Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Khairul Anuar Mohd Ali

Khairul Anuar Mohd Ali

Senior Branch Manager
Kuala Terengganu, Terengganu

Summary

Dynamic Manager with a proven track record from various automotive companies such as Toyota, Nissan, Mercedes Benz and Volvo Trucks. Enhancing customer satisfaction and driving sales growth. Skilled in relationship building and employee development, I implemented cost-saving measures and optimized operations, resulting in increased profitability and a high-performing team. Committed to exceeding targets through strategic planning and effective coaching.

Overview

25
25
years of professional experience

Work History

Branch Manager

Edaran Tan Chong Motor (Utara) Sdn. Bhd.
07.2018 - 09.2025
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Maintained friendly and professional customer interactions.
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Complied with regulatory guidelines and requirements.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Developed a high-performing team through targeted recruitment, training, and performance management initiatives.

Branch Manager

Mofaz Exotic Sdn. Bhd.
09.2016 - 07.2018
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
  • Developed a high-performing team through targeted recruitment, training, and performance management initiatives.
  • Met deadlines by proactively managing individual and team tasks and streamlining processes.
  • Complied with regulatory guidelines and requirements.
  • Monitored market trends to identify new business opportunities and capitalize on potential growth areas within the community or region served.
  • Ensured regulatory compliance through diligent adherence to industry standards, guidelines, and company policies.
  • Interviewed and hired talented individuals with top-level strengths, improving organizational talent, and skill set.
  • Implemented risk management strategies to minimize potential losses while maintaining a healthy balance between risk and return on investments.
  • Drove cross-selling efforts by collaborating with various departments within the organization to maximize revenues from existing clients.
  • Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
  • Examined customer loan applications for loan approvals and denials.

State Manager

Edaran Tan Chong Motor (Utara) Sdn. Bhd.
06.2015 - 08.2016
  • Streamlined operations by identifying inefficiencies and implementing process improvements.
  • Developed communications materials to promote organizational plans and initiatives.
  • Conducted regular performance reviews, identifying strengths and areas for improvement in staff performance.
  • Coordinated community engagement activities to raise awareness of company initiatives among local stakeholders.
  • Continuously monitored market trends to identify new opportunities for growth or competitive advantages.
  • Ensured compliance with relevant industry regulations, maintaining an up-to-date understanding of changing legislation.
  • Increased overall sales by implementing strategic marketing plans and optimizing regional resources.
  • Supported the successful launch of new products by coordinating marketing campaigns and promotional events across the region.
  • Managed a team of sales representatives, providing guidance and support for their professional growth.
  • Administered budgets with sound cost control plans and expense tracking systems.
  • Tracked performance to identify deficiencies and adjust management strategies.
  • Coordinated staff development plans to build empowered, confident and knowledgeable team.
  • Increased customer satisfaction levels by implementing targeted service improvement programs.
  • Established team priorities, maintained schedules and monitored performance.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Achieved operational efficiency through effective budget management and resource allocation.

Dealer Manager

Volvo Malysia Sdn. Bhd.
11.2013 - 03.2015
  • Developed strong relationships with key dealers, resulting in increased loyalty and repeat business.
  • Managed a team of sales representatives, driving revenue growth and dealer satisfaction.
  • Implemented effective marketing strategies to increase brand awareness within the dealer network.
  • Optimized inventory management processes for dealers by monitoring stock levels, trends, and forecasting future needs accurately.
  • Coordinated promotional events and trade shows, showcasing products to prospective dealers and expanding market reach.
  • Analyzed sales data to identify areas for improvement within the dealer network, implementing targeted action plans for growth.
  • Conducted regular visits to dealership locations, reinforcing strong relationships through face-to-face interaction.
  • Negotiated profitable contracts, securing long-term commitments from major dealerships.
  • Monitored market trends, adjusting sales tactics to maintain a competitive edge in the industry.
  • Assisted in developing annual sales budgets based on historical data analysis and projected market trends.
  • Monitored expenses, budgets and accounts to identify discrepancies.

Branch Manager

UMW Toyota Motor Sdn. Bhd.
01.2006 - 10.2013
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.
  • Optimized branch inventory management practices for improved product availability and reduced stock obsolescence costs.
  • Utilized data-driven insights to make informed decisions regarding staffing levels during peak seasons thereby maintaining smooth functioning of branch operations.
  • Submitted loan applications to underwriter for verification and recommendation.
  • Created and executed marketing strategies, increasing brand awareness and attracting new customers.
  • Increased customer satisfaction with personalized banking solutions, tailoring services to meet individual financial goals.
  • Oversaw daily branch operations, ensuring compliance with regulatory standards and maintaining operational integrity.
  • Boosted branch revenue by strategically analyzing market trends and aligning financial products to customer needs.
  • Enhanced branch visibility and market presence by orchestrating community engagement initiatives.
  • Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
  • Analyzed business processes to identify cost savings and operational efficiencies.
  • Complied with established internal controls and policies.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were met or exceeded.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Increased branch profitability by implementing cost-saving measures and streamlining operational processes.
  • Enhanced staff competency with regular training sessions, boosting productivity levels across the branch operations.
  • Complied with regulatory guidelines and requirements.

Sales Executive (Branch Sales Head)

UMW Toyota Motor Sdn. Bhd.
06.2004 - 12.2005
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
  • Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
  • Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
  • Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
  • Implemented CRM system for better customer tracking, leading to improved follow-up processes and higher conversion rates.
  • Managed pipeline efficiently, prioritizing tasks according to urgency/importance while maintaining focus on long-term objectives.
  • Identified new market opportunities through diligent research and networking.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.

Hire Purchase Marketing Officer

Mayban Finance Berhad
02.2001 - 05.2004
  • Monitored competitor activities, identifying potential threats or opportunities for strategic advantage.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Conducted market research to identify new opportunities and target markets.

Education

BBA - Accounting

Universiti Teknologi MARA
Dungun, Terengganu, Malaysia
04.2001 -

Skills

Customer service

Branch operations management

Relationship building

Relationship building and management

Sales development

Coaching and mentoring

Employee development

Business development expertise

Performance reviews

Team player

Customer relationships

Staff management

Work prioritization

Business development

Decision-making

Team supervision

Operational reports

Staff supervision

Excellent work ethic

Sales management

Sales professional

Operations management

Interviewing and hiring

Staff training

Client relationship management

Process improvement

Marketing

Sales planning

Risk mitigation

Goals and performance

Proficient in MS office

Financial oversight

Staff development

Account review

Staff recruitment

Banking

Business planning

Sales expertise

Accomplishments

Year 2020

· ETCM (East & Northern Region) – 2020 Best Performance Award (Delta Force)


Year 2019

· ETCM Record Breaker Award – Highest monthly sales in the year 2019

· ETCM (East & Northern Region) – 2019 Best Performance Award (Delta Force)


Year 2015

· ETCM Star Award Winner – Trip to Tokyo Motor Show and Bangkok


Year 2013

· Winner for Hybrid Sales Challenge (Jan-Aug 2013) – Trip to Tokyo Motor Show in November 2013.

· QCC champion for East Region under Sales Stream. Represent East Region for 2013 National QCC Convention in December 2013.

· Sales Satisfaction Index score above 920 points – JD Power No. 1 for 2013 (National Level).

· Good audit report for 2013.


Year 2012

· QCC champion for East Region under Sales Stream. Represent East Region for 2012 at national level.


Year 2011

· 2011 Appreciation Award.

· UMW Brand Hero Award 2011 – Awarded by Group CEO UMW Holdings Berhad.


Year 2010

· 2010 Appreciation Award.

· Good audit report for 2010.


Year 2009

· Award recipient for “2009 Most Improved TCSS Performance”


Year 2008

· Star Award 2008.

· Award recipient for “Good Audit Report”.


Year 2007

· Star Award 2007.

· Award recipient for “2007 Most Improved Insurance Renewal Business”.


Year 2006

· Star Award 2006.

· Winner for Regional QCC Convention and represent East Region at national level.

Timeline

Branch Manager

Edaran Tan Chong Motor (Utara) Sdn. Bhd.
07.2018 - 09.2025

Branch Manager

Mofaz Exotic Sdn. Bhd.
09.2016 - 07.2018

State Manager

Edaran Tan Chong Motor (Utara) Sdn. Bhd.
06.2015 - 08.2016

Dealer Manager

Volvo Malysia Sdn. Bhd.
11.2013 - 03.2015

Branch Manager

UMW Toyota Motor Sdn. Bhd.
01.2006 - 10.2013

Sales Executive (Branch Sales Head)

UMW Toyota Motor Sdn. Bhd.
06.2004 - 12.2005

BBA - Accounting

Universiti Teknologi MARA
04.2001 -

Hire Purchase Marketing Officer

Mayban Finance Berhad
02.2001 - 05.2004

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Khairul Anuar Mohd AliSenior Branch Manager