Summary
Overview
Work History
Education
Skills
Timeline
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Kenny Lee

Kenny Lee

Assistante Merchandising Manager
Kuala Lumpur,14

Summary

Dynamic Assistance Merchandising Manager with 15 years of experience in product development and overseeing merchandise trends. Effective in overseeing day-to-day sales and inventory stock levels to determine purchasing needs. Expert in merchandise development based on prior sales and trends to provide well-rounded selection of products sought by customers.

Overview

16
16
years of professional experience
2
2
years of post-secondary education
4
4
Languages

Work History

Assistance Merchandising Manager

Parkson Branding Sdn. Bhd.
01.2022 - Current
  • Generate and analyze regular reports on sales performance, inventory status and merchandising effectiveness with data analytical tools to determine purchasing needs.
  • With analyzed data and reports generated, along with market trends studies, develop a variety of modern men’s formal and smart casual attire that meet market demand.
  • Liaise and maintain rapport with vendors at all stages both locally and regionally to meet current and future needs including fabrications and details for all the product categories.
  • Created detailed measurement and construction specifications for design to be executed appropriately by suppliers.
  • Check and ensure the finishing quality and fitting measurements for all new samples are according to the spec before proceeding for production.
  • Work closely with vendors and logistics team to manage inventory flows to minimize stockouts or excess inventory.
  • Reviews and improve the merchandise assortment regularly to ensure alignment with consumer preferences.
  • Work with operation and marketing team to analyzed performance metrics to make informed decisions regarding promotional strategies & plans that drive sales and align with sales & margin targets.
  • Work closely with cross-functional teams, including operation team to monitor stocks inventory levels and turnover rate to ensure optimal stocks level and sales opportunities.
  • Conduct market research and analysis to identify customer preference, competitive landscape, and emerging trends.
  • Performs store visits to ensure suitable standards of visual presentation are met and able to draw sales.
  • Provide products mechanism training to store team to enhance sales process and customer buying experiences.
  • Researched new vendors, acquired samples and negotiated merchandise deals.
  • Increased sales by developing and implementing successful merchandising strategies, i.e: Launched Baju Melayu for Raya 2014 and generated 1.4 million revenue.
  • Trained and supervised merchandising team members in best practices, improving overall performance.

Senior Brand Executive In Developing & Merchandisi

Parkson Branding Sdn. Bhd.
01.2019 - 12.2021
  • Developed a variety of modern men's and women's formal business and smart casual attire which targeted young executive age from middle 20 to mid 40 consumers.
  • Liaise and maintain rapport with vendors at all stages both locally and regionally to meet current and future needs including fabrications and details for all the product categories.


  • Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
  • Check and ensure the finishing quality and fitting measurements for all new samples are according to the spec before proceeding for production.
  • Reviews and updates the range continually throughout the season by being responsive to sales.
  • Analysis consumer buying patterns and predict future trends regularly as well as review performance indicator, e.g. sales and discount levels.
  • Review pricing information and product quality from different suppliers and negotiate the best price.
  • Work closely with operation team, visual merchandiser and marketing team to promote business opportunities ideas.
  • Performs store visits to ensure suitable standards of visual presentation are met and able to draw sales.
  • Assist in store-wide sales and other off-side sales and promotion.

Brand Executive In Developing & Merchandising

Parkson Branding Sdn. Bhd.
04.2015 - 12.2018
  • Developed a variety of modern men's formal business and smart casual attire which targeted young executive from middle 20 to late 30 consumers.
  • Liaise and maintain rapport with vendors at all stages both locally and regionally to meet current and future needs including fabrications and details for all the product categories.
  • Check and ensure the finishing quality and fitting measurements for all new samples are according to the spec before proceeding for production.
  • Reviews and updates the range continually throughout the season by being responsive to sales.
  • Analysis consumer buying patterns and predict future trends regularly as well as review performance indicator, e.g. sales and discount levels.
  • Review pricing information and product quality from different suppliers and negotiate the best price.
  • Work closely with sales team, visual merchandiser and marketing team to promote business opportunities ideas.
  • Performs store visits to ensure suitable standards of visual presentation are met and able to draw sales.
  • Assist in store-wide sales and other off-side sales and promotion.

Assistant Fashion Designer Cum Buyer

Metrojaya Sdn. Bhd.
07.2013 - 01.2015
  • Enhanced product designs by collaborating with the lead designer on seasonal fashion trends and color palettes.
  • Researched seasonal trends, colors, and raw materials to focus on needs of customers.
  • Assisted in creating mood boards and storylines for seasonal collections, effectively communicating design inspirations to team members.
  • Streamlined production processes by assisting in creating technical packages and communicating with vendors.
  • Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
  • Contributed creatively towards the development of unique prints and patterns, resulting in a distinctive brand aesthetic that resonated with customers.
  • Assisted in organizing and executing successful fashion shows, showcasing new collections to potential customers.
  • Coordinated successful photo shoots, managing schedules, styling models, and overseeing set design for promotional materials.

Merchandiser Cum Fashion Designer

Salabianca Sdn. Bhd.
07.2009 - 07.2013
  • Designed fashionable apparel of women including cocktail dress, top & bottom, bag, shoes and necklace under direction of the creative director.
  • Deal with fabric and production supplier.


  • Responsible for helping the drafter to draw and cut pattern.
  • Used to examine the garment on model to get better and desired result.
  • Giving design and sewing instruction for those beading workers to proceed their work.
  • Communicate with product managers regarding spec, fabrics and details for all the product categories.
  • Preparing coasting to distribute stock to every outlet.
  • As dresser for company seasonal fashion showcase.

Shop Assistant

Beatrice Looi Couture
05.2009 - 06.2009
  • Assist client to pick the right choice for their big day.
  • Sharing idea with the designer for embellishment used.
  • Doing beading work when there is no walk-in customer.
  • Completed daily tasks accurately and on-time to support shop needs.
  • Remained calm and composed in tense situations involving angry or upset customers.
  • Greeted customers entering store and offered assistance with requirements.
  • Maintained a clean and organized shop floor, optimizing space for ease of customer navigation.

Junior Fashion Designer

Edmund Ser Sdn. Bhd.
11.2008 - 05.2009
  • Developed variation office wear for both men and women for various seasons, resulting in increased sales and customer satisfaction.
  • Optimized workflow by implementing efficient organization systems for fabric swatches, trimmings, and other essential materials.
  • Increased client base by offering personalized consultations that catered to individual style preferences while remaining true to the brand''s vision.
  • Created detailed technical sketches for garment construction, enabling seamless communication between design and production teams.
  • Conducted fittings and adjusted designs to produce comfortable and appealing final products for clients.
  • Responsible for various other duties as assigned.

Education

Diploma - Diploma of Textile/Fashion Design

Tunku Abdul Rahman Kolej
Kuala Lumpur, Malaysia
01.2006 - 01.2008

Skills

Merchandise planning

Merchandising analytics

Inventory Management

Promotional planning

Vendor negotiations

Data analysis

Time management

MS office

Team leadership

Multitasking Abilities

Adaptability and flexibility

Adobe Illustrator

Timeline

Assistance Merchandising Manager

Parkson Branding Sdn. Bhd.
01.2022 - Current

Senior Brand Executive In Developing & Merchandisi

Parkson Branding Sdn. Bhd.
01.2019 - 12.2021

Brand Executive In Developing & Merchandising

Parkson Branding Sdn. Bhd.
04.2015 - 12.2018

Assistant Fashion Designer Cum Buyer

Metrojaya Sdn. Bhd.
07.2013 - 01.2015

Merchandiser Cum Fashion Designer

Salabianca Sdn. Bhd.
07.2009 - 07.2013

Shop Assistant

Beatrice Looi Couture
05.2009 - 06.2009

Junior Fashion Designer

Edmund Ser Sdn. Bhd.
11.2008 - 05.2009

Diploma - Diploma of Textile/Fashion Design

Tunku Abdul Rahman Kolej
01.2006 - 01.2008

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Kenny LeeAssistante Merchandising Manager