Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kuraiza Idris

Kuala Lumpur

Summary

Accomplished operations and retail professional with over 19 years of experience driving business growth, profitability, and operational excellence in high-performing environments. I have a proven track record in strategic workforce management, cost control, and staff development. I have successfully led cross-functional teams and large-scale projects, resulting in increased sales and productivity, reduced costs, and enhanced customer satisfaction across multiple markets. Adept at leading change, optimizing operations, and fostering a positive work environment.

Overview

17
17
years of professional experience

Work History

Operation Manager

AI Home - Philips Partnered
12.2024 - Current
  • Strategic Collaboration: Partnered effectively with property developers to integrate smart home products into new residential projects, securing high-value sales and fostering long-term business relationships
  • Operational Management: Oversaw ground-level operations, ensuring optimal staffing, effective inventory management, attractive product displays, and smooth daily store functions to enhance customer experience and drive efficiency
  • Strategic Store Launch: Played a pivotal role in the successful opening of AIHome's flagship store at Starling Mall, coordinating logistics, team onboarding, and operational readiness to ensure a seamless launch
  • Event and Exhibition Management: Organized and managed events, exhibitions, and roadshows at prime locations such as Mid Valley Megamall and Sunway Velocity Mall, driving brand visibility and customer engagement
  • SOP Development for Sales Excellence: Designed and implemented comprehensive Standard Operating Procedures (SOPs) for staff engagement with customers, emphasizing product demonstration, consultative selling, and efficient closing techniques tailored to the smart home appliances industry

Operation Workforce Manager | Store Transformation (MY & SG)

Giant | Cold Storage & Mercato | Guardian
06.2019 - 06.2024
  • Leadership & Team Management: Led cross-border teams in Malaysia and Singapore, developing workforce strategies that optimized staffing levels and improved productivity by 13%
  • Coached and mentored store managers to enhance scheduling efficiency, reducing labour costs by 8%
  • Operational Excellence: Implemented data-driven labour models, aligning workforce needs with sales forecasts, improving resource allocation, and achieving a significant reduction in operational expenses
  • Sales & Performance Monitoring: Analysed KPIs to assess store performance, and rolled out strategic initiatives that contributed to revenue growth and enhanced productivity
  • Customer Experience: Developed process improvements, ensuring exceptional customer service across all retail locations, leading to an increase in customer satisfaction and retention
  • Brand Integrity: Collaborated with store teams to ensure all product displays, promotional activities, and merchandising aligned with brand standards
  • Budgeting & Reporting: Managed budgets and cost control measures, producing detailed reports for senior management on operational and financial performance

Store Division Manager

Jason's Food Hall - Cold Storage & Mercato Flagship Store
05.2016 - 06.2024
  • Leadership & Team Management: Directed a team of 13 department heads and 34 staff, fostering a culture of accountability and high performance
  • Developed staff through effective training programs, increasing employee engagement
  • Operational Excellence: Overhauled store operations, improving compliance with SOPs and reducing shrinkage from 10% to 4%
  • Sales & Performance Monitoring: Implemented promotions and marketing strategies that led to a 7% increase in the average basket value and a 12% rise in customer satisfaction scores
  • Customer Experience: Enhanced customer interactions by personalizing service and creating engagement opportunities through events and promotions
  • Brand Integrity: Ensured store presentation and service quality aligned with company standards, passing all NSF audits for two consecutive years
  • Budgeting & Reporting: Improved stock management, reducing inventory variances by 5%, and generated reports for senior management on store performance

Checkout & Customer Service Manager

B.I.G Supermarket - Ben's Independent Grocer
02.2012 - 05.2016
  • Leadership & Team Management: Supervised 1 Customer Service Executive, 4 Supervisors, and 19 team members
  • Developed comprehensive SOPs for checkout and customer service functions, which were implemented chain-wide
  • Operational Excellence: Improved stock availability by 3% through the development of responsive customer service processes
  • Customer Experience: Led initiatives that increased customer satisfaction by 12%, driving a more personalized shopping experience and effective complaint resolution
  • Problem Solving: Developed new processes to enhance operational efficiency, resolving issues quickly and reducing overall downtime

Restaurant Manager

Chili's Grill & Bar
04.2009 - 02.2012

Store Supervisor

Secret Recipe Restaurant
03.2008 - 04.2009

Education

Diploma - Multimedia Application

Kuala Lumpur Metropolitan University College

Skills

  • Forecasting & Demand Planning
  • Advanced Microsoft Excel
  • Retail & Workforce Management Systems
  • HRMIS
  • SAP SuccessFactors
  • CRM & Customer Engagement Platforms
  • Salesforce
  • E-commerce & Omni-Channel Integration
  • Shopee Seller Centre
  • Lazada Seller Tools
  • Leadership & Team Management
  • Retail Operations & Store Expansion
  • Budgeting
  • Sales Performance
  • Business Growth
  • Workforce Management
  • Scheduling
  • Productivity

Accomplishments

  • Freelance Retail Project Consulting, Provided strategic consulting on labour and workflow analyses for retail companies, leading to cost reductions, improved efficiency, and increased sales.
  • Operational Efficiency & Process Optimization, Implemented process improvements and SOPs across Giant, Cold Storage, and Guardian, enhancing replenishment process, disposal process, checkout efficiency, and workforce planning.
  • Workforce & Store Transformation (Giant, Cold Storage, Guardian - MY & SG), Led workforce optimization projects in Malaysia and Singapore, creating labour models and implementing data-driven scheduling to boost productivity and reduce labour costs.
  • Retail Store Openings & Expansion, Successfully led end-to-end store openings, including layout planning, operational setup, staffing, and launch execution for Aihome Retail Shop, Ben's Independent Grocer Supermarket, and Chili's Restaurant.
  • Event & Roadshow Management, Spearheaded major events and roadshows, driving brand engagement and sales.

Timeline

Operation Manager

AI Home - Philips Partnered
12.2024 - Current

Operation Workforce Manager | Store Transformation (MY & SG)

Giant | Cold Storage & Mercato | Guardian
06.2019 - 06.2024

Store Division Manager

Jason's Food Hall - Cold Storage & Mercato Flagship Store
05.2016 - 06.2024

Checkout & Customer Service Manager

B.I.G Supermarket - Ben's Independent Grocer
02.2012 - 05.2016

Restaurant Manager

Chili's Grill & Bar
04.2009 - 02.2012

Store Supervisor

Secret Recipe Restaurant
03.2008 - 04.2009

Diploma - Multimedia Application

Kuala Lumpur Metropolitan University College
Kuraiza Idris