Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Kimberly Tan

Event Marketing , Operation , Project Management And Business Event
Sungai Besi,KL

Summary

  • With over 18 years of experience in Event Industry. Experience in a variety of disciplines, with established network connections and experience spanning local/international event management, partnerships, and campaign marketing, with a demonstrated track record of creating unique client / costumer experiences.
  • Outstanding communication, interpersonal, and organization skills; adaptive in fast analyzing capabilities, developing plans, and delivering successful marketing and event solutions that meet organizational objectives.
  • Dedicated to providing exceptional service and exceeding expectations in all areas of responsibility.

Overview

20
20
years of professional experience
5
5
years of post-secondary education
4
4
Languages

Work History

Realization Director - Head of Business Event

The Hot Shoe Show and Co Sdn Bhd
Petaling Jaya, Selangor
04.2010 - Current

Planning :

  • Developed and maintained year-round calendar of events, raised brand awareness and drove engagement with consumers and partners.
  • Lead the MICE team covering all aspects of the department including; sales, proposal development, pricing, product and operations ( Local & International )
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Develop Business Continuity Management From Integrated event Marketing Strategy planning - Creative direction - Concept Development
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Understand scopes of work , establish budgets and determine the direction & Strategy. Recommendations for workflow and budget enhancements, resulting in event cost savings.
  • Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.

Leading / Organizing :

  • Oversaw event happenings in progress, acted quickly to resolve problems . Working with the specialist team is that we’ve structured our team around specialists from web specialists, digital marketing specialists, creative and event specialists to ensure the success of all our projects wherever we are in the world.
  • Directs and oversees the overall plan and operations to ensure high levels of productivity.
  • Coordinating and allocating resources needed to implement those plans and ensuring that the teams or vendors are properly guided throughout the implementation process.

Controlling :

  • Resolved problems, improved operations and provided exceptional service.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Conducted research, gathered information from multiple sources and presented results .

Event Director - Head of Special Event

The Hot Shoe Show and Co Sdn Bhd
Petaling Jaya , Selangor
04.2008 - 04.2010
  • Develop relationships with key hotel partners, venues, AV & production companies and other suppliers
  • Built and implemented cost reduction strategies and industry best practices, reduced event expenses and streamlined planning and delivery.
  • Created marketing plans, grew event revenue each year and partnered with area hotels and facilities to confirm continued top service.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
  • Interviewed clients to understand event scopes of work, establish budgets and determine event strategy and approach
  • Generated client retention by accurately organizing and executing Campaign and events.

Event Specialist - Corporate Event

The Hot Shoe Show and Co Sdn Bhd
Petaling Jaya, Selangor
04.2006 - 04.2008
  • Planned large-scale events such as trade shows, conferences, and meetings.
  • Managed event logistics and operations.
  • Fulfilled contractual obligations for rehearsal and day of event coordination.
  • Selected and ordered relevant vendors and event materials.
  • Supervised onsite team of caterers, audio-visual technicians, and facility management team.
  • WIP With clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
  • Evaluated existing plans, processes and events planning services to identify opportunities for improvement.

Production Executive - Vendors Management

The Hot Shoe Show and Co Sdn Bhd
Petaling Jaya, Selangor
04.2003 - 04.2006
  • Met regularly with production team and managers to analyze problems and plan cost-effective and high-quality product delivery.
  • Recommended process improvements to enhance product quality.
  • Vendor Management and Determined best and most efficient uses of available resources, labor and equipment.
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Project Budgeting - Monitors and controls event budgets and negotiates all necessary contracts
  • Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.

Executive Merchandiser

World Of Cartoon
Kepong, Kuala Lumpur
10.2002 - 02.2003
  • Used Microsoft Word and other software tools to create documents and other communications.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Delivered product to customer locations within specific timeframes.
  • Created plans and communicated deadlines to ensure projects were completed on time.
  • Monitored company inventory to keep stock levels and databases updated.
  • Led projects and analyzed data to identify opportunities for improvement.
  • Supervised work of contracted employees to keep on task for timely completion.

Marketing Officer

ORIX Leasing Malaysia Berhad Message
Kuala Lumpur, Kuala Lumpur
09.2001 - 08.2002
  • Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
  • Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery services
  • Supported marketing teams, creating, deploying and optimizing campaigns for clients.
  • Coordinated teams of design and implementation professionals to manage all project objectives.

Education

Credential ID 9H2 K75 493 - The Fundamental of Digital Marketing

Google
Online
12.2021 - 12.2021

Certificate of Attendance - Event World Professional Development

ISES International Special Event Society
America - Dallas ,Texas
08.2012 - 08.2012

Certificate of PCO - Professional Conference & Meeting Management

SACEOS Singapore
Kuala Lumpur
01.2010 - 01.2010

Diploma - Mass Communication ( Advertising )

Raffles Education Group
Kuala Lumpur
07.1999 - 10.2001

Certificate - Business Study

Raffles Education Group
Kuala Lumpur
07.1999 - 10.2001

Diploma - Executive Secretaryship

Stamford Collage
Kuala Lumpur
08.1998 - 06.1999

Skills

    Understanding of client business requirements

Business Event ( Local & International )

Project Management

Leadership

Relationship building and management

Teamwork and Collaboration

Budget Management

Vendors & Contract Management

Additional Information

  • ABC Lion of Fashion Cambodia
  • Oxford SEA Conference Bali and Manila
  • Asian Football Confederation l Congress l Live Draw l Annual Awards l Conference l 2009 - current
  • Automobile Star Award & Incentive Program l Hong Kong
  • BMW All New 7 Series Launch
  • Banking Conference - Ho Chi Minh Vietnam
  • Boon Siew Honda Asian Journey
  • Cambodia Beer Dealers Conference l Sihanoukville
  • Insurance Company l Agency Award & Incentive l Paris
  • Macau Urology Conference l Macau
  • Moët Hennessy - Hennessy Artistry Cambodia
  • National Commercial Conference Bangkok
  • Prudential Hong Kong l MDRT Macau
  • Telco Company - Manager Meeting l Activation l Dealers Conference
  • The Fédération Internationale de Football Association ( FIFA )
  • Volkswagen Das Auto Show
  • Watsons Move Your Body & Get active Campaign

Timeline

Credential ID 9H2 K75 493 - The Fundamental of Digital Marketing

Google
12.2021 - 12.2021

Certificate of Attendance - Event World Professional Development

ISES International Special Event Society
08.2012 - 08.2012

Realization Director - Head of Business Event

The Hot Shoe Show and Co Sdn Bhd
04.2010 - Current

Certificate of PCO - Professional Conference & Meeting Management

SACEOS Singapore
01.2010 - 01.2010

Event Director - Head of Special Event

The Hot Shoe Show and Co Sdn Bhd
04.2008 - 04.2010

Event Specialist - Corporate Event

The Hot Shoe Show and Co Sdn Bhd
04.2006 - 04.2008

Production Executive - Vendors Management

The Hot Shoe Show and Co Sdn Bhd
04.2003 - 04.2006

Executive Merchandiser

World Of Cartoon
10.2002 - 02.2003

Marketing Officer

ORIX Leasing Malaysia Berhad Message
09.2001 - 08.2002

Diploma - Mass Communication ( Advertising )

Raffles Education Group
07.1999 - 10.2001

Certificate - Business Study

Raffles Education Group
07.1999 - 10.2001

Diploma - Executive Secretaryship

Stamford Collage
08.1998 - 06.1999
Kimberly TanEvent Marketing , Operation , Project Management And Business Event