Dynamic leader with extensive experience in business strategy and P&L management at Multinational Corporations. Proven track record in driving business growth initiatives and developing future leaders. Skilled in fostering customer relationships and executing successful turnaround strategies, leveraging both analytical and interpersonal skills to achieve organizational objectives.
Overview
26
26
years of professional experience
Work History
Consultant
SRS Power Engineering Sdn Bhd
10.2024 - Current
Project Oversight: Lead or advise on critical initiatives, ensuring alignment with corporate goals and efficient execution.
Problem Solving: Tackle complex organizational or operational challenges by identifying root causes and recommending actionable solutions.
Cross-functional Alignment: Facilitate collaboration between departments to ensure unified execution of CEO directives.
Operational Assessment: Evaluate current production workflows, layouts, and processes to identify inefficiencies and areas for improvement.
Cost Reduction Analysis: Identify cost-saving opportunities through improved resource utilization, layout redesign, and waste elimination.
Digital Transformation Initiative: Develop and recommend a clear roadmap for digitizing production processes aligned with the company's business objectives.
Vice President (Singapore, Malaysia & Brunei)
Schneider Electric Industries (M) Sdn Bhd
02.2016 - 08.2024
Job Responsibilities:-
Sales & Business Development
Strategic Planning and Execution: Lead the development and execution of long-term business strategies aligned with company goals and market dynamics.
Business Growth Initiatives: Identify and drive strategic initiatives for business expansion, including new markets, partnerships, product innovations, and acquisitions.
Performance Monitoring: Establish KPIs and strategic dashboards to monitor progress, evaluate outcomes, and adjust strategies as needed.
Innovation and Transformation Leadership: Drive digital transformation, process improvements, and innovative business models to ensure competitive advantage.
Sales Strategy Development: Define and execute sales strategies that align with business goals, technical capabilities, and market opportunities to drive revenue growth.
Team Leadership and Performance Management: Lead, mentor, and motivate a team of technical sales engineers or sales professionals to consistently meet or exceed sales targets.
Channel Management and Development
Channel Strategy Development: Design and implement a long-term channel partner strategy to drive market expansion, revenue growth, and competitive advantage.
Partner Ecosystem Management: Build, manage, and optimize a high-performing network of channel partners, distributors, resellers, and alliances aligned with business goals.
Relationship Building and Sustainability: Foster deep, trust-based relationships with strategic partners, ensuring mutual value, long-term engagement, and consistent performance.
Market Intelligence Gathering: Leverage partner insights to understand market needs, customer feedback, and competitive positioning for continuous innovation.
P&L Management
P&L Accountability: Take full responsibility for the profit and loss of multiple divisions, ensuring each division meets or exceeds financial targets, including revenue, costs, and profit margins.
Strategic Financial Planning: Develop and implement financial strategies for each division, aligned with the overall corporate strategy, to maximize profitability and growth.
Revenue Growth: Work with sales, marketing, and product teams to drive revenue growth initiatives, ensuring that each division meets sales targets and profitability goals.
Risk Management: Identify financial risks and challenges within divisions, implement mitigation strategies, and ensure compliance with company policies, industry regulations, and financial reporting standards.
Pricing Strategy
Pricing Strategy Leadership: Develop and lead comprehensive pricing strategies across the product portfolio to maximize profitability, market competitiveness, and customer value.
Market and Competitive Analysis: Analyze market trends, customer behavior, and competitor pricing to inform strategic pricing decisions and identify opportunities for margin improvement.
Governance and Policy Setting: Define and enforce pricing policies, discounting thresholds, and approval processes to ensure pricing discipline and minimize margin leakage.
Product Lifecycle Pricing: Establish pricing strategies for each stage of the product lifecycle including launch, growth, maturity, and end-of-life to optimize margin and market positioning.
Talent Development
Talent Strategy Leadership: Design and lead the organization’s talent development strategy to build future-ready leadership and workforce capabilities.
Succession Planning: Collaborate with executive leadership to identify high-potential talent and implement succession plans for critical roles.
Executive Coaching & Leadership Programs: Implement coaching, mentoring, and tailored development paths for senior leaders and emerging talent.
Culture & Engagement Initiatives: Partner with HR and business leaders to drive employee engagement, inclusion, and values-driven leadership across the organization.
Senior Vice President (Low Voltage Products)
ABB Malaysia Sdn Bhd
01.2011 - 12.2015
Job Responsibilities:-
Business Strategy Formulation
Strategic Planning and Execution: Lead the development and execution of long-term business strategies aligned with company goals and market dynamics.
Business Growth Initiatives: Identify and drive strategic initiatives for business expansion, including new markets, partnerships, product innovations, and acquisitions.
Corporate Vision Alignment: Ensure strategic plans support the company’s overall vision, mission, and values, while fostering cross-departmental alignment.
Stakeholder Engagement: Collaborate with C-level executives, board members, and key stakeholders to communicate strategy, gain buy-in, and report progress.
Performance Monitoring: Establish KPIs and strategic dashboards to monitor progress, evaluate outcomes, and adjust strategies as needed.
Company Cultural Transformation
Change Management Leadership: Champion cultural change initiatives, ensuring smooth transitions through structured change management frameworks and employee engagement strategies.
Employee Engagement and Inclusion: Foster an inclusive and collaborative work environment by driving programs that enhance engagement, diversity, equity, and belonging.
Communication and Storytelling: Develop internal communication strategies that articulate the vision for culture change and reinforce key cultural messages consistently across the organization.
Performance and Values Integration: Align performance management, recognition, and talent development systems with core cultural values to reinforce desired behaviors and mindsets.
Continuous Feedback and Adaptation: Promote a culture of feedback, learning, and adaptability to ensure ongoing improvement and relevance of cultural initiatives.
Marketing Strategy
Marketing Strategy Leadership: Develop and lead the execution of a comprehensive, data-driven marketing strategy that aligns with overall business objectives and growth targets.
Product Marketing Alignment: Work closely with product management and sales teams to develop go-to-market strategies for new and existing products, including positioning, pricing, and launch plans.
Demand Generation and Lead Nurturing: Lead efforts to drive high-quality leads through targeted campaigns, marketing automation, and personalized content strategies.
Team Leadership and Development: Build and lead a high-performing marketing team, fostering a culture of creativity, agility, and data-driven decision-making.
Performance Metrics and ROI Analysis: Establish KPIs and track the performance of marketing initiatives, ensuring accountability, continuous optimization, and measurable ROI.
Customer Service Department
Division Strategy and Leadership: Develop and execute the strategic direction for the Service Dept., ensuring alignment with overall company goals and customer expectations.
P&L Ownership: Manage the full profit and loss responsibility of the Service Dept., driving revenue growth, cost efficiency, and profitability.
Customer Satisfaction and Retention: Lead initiatives to enhance service quality, customer satisfaction, and loyalty, ensuring the business delivers best-in-class customer support and value.
Service Offerings Development: Oversee the development, enhancement, and scaling of service offerings (e.g., maintenance, technical support, managed services) to meet evolving market needs.
Operational Excellence: Implement efficient service delivery models, processes, and tools to improve turnaround time, reduce costs, and increase service uptime and reliability.
Contract and Warranty Oversight: Manage service contracts, warranty policies, and service-level agreements (SLAs) to ensure contractual obligations are met and revenue opportunities are maximized.
Customer Relationship Management: Serve as an executive sponsor for key service accounts, ensuring strategic partnerships and proactive problem resolution.
KPI and Performance Management: Define and track key service metrics (e.g., SLA compliance, service revenue, response time, resolution rate) and report performance to executive leadership.
Vice President (Robotics Division)
ABB Malaysia Sdn Bhd
07.2004 - 12.2010
Job Responsibilities:-
Strategy Formulation
Strategic Planning and Execution: Lead the development and execution of long-term business strategies aligned with company goals and market dynamics.
Business Growth Initiatives: Identify and drive strategic initiatives for business expansion, including new markets, partnerships, product innovations, and acquisitions.
Stakeholder Engagement: Collaborate with C-level executives, board members, and key stakeholders to communicate strategy, gain buy-in, and report progress.
Performance Monitoring: Establish KPIs and strategic dashboards to monitor progress, evaluate outcomes, and adjust strategies as needed.
Sales Management
Sales Strategy Development: Define and execute sales strategies that align with business goals, technical capabilities, and market opportunities to drive revenue growth.
Team Leadership and Performance Management: Lead, mentor, and motivate a team of technical sales engineers or sales professionals to consistently meet or exceed sales targets.
Target Achievement: Set clear sales objectives and KPIs for the team; track performance, analyze gaps, and implement corrective actions to ensure targets are met.
Technical Sales Enablement: Provide technical expertise during customer engagements, bridging the gap between client needs and engineering solutions.
Pipeline Management and Forecasting: Oversee the sales pipeline, manage lead prioritization, and deliver accurate sales forecasts to senior leadership.
Client Relationship Management: Build and maintain strong relationships with key clients, understanding their technical and business needs to propose tailored solutions.
Collaboration with Product & Engineering Teams: Work closely with engineering, product development, and R&D teams to align customer feedback with product roadmaps and solution development.
Proposal and Bid Management: Lead the preparation of technically sound, competitive proposals and respond to RFPs in a timely and accurate manner.
Engineering Manager (Robotics Division)
ABB Malaysia Sdn Bhd
01.1999 - 06.2004
Job Responsibilities:-
Project and Application Manager
Project Planning and Initiation: Lead a project team to define project scope, goals, timelines, deliverables, and resource requirements upon transfer of projects from Sales dept.
End-to-End Project Execution: Lead the execution of engineering projects team from concept to completion, ensuring milestones are met on time and within budget.
Schedule and Budget Management: Develop and maintain detailed project schedules and budgets; track progress, control costs, and adjust plans as needed to stay on target.
Risk Identification and Mitigation: Proactively identify project risks and issues, develop contingency plans, and implement effective risk mitigation strategies.
Technical Oversight: Ensure technical standards, specifications, and quality requirements are met throughout the project lifecycle.
Stakeholder Communication: Serve as a point of contact for internal and external stakeholders, providing regular updates, progress reports, and addressing concerns promptly.
Contractor and Vendor Management: Manage third-party vendors and contractors, ensuring compliance with project requirements and timelines.
Documentation and Reporting: Maintain comprehensive project documentation including plans, change orders, reports, and close-out packages.
Project Closeout and Lessons Learned: Lead final project evaluations, ensuring all deliverables are met, and capture lessons learned to improve future project execution.
Education
MBA -
Victoria University
Australia
04.2001 -
Bachelor of Engineering (Hons) - Mechanical Engineering
University of Bradford
United Kingdom
04.2001 -
Skills
Business Strategy and Growth Plan Formulation
Experience in P & L management
Business turnaround experience
People Management
Customer Management and Experience
Business Development experience
Developing business leaders and successors
Timeline
Consultant
SRS Power Engineering Sdn Bhd
10.2024 - Current
Vice President (Singapore, Malaysia & Brunei)
Schneider Electric Industries (M) Sdn Bhd
02.2016 - 08.2024
Senior Vice President (Low Voltage Products)
ABB Malaysia Sdn Bhd
01.2011 - 12.2015
Vice President (Robotics Division)
ABB Malaysia Sdn Bhd
07.2004 - 12.2010
MBA -
Victoria University
04.2001 -
Bachelor of Engineering (Hons) - Mechanical Engineering