CHEE HUNG FOO

New business opportunity:

• Developed strategic partnerships with key industry. players to expand market reach and drive sales growth.
• Conducted project feasibility study.
• Provided technical opinion and consultancy on new property business development.
• Generated new business with marketing initiatives and strategic plans.
• Regularly reported progress updates and key performance indicators to executive leadership, providing valuable insights into overall company growth and sales trends.

Property Product R&D:

• Analyzed competitors' strengths and weaknesses to optimize our own positioning in the marketplace strategically.
• Conducted property trends and market study, leading to more informed business decision making.
• Collaborated with product development teams to ensure alignment between product offerings and target market demands as well as evolving customer expectations.
• Established measurable performance metrics for evaluating departmental success, facilitating data-driven decision making within the organization.

Corporate Image:

• Represented the company as a committee member in REHDA Selangor and REHDA Institute
• Organized and attended industry events to build connections, identify potential leads, and stay updated on market trends.
• Produced and published R&D findings to enhance corporate image
• Represented company and promoted products at conferences and industry events.

• Principal researcher on IBS, green building design & assessment, sustainable built environment, and affordable housing
• Providing consultancy and technical opinion on green construction, IBS products etc. upon CIDB and industry players' requests
• Editor and reviewer for Malaysian Construction Research Journal (MCRJ)