Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ken Liew

Ken Liew

Head Of Marketing
Kuala Lumpur

Summary

Dynamic marketing leader with a proven track record in Sports industry, excelling in strategic marketing and brand activation. Adaptable and reliable, excelling in fast-paced, dynamic environments. Expert in driving communities marketing, drive impactful campaigns that enhance customer engagement and boost revenue growth. Strong focus on collaboration projects and delivering measurable results.

Overview

17
17
years of professional experience

Work History

Head of Marketing

3E Worldwide Sdn Bhd
03.2025 - Current
  • Led a team of marketing for Original Classic & Solewhat brand
  • Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
  • Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
  • Championed cross-functional collaboration, working closely with product development team to create cohesive messaging.
  • Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
  • Enhanced customer engagement with targeted social media strategies and content creation.
  • Managed workflow between staff, coordinating documents, and creative material distribution.
  • Launched marketing activities for new product lines and market penetration.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Develop OMNI channel strategy from online to offline.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Marketing Manager

Atmos Malaysia Sdn Bhd
01.2019 - 02.2025
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Liaise with principle to drive atmos as global brand following the brand direction & guidelines.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Build a strong bond with Brand personnel & lead multi-brand & artist collaboration campaign in creating new line.
  • Develop a strong brand presence among the local communities.
  • Monitored competitor activities, adapting strategies to maintain competitive advantage.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Drive product-to-market with digital marketing strategy : customers segmentation, launch tools, customer experience strategy
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.

Trade Marketing Manager

Vast Diversified Sdn Bhd
03.2015 - 01.2018
  • Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
  • Develop & present trade marketing strategies to internal external parties.
  • Managed and motivated team of trade marketing executives.
  • Developed strategies to improve and maximize trade investment ROI by completing promotional analysis and validating against expected results.
  • Work closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
  • Boosted brand visibility by executing innovative in-store POSM initiatives.
  • Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
  • Launched successful on-ground marketing campaigns that achieved goals for increased traffic.

Trade Marketing Manager

Starasia (M) Sdn Bhd (A Coty Company)
07.2009 - 12.2014
  • Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision making.
  • Supported the development of annual budgets, consistently achieving cost-saving targets without compromising strategic objectives.
  • Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
  • Enhanced customer relationships by providing ongoing support, addressing concerns, and promptly resolving issues.
  • Monitored and evaluated trade campaign and activities to measure effectiveness and recommend improvements.
  • Developed effective POSM for multi category : Hypermarket, Supermarket, Mini, Pharmacies, Local Chain
  • Upload strategy to sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and the marketing initiatives to their customers.
  • Developed strong partnerships with key accounts, resulting in increased sales and market share.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Art & Prop Department Assistant

NSC Enterprise
08.2008 - 05.2009


  • Responsible for preparing and developing of props for production companies
  • Dealing with suppliers in obtaining best price and quality in order to meet the target.
  • Organizing meeting and prepare meeting material for every upcoming project
  • Assist in creating commercial scene for director by developing the idea given.


Education

B.A (Hons) Business Management - Business Management

Nilai International University College
Nilai
04.2001 -

Skills

    Creative direction

    Influencer partnerships

    Collaboration campaign

    Consumer segmentation strategies

    Product marketing

    Strategic marketing

    Brand activation

    Digital marketing

Timeline

Head of Marketing

3E Worldwide Sdn Bhd
03.2025 - Current

Marketing Manager

Atmos Malaysia Sdn Bhd
01.2019 - 02.2025

Trade Marketing Manager

Vast Diversified Sdn Bhd
03.2015 - 01.2018

Trade Marketing Manager

Starasia (M) Sdn Bhd (A Coty Company)
07.2009 - 12.2014

Art & Prop Department Assistant

NSC Enterprise
08.2008 - 05.2009

B.A (Hons) Business Management - Business Management

Nilai International University College
04.2001 -

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Ken LiewHead Of Marketing