Kravitz Liew Kit Hong
Sales & Business Development
Kuala Lumpur
Summary
18 years of IT experience in Retail, Distributor and Vendor.
Strategic-thinking Business Development Manager with history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results. Accomplished Development Manager with innovative leadership style and expertise in brand positioning strategies. Outstanding sales and marketing talents to manage product-related budgets. Great influencing and communication strengths. Goal-oriented manager with distinguished experience industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Business Development Manager South East Asia
Innovative Technology Limited
02.2020 - 02.2024
- Automating Transactions: Cash Handling Equipment & Biometrics Solutions company
- Ensuring company's growth objectives are attained; articulating new business development opportunities and identifying, negotiating and managing relationships with every category's partners in line with Gaming, Amusement, Vending, Retail, Kiosk, Transportation and Banking customers
- Develop and articulate a comprehensive tactical business development plan to accomplish the organization's business goal in South East Asia
- 80% traveling across South East Asia to promote company products and generate new business opportunity, exploring every country market trend and player in the regions
- Identify prospects and develop sales strategies to penetrate new and existing accounts
- This includes preparation of presentations, product demo, product training and technical support
- Identify, evaluate and develop new business opportunities
- Lead the formulation, execution and monitoring of company's business development, market penetration strategies, plans for enhancing business growth and excellent in Customer Relationship Management (CRM)
- Working closely with internal team in UK, Germany, USA and China to exchange any information of customers to ensure opportunity is secured
- Manage every sales order on specifications needed, dataset currency, payment and shipping to assured customer plug & play with all the correct setup protocol and interface
- Manage roadshow, event exhibition across SEA to identified if the right one to participate
- Invites right partner/customer to attend and event workshop or seminar to keep customer updated on company roadmap and direction.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Channel Marketing Manager
Seagate Technology
05.2019 - 12.2019
- Responsible for developing and implementing strategies for demand generation, go-to-market strategy and working with Partners such as distributors, dealers, resellers and eco-system partners to achieve business goals and brand building
- Develop and implement high impact and effective end-user demand generation program to drive Seagate product and brand preference and sales growth
- Working with distributors on Marketing plan to resellers in the market and ensure that Seagate market share
- Develop distributor and retailer incentive programs to drive sales performance and KPIs
- Manage and track the Market Development Fund (MDF) to drive activities to meet and help reseller sales targets
- Manage local team such as promoter and merchandiser to ensure sell in/out, updated product info, roadmap and customer confident towards Seagate
- Work with sales team to prioritize infrastructure build (displays, shelves, fixtures) in key retailers, Seagate Online Official Store platform, SME, corporate account and brand partners
- Develop channel promotions & activities and provide necessary input to ensure distributor and retailer buy-in of key activities
- Attend APJ meetings represent Malaysia and provide Marketing report on market situation to management as required
- Develop relationship and leverage key eco-system partners to build Seagate preference in the country
- Develop a strategy to drive adoption and co-work Marketing activities with eco-partner and brands partner
- Plan and organize events such as game tournaments, product launches and training programs for partners, dealers and end users
- Support all kind of Ecommerce marketing requirement and Seagate products compatibility awareness with all channel in the country
- Ensure and align with all partners (Principle, distributor, retailer, Cyber café) that branding guidelines are followed and expanding Manage, Create and Deployment of marketing material in all retailers, eco-partner, business partner and media.
Regional Sales and Marketing Manager
Corsair Component INC
11.2016 - 01.2019
- Managing Sales in/out, Product Update, Marketing from top to bottoms, maintain monthly activities/collaboration event with Brands partner to boost up more awareness, managing certificate application for wireless products toward government sector like Sirim and MCMC, monthly hardware review, managing brands local influencer of monthly work load, training to reseller & distributor also end user directly, Guide distributor and reseller for any RMA issue, manage Corsair social media and all kind media locally for any new contain and shout out
- Planning Supervision monthly sales target, stock status and aging inventory
- Weekly meeting with product team to ensure target on track and upcoming event, sales promotion, sales planning and marketing planning
- Professional on computer hardware, networking and workstation with strong verbal, communication and presentation skill.
Regional Component Sales & Marketing Manager
AMD Malaysia
11.2014 - 10.2016
- Leading Malaysia sales team to archive quarterly sales target on CPU, motherboard and graphics card
- Planning and co-work with all Component AIB's monthly to have bundling/promotion program monthly
- Leading assigned marketing agency and PR agency for quarterly product positioning and social media
- Prepared, design and deciding quarterly POSM material design/promote such as (flyers, tent card and premium gift)
- To ensure to hit quarterly sales target also high exposure of branding awareness.
Channel Sales Manager
Achieva Technology
02.2010 - 10.2014
- Major responsible as a Team leader, leading 2 tele-sales and 1 outdoor channel team members
- Managing and drive sales over whole Klang valley such as promotion and strategic plan
- Quarterly carrying 11 millions sales revenue and manage to achieved every quarter
- Personal managing top dealer over Klang valley such as Jayacom and Viewnet etc
- Handle, manage and solve every issue sales team is having and facing
- Direct reporting to Regional sales manager
- Work very closely with internal product manager
- Handle and selling product such as Intel processor and ssd, intel server & networking, Western digital internal hard disk, Adata pc notebook ram and ssd hard disk, philips monitor, gainward geforce graphic card and gigabyte motherboard.
Senior Channel Sales
Achieva Technology Sdn Bhd
02.2010 - 10.2014
- Major responsible as a Team leader, leading 2 tele-sales and 1 outdoor channel team members
- Managing and drive sales over whole Klang valley such as promotion and strategic plan
- Quarterly carrying 11 millions sales revenue and manage to achieved every quarter
- Personal managing top dealer over Klang valley such as Jayacom and Viewnet etc
- Handle, manage and solve every issue sales team is having and facing
- Direct reporting to Regional sales manager
- Work very closely with internal product manager
- Handle and selling product such as Intel processor and ssd, intel server & networking, Western digital internal hard disk, Adata pc notebook ram and ssd hard disk, philips monitor, gainward geforce graphic card and gigabyte motherboard.
Channel Sales Specialist
AsusTek Computer Malaysia Sdn Bhd
01.2009 - 12.2009
- Distribute business to new entry dealer, support, managing new intake or order stock
- Maintain relation and sales target to dealer and distributor
- Update, training and protect our new/existing dealer
- Make a win-win concept between dealer and organization
- Cover up all dealer within Malaysia (central, east, east-coast, southern and northern).
Education
High School Diploma -
HELP College
Malaysia 04.2001 - 04.2001
Skills
Computer hardware and software
Brand Management
Product Development
Product Marketing
Distribution Management
CRM Platforms
Pipeline Management
Business Development
Strategic Partnerships
Project Management
Vendor Management
Channel Management
Strategic business planning
Decision-Making
Salesforce Management
Sales Presentations
Prospecting
Product Demonstrations
Relationship building and management