KING SENG CHU
Summary
Motivating National Sales Manager with over 2 years of experience coaching and building sales teams to reach performance goals. Focused, organized and committed to fostering high-productivity and morale.
Advanced communication and presentation skills. Accomplished National Sales Manager successful at cultivating and leading high-performance teams. Bringing 2-year history of exceeding sales benchmarks, maximizing profits and acquiring valuable new customers.
High-achieving with 22 years' experience in the FMCG. Skilled in initiating new marketing strategies to attract customers and boost sales. Talented in creating and delivering impactful sales presentations to educate and motivate team members.
Driven National Sales Manager highly effective at turning around regional sales teams and increasing revenue. Motivated and hardworking mindset focused on continuous improvement.
Overview
27
27
years of professional experience
5
5
Languages
Work History
National Sales Manager
Nabati Food Malaysia Sdn Bhs
Malaysia & Brunei
08.2015 - Current
- Liaised with marketing and product development departments to maintain brand consistency.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Empowered and led driven sales team to build product awareness and exceeded revenue targets.
- Trained and developed exceptional sales leaders.
- Established and adjusted selling prices by monitoring costs, competition and supply and demand.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Senior Area Sales Manager
Inbisco Marketing & Sales Sdn Bhd
Sabah
08.2014 - 08.2015
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Analyzed sales data and kept up to date with market trends.
- Exceeded targets by building, directing and motivating high-performing sales team.
- Built lasting relationships with clients through outstanding customer service interactions.
Regional Sales Manager
Kara Marketing Sdn Bhd
East Malaysia (Sabah & Sarawak)
11.2010 - 08.2015
- Exceeded targets by building, directing and motivating high-performing sales team.
- Boosted market share by establishing sales and distribution new channels.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Targeted prospects in other territories through careful research of competitor products, services and trends.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
Sales Exclusive Sales Supervisor
. Diethelm Keller (formed by DKSH Group)
Kota Kinabalu
04.1998 - 10.2010
- Carried out day-to-day duties accurately and efficiently.
- Identified issues, analyzed information and provided solutions to problems.
- Worked with customers to understand needs and provide excellent service.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Manage IKA and GT Distributor - Monthly sales achievement, monthly shipment indent and collection.
Hair Stylist
Kimberly Hair Saloon
Kuala Lumpur
05.1995 - 01.1997
Education
No Degree -
SMK Membedai
Labuan, Malaysia 04.2001 -
Skills
Sales leadership
Timeline
National Sales Manager
Nabati Food Malaysia Sdn Bhs
08.2015 - Current
Senior Area Sales Manager
Inbisco Marketing & Sales Sdn Bhd
08.2014 - 08.2015
Regional Sales Manager
Kara Marketing Sdn Bhd
11.2010 - 08.2015
No Degree -
SMK Membedai
04.2001 -
Sales Exclusive Sales Supervisor
. Diethelm Keller (formed by DKSH Group)
04.1998 - 10.2010
Hair Stylist
Kimberly Hair Saloon
05.1995 - 01.1997
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