Kok Li Ying
Marketing Executive, Digital Marketing
Johor Bahru, Johor
Summary
I have diverse background in Digital Marketing, Business Development, and Sales & Marketing. I am eager to contribute my skills to your esteemed team. My experience in Administration and Operations, coupled with my dedication to community health as a Senior Community Nurse, equips me with a unique perspective.
I am equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. I am ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Overview
14
14
years of professional experience
14
14
years of post-secondary education
4
4
Languages
Work History
Digital Marketer
Web Revenue Sdn Bhd
01.2023 - 02.2024
- Managing guest posting to showcase product of clients to reach wider audiences
- Understand the need of clients in term of quality and content tackle
- Develop press release write up
- Promote concept and bring up ideas from clients and showcase in other digital channel
- Coordinate with writer in order to deliver the idea from clients
Business Development Executive
Grandwork Interior Pte Ltd
09.2020 - 05.2022
- Identifying new project leads
- Maintaining relationships with existing clients
- Researching organizations and individuals online to identify new leads and potential new markets
- Managing and updating company website in wordpress
- Contacting potential clients, planning and overseeing new marketing initiatives
- Attending conferences, meetings, and industry events
- Preparing PowerPoint presentations and sales displays
- Contacting clients about new developments in the company's products
- Developing quotes and proposals
Sales & Marketing Executive
NTA (S) Holding Pte Ltd
06.2019 - 08.2020
- Focus on B2B by demonstrating and presenting products to clients
- Generating project leads, engaging new business
- Maintaining existing clients
- Preparing quotations, negotiating contracts
- Scheduling appointments and meetings to coordinating with suppliers and clients
- Creating marketing campaigns and managing company website
Administration & Operation Clerk
Bellus Group Pte Ltd
04.2017 - 05.2019
- Coordinate office activities and operations
- Manage invoicing and renew certificates
- Manage agendas and travel arrangements of workers
- Manage phone calls and correspondence
- Support budgeting and housekeeping
- Create and update records and databases
- Track stocks of office supplies
- Plan and execute product info for on Facebook weekly basis
Marketing Executive cum Publication Executive
Beyond Culinary
03.2015 - 03.2017
- Propose and present ideas and strategies
- In charge of promotional activities
- Writing marketing reports and proposals
- Prepare invoicing and agreements
- Planning and executing product info for social media
- Coordinating for publication magazine
- Copywriting and proof-reading article from writer before review by client
- Managed publication schedules, ensuring timely delivery of materials
Senior Community Nurse
Tung Shin Hospital
01.2010 - 03.2015
- Responsible for pre and post-delivery care, assisting doctors in deliveries
- Led a team to improve patient care in community health programs
- Streamlined care processes, reducing patient wait times by 25%
- Developed tailored health plans, enhancing patient satisfaction scores
- Conducted health workshops, increasing community awareness
- Utilized data analytics to identify health trends, driving targeted interventions
- Advocated for patient needs, resulting in a 15% increase in service utilization
- Trained junior nurses, elevating team performance and morale significantly
Education
Digital Marketing Professional Certification - Digital Marketing
DMC Training Hub
Petaling Jaya, Kuala Lumpur 01.2020 - 12.2020
Bachelor of Marketing with Honours - Business Marketing
Open University Malaysia (OUM)
Kuala Lumpur, Malaysia 01.2015 - 12.2019
Certificate in Community Nurse - Nursing
Kolej Jururawat Masyarakat
Port Dickson, Malaysia 01.2007 - 12.2009
SPM - Art Stream
SMKJ Ave Maria Convent
Perak, Malaysia 01.2002 - 12.2006
Skills
- Digital Marketing
- Ecommerce
- Marketing
Personal Information
Residency: Singapore PR
Timeline
Digital Marketer
Web Revenue Sdn Bhd
01.2023 - 02.2024
Business Development Executive
Grandwork Interior Pte Ltd
09.2020 - 05.2022
Digital Marketing Professional Certification - Digital Marketing
DMC Training Hub
01.2020 - 12.2020
Sales & Marketing Executive
NTA (S) Holding Pte Ltd
06.2019 - 08.2020
Administration & Operation Clerk
Bellus Group Pte Ltd
04.2017 - 05.2019
Marketing Executive cum Publication Executive
Beyond Culinary
03.2015 - 03.2017
Bachelor of Marketing with Honours - Business Marketing
Open University Malaysia (OUM)
01.2015 - 12.2019
Senior Community Nurse
Tung Shin Hospital
01.2010 - 03.2015
Certificate in Community Nurse - Nursing
Kolej Jururawat Masyarakat
01.2007 - 12.2009
SPM - Art Stream
SMKJ Ave Maria Convent
01.2002 - 12.2006
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