Summary
Overview
Work History
Education
Skills
Qualificationsachievements
expected salary
Timeline
Generic
Kok Huat (Sam) Chua

Kok Huat (Sam) Chua

Management
Penang

Summary

To obtain a challenging position and to get a final long term commitment career and exposure to develop my career towards professionalism by using my 23 years of experience in sales and marketing and industrial knowledge, also in managerial position that I've held.

Accomplished Sales Director of 10-years offering sales solutions expertise for Machine Vision objectives. Recognized for effective leadership across high-performing teams, business development initiatives and turnaround or change management. Market-savvy executive bringing track record of profit-generating strategies through in-depth market trend analysis and segment planning.

Overview

23
23
years of professional experience
3
3
Languages

Work History

Sales Director

Soda Vision Sdn Bhd
7 2023 - Current
  • Responsible for the strategic and operational management of the sales team for the entire Malaysia market
  • Report directly to the Managing Director of Soda Vision Group of companies
  • Provide strong leadership, drive operational excellence, develop and execute sales strategies, achieve and exceed sales target
  • Foster a culture of trust, collaboration, innovation and accountability within the team which synergies with the direction of group company
  • Own and hit/exceed annual sales targets within assigned territory and accounts
  • Develop and execute strategic plan to achieve sales targets and expand our customer base
  • Build and maintain strong, long-lasting customer relationships
  • Partner with customers to understand their business needs and objectives
  • Effectively communicate the value proposition through proposals and presentations
  • Understand category-specific landscapes and market trends.


Current Salary : SGD 100K / Year = SGD 8,300

EPF, SOCSO, EIS etc ( As required by Malaysia Employment Act.

Annual Wage Supplement : Entitled 1 month's Basic Salary paid in December.

Sales Incentice Program

VAriable Bonus - Company and Individual performance dependent. Paid in March the follwing year.

Remuneration review

Car Allowance

Phone Allowance

Medical Benefit

Hospital & Surgical Insurance benefit

Course benefit

General Manager

LINX KK (Thailand) CO. LTD
01.2021 - 06.2023
  • Reporting to Managing Director of LINX Singapore who is the shareholder of LINX KK (Thailand)
  • Stationed in LINX KK (Thailand) responsible for the operation and P&L of the independent entity
  • Manage Sales team, Technical team, Marketing and Admin team to ensure the company making profit and customers satisfaction
  • To grow the company revenue, market share, branding awareness through the strategies and planning
  • Increase the satisfaction of the existing key customers and also to develop the new accounts for the company
  • Diversify the business penetration from HDD industry to F&B, Automotive, Food processing, Smart Logistic, IIOT etc
  • Win project tenders and build strong relationship with top management / decision maker
  • Attend all exhibition / exhibit exhibition (Manufacturing Expo - Nepcon)
  • Manage and expend the brand awareness of the core products.

Area Sales Manager

Vital Vision Technology Pte Ltd
07.2019 - 12.2020
  • Responsible for sales and margin for countries - Thailand, Vietnam, Malaysia (partly)
  • Develop country sales plan whilst increasing the market share
  • Ensuring the achievement of quarterly and annually sales targets and management-based objectives that will be communicated from time to time
  • Provide accurate and timely forecast
  • Deliver change to the business in a positive, understanding and forward-thinking manner
  • Be an integral part of the sales team across the group and a closer of major opportunities
  • Ensure visibility on field by establishing long term business relationships with major business partners and participating in the major sales opportunities
  • Experience in working with processes to get the necessary approvals related to the sales activity to ensure group dynamism.

Key Account Manager

Basler Asia Pte Ltd
01.2014 - 06.2019
  • Key Account Manager - Machine Vision and Advanced Technologies - South (Malaysia, Thailand, Vietnam and India)
  • To spearhead the growth and strategic direction of global key accounts within an innovative technology company
  • Pivotal in nurturing long-term, sustainable revenue growth and actively contributing to the new Go-To-Market strategies
  • Global Key Account Management: Oversee and expand relationships with strategic global accounts by delivering bespoke solutions that address their unique challenges and needs
  • To fortify our presence and influence within the industry, ensuring we become an indispensable partner
  • Strategic Sales Development: Shape and refine global key account strategy to strengthen durable customer relationships and boost sustainable revenue growth
  • Craft and execute sales tactics that not only focus on immediate gains but also position us as market leaders in the long term
  • Innovative Solutions Advocacy: Act as a bridge between clients and the technical teams to ensure that client requirements are seamlessly integrated into product development
  • This includes leveraging cutting-edge machine vision technologies to deliver added value through solutions that are both innovative and practical
  • Cross-functional Collaboration: Work closely with product management, technical teams, and marketing to align on customer needs, ensuring comprehensive support and satisfaction through every phase of the client journey.

Sales Manager

Veolia Water Solutions & Technologies Sdn Bhd
05.2012 - 12.2014
  • Responsible for meeting sales target set by Management and provide leadership to the sales team to achieve sales objective
  • Maintaining desired margin required by the company
  • Plan and execute business development strategy within budget
  • Develop new customer base both in existing customer pool and venture into new strategic industries and accounts
  • Provide market information and date input to monitoring center in HQ solutions business line in Singapore and France
  • Objective: - Develop business activities to meet company sales target with desired profit margin
  • Improve existing business activities margin and revenue
  • Implement company over business development strategy
  • Develop new business revenue via entering into new industries
  • Maintain and improve customers relationship and expend business network
  • Achievement: - Take the lead role/ KEY person by diversify company business from major industry of Semiconductor; to Life Science and pharmaceutical by providing water solutions/design to prospective organizations locally and globally
  • New Pipeline: St Jude, Johnson & Johnson, Ciba Vision ..
  • Etc
  • Up to date, company overall Sales Revenue are stabilized and on track by achieving 85% of the target set by company
  • Inclusive of a few projects and upgrade tender awarded to sales achievement
  • Sustain as revenue at 1 million sales/month even global market downturn strike
  • Customer recognition as a product solution provider
  • Central Region Customer: Kotra Pharma, Upha Pharmaceutical, YSP Industries, Pharmaniaga, Inno Biologics, Fresenius Kabi, Xepa Soul Pattinson, and many more
  • Northern Region Customer: BBraun Medical, Ambu Sdn
  • Bhd, Symmetry Medical, Idaman Pharmaceutical, Hovid Sdn
  • Bhd
  • Alpha Biologics, and many more
  • Sarawak Kuching : Hitachi Global
  • Above new pipeline increased annual sales revenue near up to 40% with profit margin 30 to 35%.

Sales Engineer

Wuerth Industrial Services Malaysia Sdn. Bhd.
08.2010 - 04.2012
  • Reporting direct to Managing Director
  • Responsible and held accountable for consistently increasing revenue through the generation of new business
  • Develop and execute of sales/marketing strategies and business plans to achieve growth and profit margin goals in fastening solution
  • Develop and maintain relationships with clients and to develop new opportunities where appropriate
  • Maintain strong relationship and provide good support to the customers so that customer royalty and sale growth are ensured
  • Evaluate and identify business improvements, centralization, and outsourcing opportunity across geographies, influencing business partner
  • Develop and update weekly, monthly and quarterly forecast reports for sales performance, including activity statistics, current pipelines, etc
  • Participate with global and regional business teams to establish strategic direction and objectives and provide regular key initiative status updates
  • Develop business penetration and business expansion plan for northern Malaysia
  • Responsible for preparing sales and marketing plans, annual business plans, budgets and implementation
  • Plan, organize, direct all the operational activities
  • Provide support in attack strategy, customer information, competitors’ information
  • Ensuring long term profitability of all accounts
  • Deliver & exceed annual business targets & objectives in terms of volume, revenue, market coverage and profit.

Business Development Manager

Paradigm Metal Industries Sdn Bhd
02.2004 - 02.2010
  • Company Description - Paradigm Metal is a wholly owned subsidiary of public listed LIPO Corporation Berhad, with business involving precision tooling and components, heavy machining and fabrication and advanced automation equipment
  • Core Competencies - Initial concept to mechanical Component design service
  • Rapid prototyping
  • One stop solution Partner: Sheet Metal Fabrication (CNC turret punch, bending, clinching, sanding, and MIG / TIG welding, Hard stamping, tools fabrication, CNC Milling, CNC turning, Die casting, Surface finishing and silk screening
  • Electromechanical Assembly Service
  • MNC’s Strategic Supplier
  • High Mix Low Volume Manufacturing
  • Customer Base - CM: Jabil/ Plexus/ Flextronics/ Venture/ Celestica/ Sanmina SCI/ Benchmark/ Lemtronics/ Ultra Clean Technologies (Globally)
  • Aerospace: Crane Interpoint Taiwan / Thales / Meggitt (Globally) etc
  • OEM / ODM: Intel/ Agilent/ Clarion/ Besi/ KMWE/ Applied Materials etc
  • Medical: Symmetry Medical/ Lifetech/ SonoSite / Drager etc
  • Networking: Aviat Networking/ Arista Networking etc
  • Other industrials
  • Job Description - Reporting directly to the COO on monthly incoming sales and outgoing revenue, customers’ feedback / complaints, and sales / opportunities related issues
  • Managing a strong sales team with 8 subordinates with 5 Sales Executives and 3 Sales Coordinator
  • Position local and MNCs (OEM , ODM, EMS) with Target Segments of Medical / LifeScience; Aerospace; Test Instrument; Networking; storage; Energy / Solar; telecommunication and automotive as their strategic partner – Fabrication of Sheet Metal products, Metal Stamping and Mechanical Assembly
  • Establish strategic marketing plan and to identify / develop marketing opportunity in both local and overseas region
  • Hands on and able to plan / organize effectively
  • Identifying new clients in a wide variety of industry sectors
  • Share and brainstorm new ideas and marketing strategies.

Sales Engineer

KVC Industrial Supplies (PG) Sdn.Bhd.
01.2001 - 01.2004
  • Servicing all the Semiconductor in Penang Island
  • In electrical Products, Mechanical & Automation products
  • Propose all Agency product
  • Gather market info & segment
  • Servicing customer & create New customer base.

Education

Skills

Mechanical Engineering

Machine Vision

water treatment solution

Production Works

pharmaceutical industry

Qualificationsachievements

  • More than 20 years of working experience on sales, marketing, business development, operation and community activities involvement that builds the continuous customer network and relationships with suppliers and as a principle. Prepare to take any important tasks.
  • Have proven track record in project management with time management skills

expected salary

Salary expectation

  • Malaysia : MYR 30,000 monthly
  • Singapore : SGD 10,000 monthly

Timeline

General Manager

LINX KK (Thailand) CO. LTD
01.2021 - 06.2023

Area Sales Manager

Vital Vision Technology Pte Ltd
07.2019 - 12.2020

Key Account Manager

Basler Asia Pte Ltd
01.2014 - 06.2019

Sales Manager

Veolia Water Solutions & Technologies Sdn Bhd
05.2012 - 12.2014

Sales Engineer

Wuerth Industrial Services Malaysia Sdn. Bhd.
08.2010 - 04.2012

Business Development Manager

Paradigm Metal Industries Sdn Bhd
02.2004 - 02.2010

Sales Engineer

KVC Industrial Supplies (PG) Sdn.Bhd.
01.2001 - 01.2004

Sales Director

Soda Vision Sdn Bhd
7 2023 - Current

Kok Huat (Sam) ChuaManagement