KELLY TAN SWEE LIN

Senior Specification & Business Development Specialist with over 27 years of experience in Malaysia's construction, architectural building materials, sanitaryware and ironmongery industries. Built a career by developing long-term relationships with architects, developers, interior designers, consultants, contractors, quantity surveyors and homeowners to influence product specifications during the earliest stages of project development. Extensive experience supporting projects from concept design, specification, tender and construction through to completion and after-sales service, with project lifecycles typically spanning three to four years. Recognised for introducing emerging brands into competitive markets through technical knowledge, consistent follow-up and trusted client relationships rather than relying on established brand recognition. Highly self-motivated with proven ability to independently manage project territories, develop new business opportunities and maintain strong relationships with industry professionals throughout Northern Malaysia.

• 27+ years of experience across Interior Design, Quantity Surveying, Architectural Ironmongery and Sanitaryware industries.
• Successfully represented and developed market acceptance for emerging brands within highly competitive construction markets.
• Extensive experience engaging architects, developers, contractors, consultants, quantity surveyors and homeowners throughout complete project lifecycles.
• Supported landmark developments in recent years including: PARAMOUNT Bukit Banyan @ Sungai Petani, PARAMOUNT Utropolis @ Batu Kawan, IJM PERENNIAL - Mixed Development of Waterfront Convention Centre (PWCC), JKR - Gurney Bay Development (Phase 1 - 3), HUNZA - The Senze @ PICC Bayan Lepas, CKHO ARCHITECT - Bayana Food Centre @ Bayan Lepas Industrial Area, BOON SIEW GROUP - Ascott Hotel @ Batu Ferengghi.
• Strong understanding of construction processes from design concept, specification, procurement and tender through construction and project handover.
• Able to work independently with minimal supervision while managing multiple long-term project opportunities simultaneously.