Keerthana Subramanium
Campaign Management & Marketing
Klang
Summary
Multilingual professional with extensive experience in campaign manageement, marketing, partnerships, and negotiation within the media and entertainment industry. Recognized for a strong work ethic and motivation, consistently striving for the highest standards of excellence. Exceptional attention to detail and punctuality enable thriving in fast-paced environments while effectively managing multiple priorities. Proven ability to drive results and foster collaborative relationships that enhance business growth.
Overview
5
5
years of professional experience
4
4
Languages
Work History
Client Solution Executive
Astro Media Solutions
11.2024 - Current
- Managing sales and campaign execution of all Measat Broadcast-related account.
- Overseeing quarterly average of 35 campaigns end-to-end coordination for radio commercials and on-ground executions.
- Handling all agency briefs involving Astro content, products, and events.
- Acting as the main liaison between internal teams (Awani, Rocketfuel, Astro Audio) and agency partners to ensure successful billings, executions as per agreed budget and content brief.
- Ensuring strategic alignment and effective delivery of campaign objectives.
- Act as the liaison with Radio Station in order to execute creative proposals and special buy executions
- Coordinated and Created leading Hotel's ADEX packages for sales barter deal usage
- Act as the main liason for Hotel's TV ADEX fullfillments
Network Executive & RAAGA Breakfast Show Producer
Astro Radio Malaysia
07.2023 - 10.2024
- Building bridge across TV and Radio collaborations and curating strategy for brand presence for 2 #1 Stations in Malaysia (ERA & RAAGA) with 1 junior Islamic station (ZAYAN)
- Research and communicate new ideations with content teams in order to take station listenership to new heights
- Onboarded KOL, Public Service Lead, Influencers for Raaga digital content creation efforts
- Create Partnership Contra Deals from small vendors to big companies to fulfill branding activities and digital contents. Ex: Flytrike Taiping, Aquaria KLCC, KL Tower, Conquer Extreme Park & EVA Malaysia, Garden Flower and Bouquet
- In charge of breakfast show production (Kalakkal Kalai) with right compliance and roster relevant artists/personalities to be interviewed
- Ensure all breakfast content (audio rewinds, pictures, videos) are made available across all platforms (websites, social networking, podcasts, mobile)
- Be in charge for digital content engagement ideation for Kalakkal Kalai Crew
Business Associate (Astro Young Talent Program)
Astro Malaysia Holdings
01.2022 - 06.2023
- 1. OTT Partnerships & Strategy (April–June 2023) Portfolio : 3PP Aggregation and OTT Management
- Managing external content partners such as Viu, IQIYI, Disney Hotstar and WeTV with rails executions and thematic campaigns
- Source new potential 3rd party app partnership and be in charge of commercial negotiations, tech spec compatibility assessments and contract drafting process
- Researching, prospecting and selecting for a new Lifestyle partner to come on-board with Astro for launch in Q3
- Networking, prospecting and mining a business relationship with the partner(s).
- By end of rotation closing commercial agreements with all partners that are favourable to Astro
- 2. Media Solution ( Indian Business Wing ) - (Nov 2022 - March 2023) Portfolio : Sales and Marketing
- Build new packages and proposal according to trendy revenue streams
- Assist to manage diverse campaign creatives such as Nestle Everyday Thaipusam Campaign integrated to Radio, TV and Digital Platforms
- Achievement : Created concert oriented sales package as the new feature for Radio Station and TV to gain new revenue stream.
- 3. Social Media Transformation Project (August 2022- October 2022) Core Objective : Build Strategy to Revamp Astro's Social Media Platforms with more Brand Love
- Achievements: The research and proposed framework managed to increase our engagement rate at 179%
- Creation of playbook to manage diverse objective of Astro's social media platform and to project content tactics on how brand Love can be increased.
- 4. Radio Breakfast Show Production (RAAGA) ( May 2022- July 2022) Portfolio : Breakfast Show ( Kalakkal Kalai & Digital Content)
- Be the person in charge of breakfast show production (Kalakkal Kalai) with right compliance and roster relevant artists/personalities to be interviewed
- Ensure all breakfast content (audio rewinds, pictures, videos) are made available across all platforms (websites, social networking, podcasts, mobile)
- Be in charge for digital content write ups and social media contents.
- Achievement : Launched New segment call Reel Anthu Poche - Joke Off session to promote comical aspect of audio listening for Raaga Radio station
- 5. Product Marketing ( Jan 2022 –April 2022) Portfolio : Astro GO & Disney Hotstar
- Managing panel of agencies to execute marketing campaigns with relevant PR schedule, laundry list, budget tracking.
- Development of campaign post-mortem
- Collect feedback from all stakeholders upon every project completion to ensure all marketing activities are meeting the business objective and target.
Marketing Intern
Foodabox Dot Com Sdn Bhd
02.2021 - 08.2021
- Managed Online and Offline Marketing Strategy including Video Shooting, Social Media Strategy to Sales inquiry under Foodbox Advertising Campaign
- Created trendy and relevant Social Media Contents across Facebook, Instagram to improve brand visibility and profitability of business
- Official website manager of foodabox.com (Wordpress) - Content, SKU, Item Stock Updates, Product Image and marketing messages
Education
Bachelor - Marketing with Psychology (Hons)
Management & Science University
Shah Alam09.2021
Foundation - Medical Sciences
Management & Science University
Shah Alam06.2018
Skills
Campaign management
KEY ACHIEVEMENTS
- Managing all Agency brief executions & Internal Content Campaign Executions - Quarterly 35 Campaigns on avaerage
- Manage Billings, Budget and cost savings opportunities in order to safeguards costing overruns and discount confidentiality
- New Sales Package Development - Created concert-oriented sales package as a new feature for Radio Station and TV to gain new revenue streams
- Social Media Engagement Increase - The research and proposed framework for the Social Media Transformation Project managed to increase engagement rate by 179%
- New Segment Launch- Launched a new segment called 'Reel Anthu Poche' - Joke Off session to promote the comical aspect of audio listening for Raaga Radio station
- Effective Barter Deal Collaboration with External SME / Corporate - Aquaria KLCC, KL Tower, Flytrike Taiping, Garden Flowers and Bouquet, Conquer Extreme Theme Park and EVA Malaysia
Timeline
Client Solution Executive
Astro Media Solutions
11.2024 - Current
Network Executive & RAAGA Breakfast Show Producer
Astro Radio Malaysia
07.2023 - 10.2024
Business Associate (Astro Young Talent Program)
Astro Malaysia Holdings
01.2022 - 06.2023
Marketing Intern
Foodabox Dot Com Sdn Bhd
02.2021 - 08.2021
Foundation - Medical Sciences
Management & Science University
Bachelor - Marketing with Psychology (Hons)
Management & Science University