Kuan Loong Tan

• Achieved a breakthrough GMV growth from RM 10K to RM 500K in first month (Sept) of joining the operations team.
• Transitioned internally in Feb 2025 to lead TikTok Affiliate Business Development, focusing on creator outreach and sales optimization.
• Scaled active affiliate creator base from 30 to over 100 within 3 months.
• Spearheaded partnerships with top TikTok creators (e.g. JasonJezi, Wan.Ahmad, ALIGOODGUY) and activated high-conversion livestream content.
• Independently managed part-time livestreamers, achieving results comparable to agency-run hosts.
• Played a key role during platform campaigns (4.4, 5.5) by coordinating creator resources and execution even during late-night activations.
• Managed inventory control processes for seamless order fulfillment and customer satisfaction.

Developed and Implemented Social Media Strategies:
-Created comprehensive social media strategies to drive traffic and sales.
-Monitored and analyzed social media trends and metrics to optimize campaigns.

Managed Affiliate Networks:
-Built and maintained relationships with affiliate marketers and influencers.
-Tracked and analyzed affiliate performance to optimize ROI.
-Identified and onboarded new affiliates to expand the network.

E-commerce Integration:
-Coordinated with the e-commerce team to ensure seamless integration of social commerce strategies.
-Implemented social commerce tools and features on relevant platforms.

Performance Analysis:
-Analyzed sales data and social media metrics to measure the effectiveness of campaigns.
-Prepared reports and presentations on campaign performance and sales metrics.
-Used insights to make data-driven decisions and improve future strategies.

• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Constructed new payment systems for online orders to optimize website shopping and boost sales.
• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Incorporated e-commerce objectives in social media platform management.

• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
• Prioritized roadmap in order to achieve product goals and metrics.
• Collaborated with sales, marketing, and support teams to launch products on time and within budget.

• Increased store's profitability by re-merchandising inventory with attractive, eye-catching window and floor displays.
• Opened and closed store independently and prepared nightly bank drop for manager.
• Created and implemented employee monthly action plans to increase sales and customer loyalty.
• Maintained sales staff by selecting, orienting and training 6 full-time and part-time employees.

• Implemented tactical online marketing practices to target specific consumers and demographics.
• Managed daily PPC campaigns and monitored monthly spend to maintain budget parameters.
• Monitored online feedback provided by customers regarding services and products to identify points for improvement.
• Worked with third-aparty partners to coordinate website promotional activity.

• Coordinated with other engineers to evaluate and improve software and hardware interfaces.
• Reviewed project specifications and designed technology solutions that met or exceeded performance expectations.
• Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
• Collaborated with clients to define solution requirements.
• Delivered unit-tested systems within customer-prescribed timeframes.