Summary
Overview
Work History
Education
Skills
Timeline
Generic

KEE SENG LAU

Marketing
KUALA LUMPUR

Summary

Marketing professional with experience in brand management, digital marketing, and campaign execution for GATSBY, Saborino, and Momopuri, as well as self-founded Lulabelle. Skilled in developing brand strategies, managing multi-channel campaigns, and leveraging consumer insights to drive growth. Experienced in collaborating with agencies and internal teams to execute cost-effective, high-impact marketing initiatives

Overview

3
3
years of professional experience

Work History

Self-Employed

Lulabelle | Online Retailer (Women’s & Kidswear)
08.2024 - 03.2025
  • Built and launched an e-commerce brand, overseeing branding, website development, and digital marketing strategies.
  • Managed digital marketing campaigns, including SEO, paid ads to drive traffic and sales.
  • Created compelling content and optimized product descriptions to enhance brand storytelling and engagement.
  • Conducted market research and competitor analysis to refine product offerings and pricing strategies.
  • Negotiated partnerships with influencers and KOCs to increase brand awareness.
  • Tracked key marketing metrics and adjusted strategies to improve conversion rates and ROI.
  • Grew Instagram from 0 to 2.7K followers in 3 months through content creation, influencer collaborations, and community engagement.

Marketing Executive

Mandom (M) Sdn.Bhd.
10.2022 - 02.2024
  • Brand Portfolio: GATSBY, Saborino, Momopuri
  • Lead the development and execution of brand marketing plans, ensuring alignment with brand vision, growth strategy, and communication objectives.
  • Develop cost-effective, integrated brand communication programs to maximize reach and engagement.
  • Oversee end-to-end integrated marketing campaigns, collaborating with external agencies (creative, media) and internal teams (CRM, global marketing, product development, trade marketing, sales) from strategy to execution.
  • Conduct in-depth consumer and competitor analysis using market data and social listening tools to identify key insights and pain points for strategic planning.
  • Develop and implement go-to-market strategies for new product launches, ensuring impactful brand positioning and market penetration.

Senior Marketing Executive

GT Mart Sdn.Bhd
04.2022 - 10.2022
  • Strategize and execute branch launches, events, and marketing campaigns to enhance brand visibility and customer engagement.
  • Conduct in-depth market research and competitor analysis to identify trends, consumer insights, and growth opportunities.
  • Drive social media engagement and brand awareness through content creation and community management across Facebook, Instagram, and TikTok.
  • Develop and implement strategies to enhance membership programs and e-commerce performance, presenting recommendations to management.
  • Plan and coordinate events, collaborating with suppliers to negotiate competitive pricing and ensure seamless execution.

Education

Master of Marketing

RMIT University
Melbourne Australia
04.2001 -

Bachelor of Business

Monash University
Melbourne, Australia
10-2017

Skills

Brand Development

Digital Marketing

Brand Strategy

A&P

Integrated Marketing

Time Management

Timeline

Self-Employed

Lulabelle | Online Retailer (Women’s & Kidswear)
08.2024 - 03.2025

Marketing Executive

Mandom (M) Sdn.Bhd.
10.2022 - 02.2024

Senior Marketing Executive

GT Mart Sdn.Bhd
04.2022 - 10.2022

Master of Marketing

RMIT University
04.2001 -

Bachelor of Business

Monash University

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