinal Health → CareFusion

• Managed APAC (ex-China) for the full respiratory and ventilation portfolio.
• Built KOL networks and established various Clinical Centres of Excellence
• Organised Duke–SGH South East Asia Train-the-Trainer Ventilation Masterclass with animal lab sessions.
• Drove HFOV sales from USD 200K to USD 2M in the first 2 years
• Grew the Thailand distributor from #2 to market leader, increasing revenue from USD 500K to >USD 2M in two years.
• Supported FDA recall management and coordinated post-recall actions

• Developed and expanded the dealer network across China and Asia for Heyer Medical's anesthesia machines.
• Managed direct sales teams and distributor networks in China and Hong Kong.
• Established and trained ventilation and anesthesia sales teams for the Hong Kong and China regional offices.

• Based in Kuala Lumpur, Singapore, and Bangkok while managing the Asia region, gaining deep cultural exposure and developing as a regional sales leader.
• Introduced multiple regional firsts—including PAV, BiLevel, and early touchscreen ventilators—driving early clinical adoption and strengthening market leadership.
• Established the Asia Regional Customer Service Center in Bangkok.
• Supported the setup of the India office, contributing to early commercial expansion and operational readiness.

• Started as a sales executive with various distributors, gaining firsthand insight into how distributors operate.
• Developed strong empathy for distributor challenges, enabling more effective channel management later in my career.
• Built a reputation for drive, diligence, and strong relationships with key decision-makers and end-users.