Summary
Overview
Work History
Education
Skills
Timeline
References
Additional Info
Generic
Kumaresen Velkumar

Kumaresen Velkumar

Marketing Manager
Klang

Summary

Results-driven professional with extensive experience in sales and marketing. Skilled in crafting and implementing strategic plans that align with business goals and drive revenue growth. A collaborative team player with focus on achieving results through adaptability and effective communication. Demonstrates exceptional skills in market research, campaign management, and customer relationship building.

Overview

24
24
years of professional experience
3
3
Languages

Work History

Marketing Manager

Malaysia University Of Science & Technology
07.2018 - Current

Industry: Education | Specialization: Marketing & Business Development

  • Lead nationwide student recruitment strategies, achieving annual enrollments of approximately 800–1,000 students
  • Manage and oversee a marketing team of 16 staff, ensuring performance targets and KPIs are consistently met
  • Plan and execute integrated marketing campaigns, including exhibitions, talks, corporate collaborations, and feeder college partnerships
  • Represent the university at nationwide roadshows and education fairs, strengthening brand visibility and outreach
  • Monitor and analyze team performance and enrollment data through weekly reporting and strategic reviews
  • Provide ongoing training, coaching, and mentorship to enhance team productivity and effectiveness
  • Develop and implement cost-effective marketing strategies, ensuring positive ROI and optimal budget utilization

Current Salary: MYR 10,200

Marketing Manager

City University
09.2017 - 07.2018

Industry: Education | Specialization: Marketing & Business Development

  • Drove student recruitment initiatives across Malaysia, contributing to consistent enrollment growth
  • Managed and led a marketing team of 6 staff, ensuring performance targets and KPIs were achieved
  • Planned and executed marketing campaigns including school projects, exhibitions, talks, corporate collaborations, and feeder college partnerships
  • Represented the university at nationwide exhibitions and roadshows, enhancing brand visibility and outreach
  • Recruited and managed a network of 6 active agents and freelance recruiters to support student intake
  • Monitored team performance and enrollment progress through weekly reporting and analysis
  • Provided training, guidance, and coaching to improve team effectiveness and productivity
  • Developed and executed cost-efficient marketing strategies, ensuring positive ROI

Monthly Salary: MYR 6,850

Sales & Marketing Manager

Victoria International College
02.2013 - 09.2017

Industry: Education | Specialization: Marketing & Business Development

  • Led nationwide student recruitment initiatives for diploma, degree, and skill-based programmes
  • Developed and managed school outreach programs targeting at-risk students, successfully enrolling 80 students post-PT3 across multiple states
  • Represented the college at education exhibitions and nationwide roadshows, expanding brand visibility and student pipeline
  • Managed and supervised the marketing team, ensuring performance targets were met through weekly reporting and strategic monitoring
  • Recruited and managed a network of 7 active agents and freelance recruiters to support student enrollment
  • Achieved strong recruitment results:2016: 200 (MQA) + 200 (JPK students)
    2017: 300 (MQA) + 250 (JPK students)
  • Organized and executed cost-effective nationwide roadshows across 12+ states in Malaysia
  • Managed PTPTN loan application and submission processes, ensuring smooth student onboarding
  • Planned, assessed, and optimized marketing and advertising campaigns, including media placements such as Astro Vizhutugal

Monthly Salary: MYR 6,200

Business Developement Manager

I-systems College
02.2006 - 01.2013

Industry: Education | Specialization: Marketing & Business Development

  • Led student recruitment initiatives for diploma and professional programmes across Malaysia
  • Managed and executed school outreach programs and institutional collaborations
  • Represented the college at education exhibitions, roadshows, and promotional events to enhance brand presence
  • Provided strategic input and advisory on marketing activities, exhibitions, and roadshow planning and scheduling
  • Led and supervised the marketing team, ensuring performance targets were achieved through weekly reporting and monitoring
  • Conducted training and development sessions to improve team performance and effectiveness
  • Took a proactive role in optimizing recruitment strategies and driving enrollment growth

Monthly Salary: MYR 4,800

Marketing & Business Development Executive

Systematic Klang (Change Ownership)- I-Systems Col
02.2006 - 02.2006

Industry: Education | Specialization: Marketing & Business Development

  • Executed marketing activities targeting schools and corporate clients, including previews, workshops, and outreach programs
  • Conducted student and parent counseling sessions, providing guidance on programme selection and enrollment
  • Delivered high-quality customer service, ensuring a positive experience for prospective students and parents
  • Managed the full sales cycle, successfully converting leads into enrollments
  • Prepared and presented weekly sales reports for performance tracking and review
  • Supported recruitment efforts by actively engaging and following up with prospective students

Monthly Salary: MYR 2,300

Customer Service Officer

Sainsbury UK
04.2004 - 10.2004

Industry: Retail / General & Wholesale Trading

  • Delivered customer service by assisting customers with inquiries and ensuring a positive shopping experience
  • Prepared operational and service reports to support store performance tracking
  • Managed cash handling and collections, ensuring accuracy and accountability
  • Assisted the store manager with daily operations and administrative tasks
  • Maintained service quality and supported smooth store operations

Monthly Salary: GBP 1000

Course Consultant cum Marketing Executive

Informatics Klang
07.2002 - 04.2004

Industry: Education | Specialization: Marketing & Business Development

  • Executed marketing activities targeting schools and corporate clients, including previews and outreach programs
  • Conducted counseling sessions with students and parents, providing guidance on programme selection
  • Delivered high-quality customer service to ensure a positive experience for prospective students and parents
  • Managed the full sales cycle, successfully converting prospects into enrollments
  • Prepared and presented weekly sales reports for performance monitoring and analysis

Monthly Salary: MYR 1,800

Education

MBA - Business Administration And Management

Malaysia University Of Science And Technology
Kota Damansara , Selangor
04.2001 -

Bachelor in Technology Management - International Business

Technology University Of Malaysia (UTM)
Malaysia
04.2001 -

Skills

Budgeting and allocation 

Marketing campaign development

Business development

Marketing campaigns

Competitor analysis

KPI tracking

Market data collection

Partnership marketing

Retail marketing

Team building

Teamwork and collaboration

Strategic marketing

Team collaboration

Strategic planning

Decision-making

Event coordination

Marketing plan development

Problem-solving aptitude

Timeline

Marketing Manager

Malaysia University Of Science & Technology
07.2018 - Current

Marketing Manager

City University
09.2017 - 07.2018

Sales & Marketing Manager

Victoria International College
02.2013 - 09.2017

Business Developement Manager

I-systems College
02.2006 - 01.2013

Marketing & Business Development Executive

Systematic Klang (Change Ownership)- I-Systems Col
02.2006 - 02.2006

Customer Service Officer

Sainsbury UK
04.2004 - 10.2004

Course Consultant cum Marketing Executive

Informatics Klang
07.2002 - 04.2004

MBA - Business Administration And Management

Malaysia University Of Science And Technology
04.2001 -

Bachelor in Technology Management - International Business

Technology University Of Malaysia (UTM)
04.2001 -

References

Dr.Anbalagan
Quality Assurance Manager, M.U.S.T
📞 016-3020475

Dr. Thanga Thurai
Global Engagement Director, M.U.S.T
📞 012-2019262

Additional Info

I bring over 20 years of experience in the education industry, with a strong focus on student recruitment, nationwide marketing campaigns, and team leadership. I have successfully managed large-scale roadshows, built strategic partnerships with schools and corporate organizations, and consistently achieved enrollment targets with strong ROI.

I am highly adaptable, results-driven, and experienced in managing teams across multiple locations. I am comfortable traveling extensively throughout Malaysia to support marketing initiatives, exhibitions, and partnership development.

In addition, I am bilingual in English and Bahasa Malaysia, with strong communication skills that allow me to engage effectively with diverse audiences, including students, parents, and institutional partners.

Expected Salary: MYR 12,000 (Negotiable)

Kumaresen VelkumarMarketing Manager