Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic
Kartica Rahayu

Kartica Rahayu

Kuala Lumpur

Summary

Dynamic Business Development Executive with extensive experience in identifying and capitalizing on growth opportunities, resulting in significant sales increases. Proven ability to build and implement effective procedures for sales teams while fostering strong industry relationships. Expert in navigating complex negotiations and closing high-value deals through strategic engagement with clients and market trends. Aims to further enhance company presence while delivering exceptional customer acquisition strategies.

Overview

12
12
years of professional experience

Work History

Business Development Executive

Property Automate Ltd (Tecsa Software Partner)
Kuala Lumpur, Malaysia
10.2024 - 03.2025

Malaysia Region | Real Estate & Facility Management Sector

Key Responsibilities:

  • Drive sales of property management and facility management software to real estate developers, property managers, and facility management companies.
  • Develop and execute sales strategies to penetrate key markets, focusing on Kuala Lumpur, Selangor, Penang, Johor Bahru, and Iskandar, Malaysia.
  • Conduct market research to identify potential clients, industry pain points, and emerging trends in the Malaysian property technology sector.
  • Generate new business leads through email campaigns (Apollo.io), cold calling, networking, and referrals.
  • Deliver engaging product presentations and demos, showcasing the value of the software in lease management, vendor tracking, maintenance cost optimization, and compliance.
  • Build and maintain strong client relationships, ensuring high customer satisfaction and retention.
  • Work closely with the marketing and product teams to refine the sales approach, and provide client feedback for software enhancements.
  • Stay updated on real estate and facility management regulations in Malaysia to align solutions with market needs.

Business Developer Manager

QASHIER MALAYSIA
Kuala Lumpur
03.2024 - 09.2024
  • Proactively generated new leads through diverse strategies, including calls, emails, direct sales, and referrals, to build a robust sales pipeline
  • Converted potential leads into actionable sales opportunities, demonstrating a positive mindset and dedication to closing deals
  • Recommended tailored solutions to merchants, aligning offerings with their specific needs to drive success and satisfaction
  • Facilitated seamless onboarding of new merchants by customizing the Qashier system to meet unique requirements, collaborating closely with the Account Management team

Sales Consultant

SYNTRONIC MALAYSIA
Malaysia
05.2023 - 02.2024
  • Delivered expert-level product and application support to prospective clients, including design assistance, and conducted persuasive presentations for consultants and decision-makers within commercial and industrial sectors
  • Strategized and implemented aggressive sales initiatives to accelerate revenue growth across the region
  • Cultivated and strengthened pivotal customer relationships, uncovered new business prospects, and successfully negotiated and sealed deals
  • Employed a proactive stance to overcome technical obstacles, offering specialized guidance, product endorsements, live demonstrations, and on-site troubleshooting
  • Continuously assessed market dynamics and competitor activities, maintaining keen insight into emerging projects and industry developments

Business Development Manager

Gratitude Malaysia
Kuala Lumpur, Malaysia
06.2022 - 05.2023

Key Responsibilities:

  • Develop and execute business strategies to acquire new clients in the BPO and call center industry for manpower supply services.
  • Identify and engage with decision-makers (HR Directors, Operations Managers, Procurement Teams) in call centers to pitch workforce solutions.
  • Build and maintain strong client relationships, ensuring long-term partnerships and recurring business.
  • Conduct market research to understand industry demands, hiring trends, and competitor activities.
  • Collaborate with the recruitment team to ensure the availability of skilled candidates for client needs.
  • Negotiate contracts, pricing, and service agreements to secure profitable deals.
  • Monitor client satisfaction and service delivery, ensuring high-quality staffing solutions.
  • Achieve and exceed monthly and quarterly revenue targets through proactive sales efforts.

Business Development Manager

OYO ROOMS HOSPITALITY SDN BHD
04.2021 - 05.2022
  • Spearhead strategic business development initiatives for OYO within designated regions, focusing on the acquisition of premium budget hotels to expand the OYO network
  • Conduct thorough market analysis to identify prospective hotels that align with OYO's standards for location, cost-effectiveness, infrastructure, and owner engagement, presenting tailored partnership proposals
  • Expertly negotiate and finalize commercial agreements with potential partners, effectively increasing OYO's room inventory and partnerships

Account Manager

WOBB.CO
04.2014 - 05.2017

Key Responsibilities:

  • Managed and grew a portfolio of clients in recruitment and employer branding, ensuring successful job postings and talent acquisition.
  • Developed strong relationships with HR professionals and hiring managers to understand their hiring needs.
  • Provided consultative sales to help clients optimize their job advertisements for better engagement.
  • Conducted product demonstrations and training sessions to maximize platform usage.
  • Achieved and exceeded monthly sales and retention targets by upselling and renewing client accounts.
  • Collaborated with the marketing and product teams to improve user experience and client satisfaction.

Account Manager

JOBSTREET.COM
12.2012 - 12.2013
  • Engaged with prospective clients through cold calling to sell insurance products, leveraging persuasive communication skills to drive sales
  • Performed accurate data entry to maintain and update customer information, ensuring seamless transaction processing

Education

Professional Certificate - Protective Services & Management

College of Insurance
Singapore
01.2013

Level - Sciences

Sekolah Menengah Bandar Maharani
01.2006

Skills

  • MICROSOFT EXCEL
  • SALES PROCESS
  • CONSULTING
  • BUSINESS DEVELOPMENT
  • HOTEL MANAGEMENT
  • CUSTOMER RELATIONSHIP MANAGEMENT
  • HOSPITALITY
  • MICROSOFT ACCESS
  • SALES
  • COMMUNICATIONS
  • MARKET RESEARCH
  • MICROSOFT OFFICE
  • OPERATIONS
  • BUSINESS TO BUSINESS
  • DATA ENTRY
  • MANAGEMENT
  • BRANDING
  • PLANNING
  • NEGOTIATION
  • RESEARCH
  • TELEMARKETING
  • CUSTOMER SUPPORT

Languages

  • Bahasa
  • English

Timeline

Business Development Executive

Property Automate Ltd (Tecsa Software Partner)
10.2024 - 03.2025

Business Developer Manager

QASHIER MALAYSIA
03.2024 - 09.2024

Sales Consultant

SYNTRONIC MALAYSIA
05.2023 - 02.2024

Business Development Manager

Gratitude Malaysia
06.2022 - 05.2023

Business Development Manager

OYO ROOMS HOSPITALITY SDN BHD
04.2021 - 05.2022

Account Manager

WOBB.CO
04.2014 - 05.2017

Account Manager

JOBSTREET.COM
12.2012 - 12.2013

Professional Certificate - Protective Services & Management

College of Insurance

Level - Sciences

Sekolah Menengah Bandar Maharani
Kartica Rahayu