Kimberly Cheong
Kuala Lumpur
Summary
5 years experience as Client Servicing role in a fast paced advertising industry (Media and Creative Agency). Thrived in a fast-paced advertising environment, building strong client relationships and acting as a bridge between clients and creative teams. Successfully translated client needs into impactful advertising campaigns, exceeding expectations and ensuring client satisfaction. Managed project budgets and timelines meticulously, ensuring work is delivered on time and within budget.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Brand Manager
FCB Shout
11.2024 - Current
- Lead brand management for key accounts including Darlie and guardian, overseeing integrated campaigns across digital, social, and offline platforms.
- Drive brand strategy development, campaign planning, and creative ideation to strengthen market presence.
- Collaborate closely with internal creative, strategy, and production teams to ensure the seamless execution of campaigns.
- Provide strategic recommendations to clients, identifying growth opportunities, and optimizing brand performance.
- Actively contribute to, and lead, new business pitches, delivering strong insights and creative solutions that secure wins.
- Manage budgets, timelines, and client expectations to deliver high-quality campaigns aligned with business objectives.
Senior Brand Executive
TBWA\Kuala Lumpur
01.2022 - 10.2024
- Managed a vast variety of accounts from FMCG (AliCafé, Ah Huat White Coffee, Marigold 100% Juice, Marigold Moo Fresh, Wall's Ice Cream, Baskin-Robbins), Retail (Ikano Mall), Insurance (Tune Protect), Health care (Vitamode) and Education sector (Chartered Accountants Australia & New Zealand).
- Was the key account lead across all brands that I worked on. I was involved throughout the process from strategy planning, consumer insight & brand/category research, chairing meetings, key liaison between internal team, clients and third parties, manage expectation to meet goals, production planning and execute plans.
- Led the AliCafé pitch and won the job together with the team. During this time, I assisted on identifying relevant insights that was core cultural point of the campaign. I was involved through the entire process. The video achieved 1.8mil views.
- Was specifically requested to manage Tune Protect and Baskin-Robbins. Apart from managing the campaign throughout, I proposed social content ideas along with the team.
Account Executive
Reprise Digital (IPG)
05.2020 - 12.2021
- Manages 5 Nestle accounts - Nescafe Dolce Gusto, Nescafe Latte, Starbucks At Home, Purina Pets, Sjora
- Actively and constantly support Account Manager to deliver day to day deliverable for all accounts
- Brief creative team and work with them to plan/implement and execute a campaign timely
- Ensure creative briefs are well aligned with client's requirement
- Able to understand the brands and share ideas with creative team to support/improve client's business
- Involved in a TV Commercial Ad shoot with internal team to launch Nescafe Latte Milk Tea
- Handles all social media platforms for all accounts
- Attend to any queries from the public on all social media accounts
- Able to compile results and analyze data to derive actionable insights for campaigns launched
- Achievements include Nescafe Latte Milk Tea Shopee Live Game Show with more than 4,000 views
- Planned and launched a Facebook Live campaign for Purina One which involves production shoot
- Involved in Nescafe Dolce Gusto Genio S Launch Campaign on social media platform and DOOH
- Managed KOL content for Nescafe Dolce Gusto H2 Campaign / Starbucks At Home Holiday Range Campaign and Roast & Ground Campaign
Account Executive
Imagine Mobile
09.2018 - 04.2020
- Ensure creative briefs and timeline are properly communicated with the creative team and execution team & serve within client’s & technological requirements so that the campaign can launch on time
- Ensure timely and successful delivery of company’s solution according to client’s requirement
- Check feasibility with planning and execution team on new creative format and test new & innovative rich media banner before proposing to client.
- Generate tags using internal self-service digital marketing solutions platform for multiple premium publishers in APAC regions.
- Evaluate media partners using 3rd party tools (IAS, DCM & Sizmek) to determine if publishers are delivering as promised & data discrepancies on the delivery
- Able to pull report and perform analysis & recommendations on ways to improve performance & efficiency for campaigns
- Analyze and monitor campaigns to determine optimizations and recommendations for current and future campaigns
- Markets coverage: Hong Kong, China, Singapore, Taiwan, Malaysia, Philippines, Indonesia
- Brands coverage: Dior, CHANEL, Swarovski, Facebook, VCA, Rosewood, JLL & more
Communications Officer
Amax Property Management Sdn. Bhd.
04.2018 - 09.2018
- Oversee all public related issues for all 4 malls under the company
- Analyze and solve PR related issues for malls under the company. Ensure all tenants and customers are satisfied with the service provided
- Able to write and press releases for media usage
- Communicate with media to hold press conferences for events within the malls
- Handles all internal communications with all staffs
- Organized company’s annual dinner
Education
BA (Hons) - Marketing
Inti International College Subang
12.2017
Cambridge A-Level - undefined
Taylor's College
01.2012
References
Judy, Wong, 019-3221136, Juice, Kuala Lumpur
Timeline
Brand Manager
FCB Shout
11.2024 - Current
Senior Brand Executive
TBWA\Kuala Lumpur
01.2022 - 10.2024
Account Executive
Reprise Digital (IPG)
05.2020 - 12.2021
Account Executive
Imagine Mobile
09.2018 - 04.2020
Communications Officer
Amax Property Management Sdn. Bhd.
04.2018 - 09.2018
Cambridge A-Level - undefined
Taylor's College
BA (Hons) - Marketing
Inti International College Subang
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