Kenny Ho

• Conducted research and analysis of client business operations, goals, and objectives to develop effective solutions.
• Developed project plans for implementation of corporate strategies and initiatives.
• Provided guidance on organizational structure design, change management, and process improvement.
• Facilitated workshops to gather requirements from multiple departments within the organization.
• Revamping project for an existing MLM company.
• Founded in 2020, stopped operating in early 2024. Restarted June 2024: Strategy reengineering, profit plan, product strategies, new market expansion.

Consulting fields, including the following:

Acquisition of an existing organization, and completed restructuring, repositioning, rebranding, and relaunching.

Regional Business Development: Malaysia, Hong Kong, Taiwan.

Singapore

Marketing:

Market segmentation and positioning.

Strategies and marketing programs.

Training:

Products training program.

Distributor training program.

Business previews.

Recruitment activities.

Overseas expansion

•From scratch to hatch: Mainly the plan and products range (including the application of direct selling license- AJL)

•Established the IT (online shopping sites, payment gateway) and logistics system; Human Resources system.

Financial budgeting, cash flow planning.

Short-term and long-term Business Development strategies.

Pre-launch activities and campaigns.

Ongoing business development activities, including marketing and sales.

Overseas market development: Singapore, Hong Kong, Taiwan, Australia, New Zealand, Korea, Japan, etc.

Online business preview and training programs.

Member and shopper development plan: through both online and offline.

• Developed regional marketing strategies to increase sales and brand awareness.
• Recruited, trained, and managed staff across all regional locations.
• Implemented standard operating procedures to ensure consistent quality of service across all stores.
• Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
• Implemented successful business strategies to increase revenue and target new markets.
• Synergized the key resources and strengths within the group.
• Formulated a new business model, concept, and direction.
• Formulated the periodic P&L and plan for the board.
• Fully responsible for the overall turnover and distributor base.
• Planned and secured new business opportunities and ventures.
• Product planning and developing: in-house and external.
• Official Representation: Serve as the primary executive officer responsible for representing the organization before various stakeholders and other entities, including members, the public, government, sponsors, and vendors.

•> 800 retail stores in Malaysia and hundreds abroad; Market thousands of FMCG products.

Operated in Network Marketing system simultaneously, with hundreds of thousands of members/distributors.

•Overall Cosway group annual turnover US$749 million (Year 2015: https://www.directsellingnews.com/global-100-lists/ )

Markets including Malaysia, Thailand, Indonesia, Hong Kong, Macau, Singapore, Brunei, UK, USA, and Russia. (Also in-charged for the The Country Heads Coaching Program: Japan, Korea, Colombia, Mexico)

• Developed regional marketing strategies to increase sales and brand awareness.
• Directed the operational activities of multiple retail stores in the region.
• Conducted regular meetings with store managers to review performance metrics and discuss action plans for improvement.
• Recruited, trained, and managed staff across all regional locations.
• Implemented standard operating procedures to ensure consistent quality of service across all stores.
• Created budgets for each store location and monitored spending against those budgets on a monthly basis.
• Coordinated promotional events such as product launches and special discounts to drive sales growth in the region.
• Reviewed financial statements from each store to identify areas of cost savings or revenue enhancement opportunities.
• Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
• Mitigated business risks by working closely with staff members and assessing performance.

•Network Marketing Division (Malaysia)

Business Development: Network Marketing.

Synergized the key marketing mix strategically in driving the sales force and member base.

• Planned and executed member development and new member recruitment programs.

Led and coached the key leaders and active Business Owners towards set target.

• Planned, conducted Business Owners' motivating seminars, training programs.

Revised and upgraded the existing profit plan.

• Managed a team of independent distributors, providing guidance and support to ensure success.
• Created relationships with potential customers through cold-calling, networking events, and online outreach initiatives.
• Cultivated relationships with potential customers and businesses to increase sales.
• Developed creative strategies for marketing products and services to new customer bases.

• Developed and implemented marketing plans for new products.
• Analyzed market trends to identify potential opportunities for growth.
• Conducted customer research to gain insights into consumer behavior.
• Monitored competitors' activities to keep up with industry trends.
• Maintained relationships with key customers through regular communication.
• Developed training materials, including manuals, guides and handouts.
• Provided coaching and mentorship programs for distributors.
• Provided coaching and mentorship programs for distributors.
• Identified areas of improvement in existing training methods and procedures.

• Conducted recruitment processes including job postings, interviewing, background checks, and onboarding new hires.
• Managed employee relations issues such as grievances, performance management, disciplinary action, and terminations.
• Provided guidance on policies and procedures related to employment laws and regulations.
• Prepared reports on employee turnover rates, benefit utilization trends, and other HR metrics.
• Analyzed data to determine potential areas of improvement in the organization's HR practices.
• Established and maintained positive relationships with business leaders across all departments.