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KENNY KU KOK KEE
Engineering Design Standards & Assurance Manager
Kuala Lumpur
Summary
Experienced in the retail industry with a strong background in the oil and gas sector, particularly in sales, operations, and engineering leadership at Shell. Expertise in negotiation, sales operations, and business strategy drives performance and achieves results through effective teamwork. Successfully leads engineering projects that optimize costs and enhance safety, showcasing ability to thrive under pressure and adapt to dynamic environments. Strong communication and leadership skills bring valuable assets to any team. Eager to leverage extensive experience and skills in a new opportunity that challenges and fosters further professional growth.
Overview
27
27
years of professional experience
2
2
years of post-secondary education
16
16
Certifications
3
3
Languages
Work History
Engineering Design Standards & Assurance Manager
Shell
08.2021 - Current
- Led 7 engineering subject matter experts in developing cost-effective global standards for Shell's mobility business, focusing on fuel system and format layout design
- Drive value engineering initiatives that optimized core business operations, achieving over 15% cost savings while ensuring compliance with HSSE controls
- Collaborated with cross functional team (Customer Experience, Brand, Products, L2 partners, suppliers) to translate pilot learnings into innovative engineering solutions for complex challenges
- Demonstrated flexibility in managing diverse projects simultaneously while maintaining a high level of professionalism under pressure situations.
Retail East Engineering Manager
Shell
06.2019 - 07.2021
- Served as a trusted advisor for engineering services in the East markets (Middle East & Asia), delivering on network agendas as the focal point for global engineering with 2 Engineering Services Manager
- Developed detailed engineering plans for growth projects, enhancing safety and efficiency, and evaluated vendors for engineering projects to achieved targeted cost savings
- Identified areas of improvement in existing systems, providing recommendations that resulted in significant cost savings over time.
- Provide resolutions on technical knowhow or conflicting agenda between local engineering delivery team with global vendors.
Retail East Engineering Services Manager
Shell
11.2016 - 05.2019
- Focal point for Engineering Services in assigned East Market (China, Philippines, Thailand, Pakistan and Oman) covering both construction and maintenance of retail sites in improving HSSE, partnership performance, developing capability of the market units engineering team, and delivering value through innovation
- Streamlined project management processes for improved coordination and reporting among Global/Local team
- Championed a culture of safety (HSSE) within the team, resulting in a marked decrease in workplace accidents and incidents.
- Developed a team of skilled engineers, providing comprehensive training and professional development opportunities via structural accreditation program
- Negotiated contracts with vendors and suppliers to secure favorable terms that positively impacted budgetary objectives.
- Regularly reviewed performance metrics to identify areas for improvement, driving continuous process enhancements across the organization.
Cluster Retail Facilities Management Company (FMC) Manager (Malaysia/Singapore/Hong Kong)
Shell
12.2012 - 10.2016
- Retail Malaysia Network leadership team member in supporting retail network maintenance and enhance customers experience via engineering work with partners at retail sites in Malaysia, Singapore and Hong Kong
- Maintained regulatory compliance by staying up-to-date on relevant laws, codes, standards, such as OSHA requirements.
- Improved facility efficiency (uptime) by implementing preventive maintenance plans and streamlining work order processes.
- Achieved cost savings through negotiating service contracts, leveraging long-term relationships with trusted suppliers.
- Managed vendor relationships for cost-effective services, ensuring quality and timely completion of projects.
- Evaluated subcontractor performance for quality assurance purposes, maintaining strong partnerships while holding service providers accountable for their work
- Developed and implemented safety protocols, resulting in reduced workplace accidents and increased employee satisfaction.
Commercial Fleet Marketing Implementer (Malaysia)
Shell
01.2011 - 11.2012
- Part of newly form organization country leadership team that support development and deliver key marketing priorities for B2B fleet card customers in Malaysia via strategic & tactical marketing campaigns
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
Regional Retail Manager (Sarawak)
Shell
03.2008 - 12.2010
- Lead a team of 3 Territory Managers and 85 retail station retailers to achieve fuels and non-fuels (lubes & CR) target set (Volume & C5) while maintaining market leadership in the state of Sarawak
- Ensure all marketing campaigns being executed at ground level as per designed while performing consistently on set CVPs & HSSE standards
- Expanded market presence through the successful acquisitions & opening of new stations locations within the assigned region.
- Conducted performance evaluations on retailers identifying areas for improvement and recommending appropriate turnaround opportunities.
- Increased regional sales by developing and executing targeted localize marketing campaigns.
Retail Territory Manager (Sabah/Penang)
Shell
09.2005 - 02.2008
- Guide and motivating retailers to achieve fuels and non-fuels (lubes & CR) target set (Volume & C5)
- Drive compliance of retail customer value proposition and HSSE standard in the retail stations
- Developed strong relationships with key decision-makers both internal & external, fostering trust and loyalty in the assigned territory.
- Organized regular training sessions for retailers to enhance their product knowledge and overall sales skills.
- Achieved sales goals and service targets by cultivating and securing retailers commitments
- Established successful account relationships by building rapport and maintaining consistent communication between retailers & customers
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Negotiated contracts skillfully, securing long-term agreements with clients that contributed significantly to revenue growth.
Associate Sales Manager
Pfizer
05.2000 - 08.2005
- Pharmaceutical sales (Ethical) at Sabah region with strong understanding of customers' needs/behavior (Government / Private hospitals)
- Continuously enhanced product knowledge staying updated latest industry developments trends facilitated persuasive presentations prospects/customers alike.
- Analyzed competitors'' offerings devised innovative ways pitch our products as superior alternatives leading an edge marketplace competition.
- Collaborated with marketing team to create targeted promotions, driving revenue growth in key product categories.
- Enhanced brand visibility by representing the company at industry events and trade shows, showcasing products/services to potential customers.
- Increased customer satisfaction with personalized service and prompt problem resolution.
- Exceeded quarterly sales targets consistently through strategic planning, diligent prospecting, and effective closing techniques.
- Established lasting relationships with key accounts by delivering exceptional customer service tailored to their unique needs.
Sales & Marketing Executive
Jaya Uni'ang (Sabah) Sdn Bhd
05.1998 - 01.2000
- Developed strong client relationships for increased customer loyalty and repeat business.
- Analyzed competitors'' offerings to identify areas for differentiation, informing product positioning strategy improvements.
- Managed sales pipelines effectively, leading to consistent achievement of quotas.
- Built relationships with customers and community to establish long-term business growth.
Education
Master of Marketing - Marketing Management
University of Newcastle
New South Wales 04.2005 - 01.2006
Bachelor of International Business - Economics & Marketing
Flinders University of South Australia
South Australia 01.1996 - 01.1997
Skills
- Comprehensive Risk Evaluation
- Budget Planning
- Compliance Standards Review
- Engagement Strategies
- Process Improvement Management
- Analytical Problem Solving
- Cross-Functional Teamwork
- Effective Problem Resolution
- Team Leadership
- Leadership Skills
- Proactive Self-Starter
- Clear Communication Skills
- Guiding Team Development
- Innovative Engineering Design
- Effective Stakeholder Communication
- Vendor Selection Expertise
- Skilled in Contract Negotiation
- Design Enhancement
- Creative Innovation Leadership
- Performance Assessments
- Risk Management Implementation
- Environmental Stewardship
- Detail-Oriented Focus
- Project Oversight
- Process Optimization
- Vendor Relationship Management
- Stakeholder Relationship Management
- Compliance Management
- Portfolio Management
- Cost Management Proficiency
- Creative Problem Solving
- Emergency Response Coordination
- Performance Assessment
- Cost-Reduction Strategies
- Performance Evaluation
- Principles of Facility Management
- Work Order Oversight
- Efficiency Improvement
- Competitive Landscape Evaluation
- Profit Enhancement Strategies
- Operational Oversight
- Leadership Skills Enhancement
- Strategic Marketing Development
- Market Expansion Strategies
- Client Relationship Management
- Enhancing Brand Visibility
- Optimistic Outlook
- Effective Time Management
- Candidate Selection Proficiency
- Effective Change Management
- Performance Evaluation
- Effective Team Collaboration
- Sales Team Leadership
- Team Development
- Sales Skills Enhancement
- Operational Management
- Market Competitor Analysis
- Client Relationship Development
- Integrated Marketing Campaign Design
- Data Insights
- Strategic Partnership Development
- Strategic Campaign Management
- Marketing Performance Analytics
- Financial Performance Management
- Effective Team Collaboration
- Event Organization
- Comprehensive Marketing Strategy Development
- Marketing Initiative Oversight
- Customer Relationship Development
- Creative Problem-Solving
Accomplishments
- Mobility Network Engineering Solutions Fuels & Formats Manager, 08/01/21 - Present, Contributing to NES Value Levers by working with Fuels & Formats team and market units in define fit for purpose standards while applying Continuous Improvement Value Engineering approach in roll out initiatives that with an estimate of savings of USD10M in 2024.
- Retail East Engineering Manager, 06/01/19 - 07/31/21, Collaborate with markets to support Fit for Growth initiatives that drove and support identifications of savings opportunities in both maintenance (RGame) and constructions cost benchmarking of USD10M /year for MUs to materialize.
Personal Information
Date of Birth: 04/08/74
Certification
Technical Authority 2 (General Engineering)
Interests
Travelling
Connect with People
Family Time
Timeline
Anti Trust E Learnings
11-2024
Generative AI Overview for Project Managers
03-2024
Code of Conduct
01-2024
Winning with E Mobility
12-2023
Brand Management
06-2023
Technical Authority 2 (General Engineering)
02-2022
Google Analytics for Beginners
09-2021
Big data in the Age of AI
08-2021
Engineering Design Standards & Assurance Manager
Shell
08.2021 - Current
Critical Thinking for Better Judgement & Decision Makings
01-2021
Retail East Engineering Manager
Shell
06.2019 - 07.2021
Discipline Controls & Assurance Framework
06-2018
Design & Engineering Manual 1 & 2
06-2018
ALARP
03-2018
Retail East Engineering Services Manager
Shell
11.2016 - 05.2019
Category Management & Contracting Process
11-2015
Consultancy Skills
05-2015
Green Belt Certification
08-2013
Cluster Retail Facilities Management Company (FMC) Manager (Malaysia/Singapore/Hong Kong)
Shell
12.2012 - 10.2016
Strategic Marketing in B2B
03-2012
Commercial Fleet Marketing Implementer (Malaysia)
Shell
01.2011 - 11.2012
Regional Retail Manager (Sarawak)
Shell
03.2008 - 12.2010
Retail Territory Manager (Sabah/Penang)
Shell
09.2005 - 02.2008
Master of Marketing - Marketing Management
University of Newcastle
04.2005 - 01.2006
Associate Sales Manager
Pfizer
05.2000 - 08.2005
Sales & Marketing Executive
Jaya Uni'ang (Sabah) Sdn Bhd
05.1998 - 01.2000
Bachelor of International Business - Economics & Marketing
Flinders University of South Australia
01.1996 - 01.1997
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