Kelvin Cheong
Petaling Jaya, Selangor
Summary
I am constantly driving to excel. A fast learner, independent as well as a team player.
Strong relationship with FMCG clients alongside with media agencies.
Leading the sales team in strategy planning to develop and execute instore marketing plan for clients. Strategize and drive sales initiatives to maximize revenue. Responsible in developing new clientele as well as client retention.
Being the first team to start up a subsidiary for the company in Singapore for instore solutions. Leading the Singapore sales team and responsible in introducing, promoting the business and being the revenue generator department for the company for 2 years.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
19
19
years of professional experience
Work History
Associate Client Service Director
Pos Ad Sdn Bhd
03.2014 - Current
- Led the client service team to ensure sales target is achievable & timely delivery of services and instore solutions.
- Constant collaboration with cross-functional teams to develop new innovative solutions in helping brand & marketers in brand building. Working closely with creative & design team as well as production team.
- Negotiated renewal contracts, contributing to overall company revenue targets and profitability goals. Participate in channel / landbank acquisition & business review with Channel & Operation Team.
- Working closely with FMCG clienteles namely Nestle, Pepsico, Etika, Jasmine, CSR, Dutch Lady, Southern Lion, F&N and also media agencies like Dentsu, Posterscope, Media Pertiwi, IPG and so on.
- Participate in yearly internal Shopper Marketing Series to showcase new innovations and sharing insights. Responsible in introducing company's solution and converert to sales.
- Project team member in 2023 Retail Innovation Showcase. Identify and coordinate mediums to be showcased. Managing invitation list and sponsorship for the event. Responsible in leading the sales team during on-ground event to ensure clients are attended, follow up and conversion. Assist in installation and removal job for the event.
- Being the first team to start up the subsidiary company in Singapore for instore solutions. Responsible in hiring, training and leading the sales team. Working closely with channel and operation team to ensure deliverables. A task for 2 years.
Account Manager
CSSB Outdoor Sdn Bhd
08.2008 - 03.2014
- Responsible in selling and marketing outdoor billboard inventories.
- Strong relationship with direct and agencies.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
Sales Executive
Out Of Home Media Sdn Bhd
05.2005 - 09.2008
- Managing outdoor billboard inventories by growing existing and new accounts.
- Ensure sales KPI is hit.
- Working closely with direct clients and agencies.
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Education
Diploma in Business Studies - Business Studies
HELP Institute
Kuala Lumpur, Malaysia04.2004
Diploma in IT - Information Technology
APIIT
Kuala Lumpur, Malaysia03.2000
Skills
- Marketing Strategy & Planning
- Client Servicing
- Retail Business Knowledge
- People Management
Accomplishments
Awarded for getting New Businesses.
Awarded for the first person to sell a particular new medium to client.
Awarded for "Star Award" for 3 consecutive years in hitting sales target.
Awarded for "Chairman Award" for winning 3 consecutive years of "Star Award".
Awarded for Collaboration & Be Expert award.
Timeline
Associate Client Service Director
Pos Ad Sdn Bhd
03.2014 - Current
Account Manager
CSSB Outdoor Sdn Bhd
08.2008 - 03.2014
Sales Executive
Out Of Home Media Sdn Bhd
05.2005 - 09.2008
Diploma in Business Studies - Business Studies
HELP Institute
Diploma in IT - Information Technology
APIIT
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