KHALILLAH ZAKARIA
BM Copywriter
SERI KEMBANGAN
Summary
Passionate about delivering entertaining and captivating content. Adept in analytical thinking, strategic planning, leadership and building strong relationships with business partners.
Overview
13
13
years of professional experience
Work History
Freelancer
Self Employed Writer
05.2023 - Current
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Collaborated with clients to define project requirements and deliverables.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Strengthened client relationships with consistent communication and timely project updates.
Copywriter Analyst
Entropia Part of Accenture Song
Kuala Lumpur
09.2021 - 5 2023
- Coalesced with designers, project managers and colleagues in order to develop a user-friendly website that increased website traffic by 7%
- Researched industry trends and adapted writing style to meet the needs of each target audience, resulting in higher engagement and reader satisfaction.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Optimized web content for SEO purposes, driving organic search traffic and improving website rankings.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Championed user-centered design principles, enhancing overall user experience and satisfaction levels.
Executive BM Writer
Astro Media Solutions
Kuala Lumpur
11.2011 - 09.2021
- Developed creative copy for radio advertising campaigns that resonated with target audiences and drove sales growth.
- Conducted thorough research on diverse topics, producing well-informed pieces that resonated with radio listeners.
- Wrote and edited high-quality content and audio impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Generated ideas for new content series or formats based on audience interests and market trends.
- Mentored junior writers in developing strong writing skills and adhering to company style guidelines.
Education
Certified Digital Marketing Professional -
Digital Marketing Institute
LLB hons - Law
Universiti Sultan Zainal Abidin
Skills
Copywriting
References
- Syuib Mustafar, 0182100898
- Tia Ng, 0107668606
Timeline
Freelancer
Self Employed Writer
05.2023 - Current
Copywriter Analyst
Entropia Part of Accenture Song
09.2021 - 5 2023
Executive BM Writer
Astro Media Solutions
11.2011 - 09.2021
Certified Digital Marketing Professional -
Digital Marketing Institute
LLB hons - Law
Universiti Sultan Zainal Abidin
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