Summary
Overview
Work History
Timeline
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Kayli Woh

Petaling Jaya, Selangor

Summary

Freelance Business Development Executive | Partnership Manager


I've worked with several seed to mid-stage startups—primarily in the consumer goods space—to fast-track their sales and partnerships. I specialize in stepping in when founders are stretched thin and budgets are tight. My role is to keep the sales pipeline active: taking over qualified leads, building relationships, setting appointments, and either handing them off for closing or closing deals myself when needed. My approach is highly personalized, tailored to the startup’s current growth challenges—whether that means warming up cold leads, accelerating customer acquisition, or temporarily filling in for an understaffed sales team. In short, I help founders do more, faster, without needing to hire full-time.

Overview

2
2
years of professional experience

Work History

Freelance Partnership Manager (Sales)

Supergulp
05.2024 - 07.2024
  • Lead generation (cold calling & setting up appointments with qualified leads)
  • Conduct sales presentations with prospects
  • Build relationship with prospective partners & clienteles
  • Negotiate payment terms
  • Discuss potential collaboration & partnership mechanism


Sales /Senior Business Development Executive

Youvit
09.2023 - 12.2023
  • Sales - Manage Key Accounts (Jaya Grocer, Healthlane Pharmacy, Constant Pharmacy) & build on new accounts (independent pharmacies, local chain pharmacies).
  • Plan trade marketing - prepared monthly campaigns, promotions, activities for each accounts.
  • Marketing & Partnership - Collaborated and built brand partnerships (several beauty and health brands).
  • Prepared a list of immediate brand partnerships for future marketing collaborations or PR events).

Freelance Sales /Senior Business Development Executive

Brew by Root Kombucha
04.2023 - 10.2023
  • Lead generation (cold calling, setting up appointments with qualified leads)
  • Conduct sales and product presentations with prospects
  • Gather market feedback and competitor information (including activities / campaign)
  • Negotiating payment & partnership terms
  • Build on partnership with potential prospects

Freelance Sales/Business Development Executive

Ooh LaLa Creamery
06.2022 - 07.2022
  • Lead Generation (generate & qualified leads, set up sales meetings and appointments)
  • Conduct product demonstration and presentation
  • Gather market feedback

Timeline

Freelance Partnership Manager (Sales)

Supergulp
05.2024 - 07.2024

Sales /Senior Business Development Executive

Youvit
09.2023 - 12.2023

Freelance Sales /Senior Business Development Executive

Brew by Root Kombucha
04.2023 - 10.2023

Freelance Sales/Business Development Executive

Ooh LaLa Creamery
06.2022 - 07.2022
Kayli Woh