Summary
Overview
Work History
Education
Skills
Additional Information
Languages
Personal Information
Locations
Certification
Organization member
Timeline
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Keith Bambang Indrawan

Keith Bambang Indrawan

Singapore

Summary

Knowledgeable Regional Managing Director with proven track record in overseeing national operations and driving strategic initiatives. Successfully led cross-functional teams to achieve organizational objectives and fostered key partnerships. Demonstrated expertise in project management and stakeholder engagement.


Overview

24
24
years of professional experience
1
1
Certification

Work History

APAC Country Director

MARS System Solution Pte Ltd
10.2023 - Current
  • Company Overview: Established in 2015, MARS is an UPSTREAM and DOWNSTREAM System integrator in Machine and AI software and Hardware solutions for Recycling, Food, Beverage and Medical Packaging Industry. MARS is partnering with machine supplier, Mold Workshop, Automation and Auxiliary equipment to make a successful, rapid and robust Turn-Key solution to the customer. In 2025, MARS is setting up second business unit as EPC to operate the Municipal Solid Waste processing at Landfill using chemical recycling to Pyrolysis -oil and NAFTHA plant partnering with SABIC, BENLI and ALTERRA in Indonesia and Vietnam.
  • Develop and implement long-term business strategies aligned with the company's vision and mission, including identifying new market opportunities and growth initiatives in Machine and AI.
  • Manage the company's financial health by monitoring budgets, revenue, expenses, and profitability, making strategic financial decisions to maximize shareholder value.
  • Lead and inspire the team consist of your talented and diverse culture, fostering a positive company culture and promoting collaboration across departments.
  • Make critical decisions on operational matters, investments, partnerships, and acquisitions, considering potential risks and impacts on the company.
  • Communicate effectively with the board of directors, investors, customers, partners, and other key stakeholders, representing the company's interests.
  • Stay informed about industry trends, competitive landscape, and regulatory changes to adapt the company strategy accordingly.
  • Attract, develop, and retain top talent within the organization, ensuring appropriate staffing levels and succession planning.
  • Identify and mitigate potential risks to the company's operations, reputation, and financial stability.
  • Act as the primary spokesperson for the company, managing public image and communication strategies.
  • Research and implement new Technology in AI and Automation to increase competitive advantage in Market.

achievement:

  • Successfully JV with ENVOTEC Germany in company MARS-ENVOTEC for fund-raising.
  • MoU signed between MARS with LOMBOK Landfill for waste to energy plant, 320T/day.
  • MoU between MARS, INSTRAK and LADI INDUSTRIL ESTATE for waste to energy plant in bigger scale 35,000T/day and as Industrial estate operator and fund raising vehicle.
  • Keynote Speaker in Waste Problem and Solution Indonesia.
  • Successfully signed partner with TOMRA Norwegian and BELI, as South East Asia Representative in charge of Sales and Service (Agent contract).
  • Keynote speaker in International Plastic Waste Indonesia.
  • Keynote speaker in Waste solving Dialog Singapore by Innovation Norway.
  • Signed Agreement with ORKEL Machinery (Norway) for Indonesia’s Representative.
  • Ensured compliance with donor regulations through thorough documentation practices and timely reporting submissions.
  • Strengthened program effectiveness by implementing strategic plans and monitoring progress towards goals.

Managing Director

MARS-ENVOTEC
04.2022 - 12.2024
  • Company Overview: Joint Venture between MARS and ENVOTEC as a vehicle for fund raising for Project in Asia.
  • Develop and implement a comprehensive fundraising strategy aligned with the organization's mission and goals.
  • Identify key donor segments and prioritize fundraising efforts accordingly.
  • Conduct market research to identify potential funding sources and trends.
  • Set ambitious yet achievable fundraising targets.
  • Build and lead a high-performing fundraising team, including hiring, coaching, and developing staff.
  • Cultivate and maintain relationships with major donors, including high-net-worth individuals, foundations, and corporations.
  • Lead the development and submission of compelling grant proposals.
  • Oversee the implementation of fundraising events, campaigns, and initiatives.
  • Build and maintain strong relationships with key stakeholders including community leaders, board members, and partners.
  • Joint Venture between MARS and ENVOTEC as a vehicle for fund raising for Project in Asia.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Strengthened client relationships with regular communication, timely project delivery, and high-quality services.

Achievement:

  • Led JV with BENLI Turkey on 80 Millions USD venture with 70% equity Share.
  • Led MOU signed with LADI, China Harbour Contruction Company and INSTRAK from 300 million USD fund-raising with debt 70% and 30% equity for LADI IDUSTRIAL ESTATE -advance material recycling estate.


Head of Sales in Food and Recycling Business unit and VP Government Affair

TOMRA GmBH
06.2018 - 09.2023
  • Company Overview: TOMRA IS Artificial Intelligence base AI Sorting machine for Deposit Reverse Vending, Recycling and Food. Established 1972 in Asker Norway. In 2024, TOMRA’s revenue hit 2.3 Billion EURO with 35 offices globally and 3 manufacturing Facility, and 5 R&D centre.
  • Develop and implement comprehensive sales strategies aligned with company goals and market trends.
  • Recruit, hire, and onboard high-performing sales representatives.
  • Oversee the sales process, including lead generation, qualification, proposal development, and closing deals.
  • Track key sales metrics (e.g., revenue, conversion rates, customer satisfaction).
  • Identify and prioritize key legislative and regulatory issues impacting the company's operations.
  • Cultivate and maintain strong relationships with key government officials.
  • Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
  • Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.

Achievement:

  • Successfully achieved KPI on 2018-2023 with 350 machine sales to Indonesia, Thailand, Singapore and Malaysia.
  • Together with Innovation Norway and Ministry of Environment Singapore , I led a lay-down the Deposit Return Scheme Policy and implementation successfully on 2023.
  • As keynote speaker on Plastic Waste Indonesia event by Indonesia Environmental agency
  • As a leader representative TOMRA Belgium on 2019, to receive and lead discussion with Indonesia House of Parliament's Vice Speaker team with co join together with Indonesia Embassy in Belgium
  • as a leader representative TOMRA Norway on 2022, to receive Vice minister of Environment Singapore to Discuss Deposit Retrun System to solve Plastic waste with co join with Innovation Norway Singapore

General Manager Sales and Operation APAC(exclude China)

Hennecke GmBH
05.2015 - 05.2018
  • Company Overview: Hennecke is Polyurethane special Machine Manufacturer with HQ in Sankt Augustin Germany. Hennecke Established in 1945 by DR Hennecke and DR Bayer together.
  • Responsible for leading and overseeing all sales operations across the Asia Pacific region.
  • Develop and implement comprehensive sales strategies aligned with the company's overall business objectives.
  • Recruit, manage, and develop a high-performing sales team across the Asia Pacific region.
  • Foster strong relationships with key customers across the region.
  • Regularly monitor sales performance metrics, analyze market trends, and identify areas for improvement.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.

Achievement:

  • Successfully recruit agent for Indonesia and Philippines.
  • Successfully signed contract of 20 PU line in Indonesia , Philippines, Malasyia, Thailand, Taiwan and Australia with 56 Million Euro exceeded KPI 2017
  • Led implementation of New System house of composite material testing together with BASF Shanghai and Engel Austria

Business Development Director APAC

RJG Inc
10.2013 - 04.2015
  • Company Overview: RJG is USA MNC Sensor and IoT company which focus on Technical Process for injection plastic moulding and manufacturing for in-cavity mould transducer with process monitoring as the signal conditioner.
  • Conduct in-depth market research to identify key trends, emerging opportunities, and potential customer segments in PU within the Asia Pacific region.
  • Actively prospect and identify new business leads across various industries and sectors within the Asia Pacific market.
  • Establish and nurture strong relationships with key decision-makers at potential and existing clients in the region.
  • Lead and mentor a team of business development managers responsible for specific territories within Asia Pacific.
  • Initiated cross-functional collaborations with multiple departments, improving communication and project outcomes.
  • Increased client base by implementing strategic business development initiatives and fostering long-lasting partnerships.

Achievement:

  • Successfully completed MASTER MOLDER 1 certification as RJG Requirement with 90 score out of 100
  • Successfully sold to Indonesia and Philippine market as account opening which acknowledge as remarkable expansion .

SEA Regional Sales Manager Medical and Packaging

HUSKY Injection Molding
09.2009 - 09.2013
  • Company Overview: HUSKY is a Canadian base MNC company which has core business in providing system integration with complete and turn key project solution in Plastic Injection Molding System.
  • Develop and implement comprehensive sales strategies aligned with company objectives to maximize market penetration and revenue generation within the assigned region.
  • Manage and motivate a team of sales representatives, providing coaching, performance feedback, and development opportunities.
  • Build and maintain strong relationships with key accounts, identifying new business opportunities within existing customer base.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.

Achievement:

  • The Best machine Sales World Wide 2010 category Electric Injection Machine.
  • The best Pioneer Sales South East Asia 2008 category Hot Runner Mold.


North America Account Manager – Hot Runner Mold

HUSKY Injection Molding
03.2007 - 09.2009
  • Company Overview: HUSKY is a Canadian base MNC company which has core business in providing system integration with complete and turn key project solution in Plastic Injection Molding System.
  • Develop and implement comprehensive sales strategies aligned with company objectives to maximize market penetration and revenue generation within the assigned region.
  • Manage and motivate a team of sales representatives, providing coaching, performance feedback, and development opportunities.
  • Build and maintain strong relationships with key accounts, identifying new business opportunities within existing customer base.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.

Head of Sales Singapore and Batam

SANWA PLASTIC INDUSTRY Pte Ltd
04.2002 - 04.2006
  • Company Overview: SANWA is Singapore Local Precision Plastic injection part manufacturing with assembly and mold maintenance facility.
  • Create and execute comprehensive inside sales strategies aligned with the factory's production capacity and market demands.
  • Manage and motivate a team of inside sales representatives, providing coaching, performance feedback, and ongoing training.
  • Foster strong relationships with existing customers, identify new sales opportunities, and handle customer inquiries and concerns effectively.
  • Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
  • Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.

Achievement:

  • Bring in 1st time in history TYCO- SIEMENS account for relay and oil filter part production for Singapore and Batam Plant.
  • Successfully perfectly manage from Sales process, mold Production, part production until 1st delivery CIBA VISION blister cap order.


Branch Manager

PT TIRTA KREASI BATAM
04.2001 - 03.2002

Education

Bachelor of Science - Engineering (Electrical/Electronic)

Tarumanagara University
Jakarta, Indonesia
12.2001

Master of Arts - Business Administration

Paramount California University
USA
12.2008

Ph.D. - Environmental Science

EIMT (Europe Institute of Management And Technology)
Swizterland
10-2025

Professional Process Engineer In Plastic Injection Molding Program

RJG Institut
Michigan, USA
07-2014

Spin Sales Course - Sales Methodology

Huthwaite International
Singapore
12.2007

Conceptual And Strategic Selling MIller Heimann - Conceptual And Strategic Sales Methodology Expert

KORN FERRY
Singapore
12.2020

Skills

  • Risk management assessment
  • Strategic negotiation skills
  • Team leadership
  • Conceptual sales development
  • Waste management expertise
  • Clean energy technologies
  • Circular Economy
  • Industrial Equipment Sales and Service
  • Process Injection Moulding
  • Injection Moulding machinery
  • Injection Moulding Mold
  • Packaging
  • Fund raising
  • M&A
  • Circular Finance
  • P&L
  • HR
  • Project Management
  • AI Process
  • Engineering Processing and Design Software
  • Systematic and Creative Problem Solving
  • Monitoring and evaluation
  • Training and facilitation
  • Organizational development
  • Cross-cultural communication
  • Capacity building
  • Program management
  • Government relations
  • Logistics management
  • Disaster response
  • Financial oversight
  • Resource mobilization
  • Digital literacy
  • Partnership building
  • Human resources management
  • Fundraising expertise
  • Proposal writing
  • Grant management
  • Gender mainstreaming
  • Innovation management
  • Problem-solving
  • Time management
  • Multitasking and organization
  • Team collaboration
  • Verbal and written communication
  • Decision-making
  • People management
  • Relationship building
  • Strategies and goals
  • Team management
  • Team building
  • Leadership development
  • Stakeholder engagement
  • Coaching and mentoring
  • Client relations
  • Analytical thinking
  • Conflict resolution
  • Operations management
  • Goal setting
  • Creativity and innovation
  • Staff management
  • Strategic planning
  • Contract and vendor management
  • Project management
  • Talent acquisition
  • Crisis management
  • Employee development
  • Risk management
  • Charismatic leader
  • Performance management
  • Legal and regulatory compliance
  • Sales management
  • Process improvement
  • Project coordination
  • Rules and regulations
  • Market analysis
  • Contract negotiation
  • Change management
  • Investor relations
  • Media relations
  • Business planning
  • Budget management
  • Staff development

Additional Information

  • Holding MASTER MOLDER I as Professional Injection Moulding Process Engineer Certification from RJG Inc.
  • Holding the Miller Heiman Conceptual Selling certification.
  • Member of Norwegian Innovation under Norwegian Embassy serving as member of sustainability Committee.

Languages

English
Bilingual or Proficient (C2)
Bahasa Indonesia
Bilingual or Proficient (C2)
Chinese
Bilingual or Proficient (C2)
German
Intermediate (B1)
Malay
Bilingual or Proficient (C2)

Personal Information

  • Age: 45
  • Availability: Singapore/Malaysia/Indonesia
  • Visa Status: Singapore Permanent Resident
  • Nationality: Indonesian
  • Residence Permit: Singapore Permanent Resident

Locations

  • Singapore, Singapore
  • Malaysia
  • Indonesia

Certification

  • Miller Heimann Sales Training - 2023
  • Master molder 1 Professional Process Enginnering - 2014
  • Spin Sales Methodology Training - 2008

Organization member

  • Sustainability Committee in Innovation Norway
  • Ordinary Member of Plastic and Rubber Association Singapore


Timeline

APAC Country Director

MARS System Solution Pte Ltd
10.2023 - Current

Managing Director

MARS-ENVOTEC
04.2022 - 12.2024

Head of Sales in Food and Recycling Business unit and VP Government Affair

TOMRA GmBH
06.2018 - 09.2023

General Manager Sales and Operation APAC(exclude China)

Hennecke GmBH
05.2015 - 05.2018

Business Development Director APAC

RJG Inc
10.2013 - 04.2015

SEA Regional Sales Manager Medical and Packaging

HUSKY Injection Molding
09.2009 - 09.2013

North America Account Manager – Hot Runner Mold

HUSKY Injection Molding
03.2007 - 09.2009

Head of Sales Singapore and Batam

SANWA PLASTIC INDUSTRY Pte Ltd
04.2002 - 04.2006

Branch Manager

PT TIRTA KREASI BATAM
04.2001 - 03.2002

Bachelor of Science - Engineering (Electrical/Electronic)

Tarumanagara University

Master of Arts - Business Administration

Paramount California University

Ph.D. - Environmental Science

EIMT (Europe Institute of Management And Technology)

Professional Process Engineer In Plastic Injection Molding Program

RJG Institut

Spin Sales Course - Sales Methodology

Huthwaite International

Conceptual And Strategic Selling MIller Heimann - Conceptual And Strategic Sales Methodology Expert

KORN FERRY
Keith Bambang Indrawan