Koh Ley Na
Muar, Johor
Summary
Marketing Executive with 4 years of experience in e-commerce operations, promotional campaign execution, inventory management and sales analysis. Experienced in managing online marketplace platforms to support business growth. Seeking to contribute marketing and digital commerce expertise in a growth-oriented company.
Overview
9
9
years of professional experience
Work History
Marketing Executive
Mega Global Source Sdn Bhd
2020.09 - 2025.01
- Planned and executed promotional campaigns to increase sales performance and strengthen brand awareness.
- Created and uploaded new products across multiple e-commerce platforms, enhancing product visibility through accurate information, pricing, images, and inventory details.
- Monitored and managed inventory across multiple online platforms to maintain stock accuracy and product availability.
- Maintained customer purchase records and prepared sales performance reports, providing valuable insights for business analysis.
- Created and processed invoices accurately for customer orders while ensuring proper documentation.
- Prepared UCC labels and shipping documentation, coordinating logistics processes to ensure timely and accurate order fulfillment.
Finance, D&D
Wegmans Furniture Industries Sdn Bhd
2019.02 - 2019.07
- Liaised with external companies to request account statements, ensuring timely finance processing through accurate payment vouchers.
- Coordinated with production department by providing model papers, facilitating precise product development and efficient manufacturing execution.
- Maintained organised and updated file for easy staff use.
- Shadowed daily activities of office staff to gain understanding of scope of work.
Sales Assistant
Target Supermarket Bukit Bakri
2018.06 - 2018.08
- Assisted customers in selecting products, offering detailed advice to meet their needs.
- Assisted customers by providing product information and support, contributing to a positive shopping experience.
- Handled customer enquiries, providing prompt responses to questions about products and services.
- Organised product displays to enhance store presentation and improve customer accessibility.
- Kept shelves neat, clean and organised through visual merchandising.
Waitress
TKK Café Muar
2017.06 - 2017.08
- Provided exceptional customer service by addressing client needs promptly, contributing to a positive dining experience.
- Delivered meals and beverages promptly, ensuring orders were correct and met customer satisfaction.
- Delivered friendly and fast service to process high-volume food and drink orders at peak times.
- Prepared coffee, tea, and fresh juices according to standard recipes and hygiene procedures, ensuring product quality and consistency.
- Kept dining area tidy, clearing tables and resetting them for new guests in a timely manner.
Sales Assistant
Happy YG House Sdn Bhd
2016.03 - 2016.08
- Assisted customers in selecting products, offering detailed advice to meet their needs.
- Handled customer enquiries, providing prompt responses to questions about products and services.
- Built and maintained strong relationships with clients and prospects, fostering customer loyalty and creating long-term business opportunities.
- Promoted healthcare products through product knowledge and recommendations, contributing to increased sales.
- Kept shelves neat, clean and organised through visual merchandising.
Education
Bachelor Degree of Technology Management with Honours - High Technology Marketing
University Teknikal Malaysia Melaka (UTeM)
Melaka2020-01
Skills
- E-commerce management
- Promotional campaign execution
- Content creation
- Sales analysis
- Inventory management
- Invoice processing
- Microsoft Office (Word, Excel, PowerPoint)
- Customer Service
- Chinese (Mandarin) — Native
- English — Intermediate
- Malay — Intermediate
Projects
The Influence of Electronic Word-of-Mouth (eWOM) on Skin Care Purchase Intention Using Social Media Networking in Malaysia.
- Conducted consumer behaviour research.
- Analysed factors influencing online skincare purchasing decisions.
Hobbies and interests
- Social media content creation
- Traveling and exploring new cultures
- Photography and product image editing
- Fitness and healthy lifestyle activities
Accomplishments
- Selected by management to participate in overseas factory visits for supplier evaluation and operational learning.
- Improved warehouse furniture arrangement and space utilization for better storage efficiency.
- Identified and resolved product carton labeling and packaging errors, reducing dispatch mistakes.
Timeline
Marketing Executive
Mega Global Source Sdn Bhd
2020.09 - 2025.01
Finance, D&D
Wegmans Furniture Industries Sdn Bhd
2019.02 - 2019.07
Sales Assistant
Target Supermarket Bukit Bakri
2018.06 - 2018.08
Waitress
TKK Café Muar
2017.06 - 2017.08
Sales Assistant
Happy YG House Sdn Bhd
2016.03 - 2016.08
Bachelor Degree of Technology Management with Honours - High Technology Marketing
University Teknikal Malaysia Melaka (UTeM)