Adobe Creative Suite
Kevin Tan
Regional Manager, Livestream - Content, Tech & Production
Kuala Lumpur
Summary
Accomplished in strategic content planning and creative problem-solving, I spearheaded livestream growth initiatives at ZALORA Group, leveraging skills in content production and creative project management. My leadership enhanced live production efficiency, achieving significant audience engagement improvements. Skilled in building and nurturing teams from scratch and adept at fostering collaborative success, my work has consistently driven results beyond expectations.
Overview
13
13
years of professional experience
Work History
Regional Manager
ZALORA Group
06.2021 - Current
- Developed and executed successful livestream plans within the region.
- Boosted brand growth by devising strategic network and marketing tactics.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Evaluated competitor strategies to identify industry trends and gather market intelligence, informing strategic decision-making processes.
- Led cross-functional teams to achieve project deliverables on time and within budget, resulting in improved overall performance.
- Established and maintained operational standards for 4 locations.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Developed brand expansion initiatives via social media marketing campaigns
- Developed vendor network of contacts to drive down costs and increase revenues.
- Managed and oversaw a network of celebrities and KOLs that worked closely with ZALORA brands
- Trained personnel in livestream equipment maintenance and enforced participation in exercises focused on developing key skills related to livestream management
- Planned, created, tested and deployed entertainment show concepts for ZALORA's own livestream platform
- Analyzed audience feedback data to make informed decisions on future programming strategies and improvements.
- Developed innovative programming ideas, resulting in unique shows that captured audience interest.
- Organized logistics for remote broadcasts during the pandemic, ensuring smooth operations at off-site locations during livestreams
- Presented production ideas and determined creative scenarios for production and delivery.
- Directed work of lighting and sound crews to coordinate efficient production operations.
- Reviewed scripts to determine most appropriate methods to use for directing both live hosts and crew members.
- Consistently monitored and made necessary updates to the content strategy, adapting to changing market conditions and audience preferences.
Shopee Live Broadcast Production Lead
Shopee Ltd, SEA Group
10.2018 - 05.2021
- Contributed to the success of live events and remote broadcasts by providing logistical support and troubleshooting technical issues as needed.
- Enhanced viewer experience by ensuring smooth coordination of on-air segments and maintaining high-quality broadcasts.
- Managed communication between on-air talent and production crew, fostering a collaborative work environment that enhanced overall performance.
- Synchronized audio elements with visual components during post-production editing process, resulting in polished final products ready for airtime.
- Maintained an updated database of archived footage for use in future productions, streamlining processes and increasing efficiency.
- Assisted producers in creating engaging content for various programs, resulting in increased viewership and positive audience feedback.
- Assisted in the training of new team members, fostering a culture of continuous learning and improvement within the production department.
- Facilitated pre-production meetings with team members to discuss ideas, clarify assignments, and establish timelines for project completion.
- Collaborated with editors to create compelling video packages that effectively told stories through strong visuals and concise narration.
- Liaised between internal departments such as marketing and sales teams to facilitate cross-functional collaboration on promotions or sponsorships.
- Coordinated with technical staff to ensure all equipment was properly set up, contributing to seamless broadcast productions.
- Kept informed about industry trends and emerging technologies in order to provide valuable input during brainstorming sessions for new program ideas or improvements.
- Supported the production team in developing creative concepts for promotional materials, leading to improved brand recognition.
- Registered equipment and production materials on database to enable tracking history and maintain detailed records.
- Monitored production budget to track expenditures and control costs.
- Operated camera, lighting and grip equipment to use during production process.
Video & Content Production Team Lead
Garena
07.2016 - 08.2018
- Promoted brand visibility at Esports events through video materials
- Acquired extensive knowledge of multiple gaming titles across various genres as part of ongoing professional development within the Esports industry.
- Edited more than 3~5 videos per week, carefully checking content for each gaming title
- Helped social media team improve promotions and engagement by providing top-notch Esports content
- Oversaw work of several videographers, producers and editors working on game titles such as League of Legends, FIFA Online 3 and Arena of Valor
- Participated in editorial meetings to discuss video ideas and content.
- Covered special Esports events locally and internationally
- Collaborated with editors and other staff members to refine story angles and content.
- Coordinated with photographers, videographers and motion graphic designers to supplement game titles with content
- Mentored juniors to improve their technical skills and creative abilities.
- Collaborated closely with video game sponsors and producers during the initial concept development stage, providing expert guidance on effective storytelling through video mediums.
- Managed budgets for multiple video productions, ensuring that costs stayed within allocated limits.
- Coordinated logistics for on-location shoots, including travel arrangements, permits, and scheduling.
- Collaborated with marketing teams to create visually compelling content for promotional campaigns.
- Oversaw multiple projects simultaneously, prioritizing tasks to ensure all deadlines were met without compromising quality.
- Implemented new technologies into the production process, enhancing video quality and reducing post-production time.
- Led production teams in creating high-quality content that consistently met or exceeded company standards.
- Established partnerships with other media organizations to co-produce special events coverage, expanding network reach and exposure.
- Trained on-air talent to develop Malaysia's blooming Esports commentators
- Organized logistics for remote broadcasts, ensuring smooth operations at off-site locations during live events coverage.
- Remained highly composed and calm in very fast-paced, stressful and constantly changing environments to provide optimal leadership and achieve desired results.
- Participated in several rebranding exercises for established local tournaments belonging to several video game titles
Senior Motion Graphic Designer
Media Prima Berhad
07.2015 - 06.2016
- Created graphic packages as per brand or producer creative brief, to deliver the best visual representation on local TV stations
- Worked together with several departments seamlessly in crafting broadcast packages for the different local channels
- Created complex animations for all sorts of locally produced content that goes up on TV channels as well as digital channels
- Applied contemporary trends in production design to produce stunning, forward-thinking work.
- Shared fresh design perspectives and received constructive feedback from colleagues.
- Prepared conceptual briefs for motion graphic projects.
- Developed storyboards outlining animation plans.
- Used Adobe After Effects to create computer-generated effects and simulations.
- Matched output to information obtained from director, cinematographer and other departments.
- Liaised with other departments to discuss ideas and create unified goals.
3D & Multimedia Designer
Communications One Sdn Bhd
12.2011 - 07.2015
- Used InDesign, Adobe Illustrator and Photoshop to create design ideas.
- Managed digital archives to maintain organized file management system of images and video clips.
- Assisted with post-production of video archives by scrubbing, cataloging and organizing clips.
- Collaborated with the in-house event team to construct interactive presentations and analyze processes, events and services.
- Created engaging and eye-catching graphics that were used in online ads as well as on-site events
- Applied well-honed skills in Adobe Creative Suite and Autodesk 3D Studio Max to create graphics and edit video to meet project specifications.
- Translated video, graphics and audio animation into distributable formats.
- Transcribed and logged interviews using Adobe Premiere Pro
- Provided clients with print and online advertising solutions for brand awareness, promotional product sales and special events.
- Brainstormed ideas with other members of design team, collaborating on production of events and exhibitions
- Prepared and designed flyers, illustrations, brochures and photographic work using Adobe Photoshop and Adobe Illustrator
- Managed design projects from concept through completion, ensuring timely delivery within budget constraints.
- Provided art direction on photography shoots, ensuring cohesive visuals aligned with overall brand messaging goals.
- Designed 3D mock-ups and simulations for review
Education
Bachelor of Arts - Graphic Design (3D & Multimedia)
Limkokwing University of Creative Technology
Kuala Lumpur 04.2001 -
Skills
Strategic content planning
Content Strategy Development
Creative Problem-Solving
Content Production
Project Management
Video Editing
Digital Media
Scheduling Coordination
Technical Direction
Post-production
Live Production
A/B Testing
Software
VMix
OBS
3D Studio Max
Languages
English, Bahasa Malaysia
Native language
Japanese
Elementary
A2
Chinese (Mandarin)
Intermediate
B1
Chinese (Cantonese)
Beginner
A1
Timeline
Regional Manager
ZALORA Group
06.2021 - Current
Shopee Live Broadcast Production Lead
Shopee Ltd, SEA Group
10.2018 - 05.2021
Video & Content Production Team Lead
Garena
07.2016 - 08.2018
Senior Motion Graphic Designer
Media Prima Berhad
07.2015 - 06.2016
3D & Multimedia Designer
Communications One Sdn Bhd
12.2011 - 07.2015
Bachelor of Arts - Graphic Design (3D & Multimedia)
Limkokwing University of Creative Technology
04.2001 -